Do you want to drive conversions for your eCommerce business through the roof? Of course, you do. To help you achieve that, here are five best practices you should follow.
1. Understand Your Customers
First off, to gain more conversions, you need to understand your customers.
The more information you can obtain about your customer base, the more informed decisions you can make about things like the extent of your product range, product price points, and marketing strategies.
In addition to using analytics tools, you can understand your customers better by conducting surveys, holding a customer focus group, speaking to customers face-to-face via live chat tools, and keeping an eye on the things your target audience engages with on social media.
2. Provide Quicker and Wider Shipping
Today’s customers expect fast deliveries. So, if you don’t offer quick shipping options, you could lose potential customers to your competitors. But when you do provide quick shipping, and multiple delivery options, you can significantly increase your conversion rate.
You can also drive your conversions through the roof by broadening your delivery locations. For instance, if you begin shipping to international customers, you’ll be able to access a much larger market.
However, dealing with shipping can be time-consuming. That’s why it’s a good idea to use the dropshipping model for your eCommerce business, as all of the order fulfillment, including the shipping, is taken care of on your behalf by manufacturers or distributors.
By using top dropshipping automation software, such as that from Spark Shipping, orders can be sent automatically. With dropshipping software, you can also synchronize stock quantities, fully integrate product data, and more, to help you further drive your conversions forward.
3. Post High-quality Product Photos
One key factor for driving eCommerce conversion rates that’s often overlooked by entrepreneurs is the importance of professional-looking product images.
Even when your online store features superb product descriptions, which highlight your products’ key features and encourage people to buy them, and which alone can help to increase conversions, if you don’t have high-quality photos, you could lose potential customers.
On the other hand, when you use product photos that are aesthetically pleasing, high-quality, and showcase the key features of your product, you’re sure to see conversions go through the roof.
You should pay attention to composition, lighting, color grading, and more to create stunning photographs that will attract customers. It could even be worth hiring a professional photographer to ensure your product images are better than those of your competitors.
4. Optimize Your Website and Make Sure Your Web Pages Load Quickly
When selling products through your own website, you can do various things to optimize the site to make it more appealing and encourage visitors to make purchases, such as incorporating SEO methods, utilizing UX and UI design techniques, and including positive customer reviews.
One crucial thing you can’t afford to overlook is the loading speed of your site.
If your website takes longer than two seconds to load, studies show 53% of your customers will lose interest and take their custom elsewhere. In fact, studies show that even a delay of a second can result in a reduction in conversions of 7%.
So, make sure your site loads quickly. You can then gain a lot more conversions.
5. Make Your Website Trustworthy
Following on from the last point about website optimization, you should ensure that visitors to your site completely trust your site.
If they notice any potential red flags that could indicate your website isn’t secure or trustworthy, you’re sure to lose a high number of prospective conversions.
To make your site appear as trustworthy as possible, you should:
- Include an About Us page and your contact details.
- Include information about things like shipping policies, returns, and warranties.
- Include customer reviews.
- Ensure your site has no broken links or unfinished pages.
- Have a Secure Sockets Layer certificate.
- Provide secure payment services.