Flooring is one of those trades in the construction industry that has a surprisingly good bit of complexity to it. Those not in the field often underestimate and dismiss blue-collar roles as “simple work.” However, good flooring is paramount to any home, office, or living space.
Quality flooring has the ability to completely transform a space, elevating the look and aesthetic of any room.
Flooring is an industry that has a ton of potential, and according to statistics, the flooring market size across the world was valued at close to $258 billion in 2021. Also, it is poised to grow at a rate of 5.6% over the next seven years.
It makes sense, then, to ensure that you are marketing your flooring contracting work effectively, considering the ROI that flooring contractors can attain. In this article, we are going to go over some essential elements when it comes to marketing your business correctly.
1. Understand the Customer’s Mindset
When thinking about the right approach to market your flooring work, you need to use a combination of:
- Understanding what it is that your ideal client is looking for.
- How to set yourself apart from your competition.
For instance, most people in need of flooring work are wary about the costs that come with it. They don’t care about the hard work, labor, and material costs as much as how much it is going to cost per sq. ft.
This can act as a sort of mental set or colored glass through which they perceive any piece of information when it comes to flooring work.
To address this, contractors should ensure that a policy of “cost transparency” is well established and highlighted to any potential client. A lot of people hate working with contractors because the quoted price and the final price are rarely the same.
Thus, you want to try your best to convey as accurately as possible the sort of pricing that your client will need to pay at the end of the project.
2. Utilize Digital Marketing to Your Advantage
The next thing that you want to do is focus on a robust digital marketing campaign. The majority of people searching for flooring services are going to be perusing local options close to them, but they will be doing so online.
Unless you have a more than prominent presence in your city, you can easily benefit from digital marketing.
The benefits that come from digitally marketing your services can be worth it. One of the main reasons for this is that your competition has already secured a spot for themselves and has predictable revenue generation every week, month, and year.
Finding ways to bring clients to your brand and not lose them to competitors can be difficult and confusing.
It doesn’t help that sites like HomeAdvisor and other lead aggregators ensure that the established services get all the clients due to numerous customer reviews and ratings.
Hiring a digital marketing agency like Flooring Pros Marketing can effectively help you sidestep those aggregator platforms and boost the visibility of your own website and online presence. This is done through a number of tools that range from full-fledged ad campaigns on social media websites to in-depth search engine optimization.
The results speak for themselves. Clients of Flooring Pros have shared how they were able to find results quickly with the quality marketing services that they could benefit from.
3. Branch Out and Network
There’s a saying that goes, “No man is an island,” and this goes doubly so for a business. As much as one may prefer to be self-reliant and independent, at the end of the day, networking and connecting with other businesses can be one of the best ways to get your name out there.
You can start small. Hardware stores, home improvement outlets, and communities are wonderful places to associate with. The crucial part is that you need to actually create a genuine working relationship.
No one is going to help you out if they realize that you are just following an article that you read online that told you to network with other businesses.
Instead, genuinely find ways to help each other out. When you build an image of being a reliable service, you unlock the powerful benefit of word-of-mouth marketing. Often, such relationships lead to nice perks, like the possibility of better prices on materials.
Following the above steps when it comes to properly marketing your flooring company can help increase the number of successful leads you get. Combine this with quality service and good customer support, and you will quickly find yourself becoming a reliable figure in your niche.