If you’re like most small businesses, the odds are you’ve been looking for something distinct to separate yourself from every other business out there in your field. Perhaps you’ve tried billboards and radio ads. Maybe you’ve done the social media contests that people seem to love these days. There’s a possibility you’ve even tried to offer buy-one-get-one-free promotions, text messaging campaigns, and other marketing techniques. But have you considered using promotional pens as a means of generating customer leads and building relationships with existing customers? They can be effective and fun, along with providing a fantastic gift for your valued customers. In this article, we will explore how to get started with custom logo pens to use for this purpose and why quality matters in every step of the journey. Check it out below.
Why Quality Matters
The quality of the pens you offer matters a great deal. The pens with which your marketing will represent your brand. Ideally, you want that representation to be consistent, friendly, and professional. Durable pens will last longer. People will use them more frequently too. Plus, customers associate high-quality items with your business itself. Customers shouldn’t have to pay for an inferior product. Moreover, a giveaway will be ineffective if the item is essentially junk. Instead of reaping the benefits of someone creating impressions by using the pen in public, they’ll just end up casting it aside. That could derail your entire campaign and eventually create poor impressions on potential customers right from the start, something no business wants (especially if they’re just starting out).
Choosing the Right Pen Style
Once you make a commitment quality with your parents, it’s time to choose the right ones. You’ll want to pick a style that matches the aesthetic of your business and offers the practicality normally associated with pets. The shape and size of the pen matter. You wouldn’t want to hand out oversized novelty pens unless your business calls for them. Typically, normal-sized pens are just fine. Pens reflect your branding. So, the right pens won’t do you any good unless you choose quality, durable materials for their construction as well. Consider metal pens for certain promotions (like loyalty programs and in-store sweepstakes) and plastic ballpoints for giveaways. Gel pens, ballpoints, fountain pens, rollerball pens, fine-tip pens, and even engraved pens can all offer different values to your customers and be used in unique ways to develop a comprehensive pen-based marketing campaign.
Deciding How You Want Your Logo Printed
Putting your logo on a pen is the best way to build brand awareness, improve impressions, maximize reach, and get your name out into the world. Custom logo pens are the ideal vessel for this because of how easily they can be distributed and how often people keep them. So, it becomes critical during the design process to decide how you want your logo printed on your pens. Do you want to place a prominently on the side of the pen? How about toward the top? Perhaps you could put it on the pen cap. These are all important factors to consider. But more importantly, consider the size of the pen and how your logo will look when placed upon it. You might need to resize your logo and retool your design to encourage more positive results. Once you’ve figured out the details and landed on how you want your logo too. You can easily get it screen printed and placed on your pens. Then, it’s time to implement them into your marketing campaign and enjoy the impressions they’ll inevitably provide.
Picking the Right Colors for Your Pens
Believe it or not, choosing the right colors for your pens matters a bit when trying to maximize their effectiveness. Consumers occasionally base their decisions on colors they see for a brand. That’s why companies spend so much tweaking their brand logos and imagery to cater to the idea of color theory. Different colors indicate unique and complex moods, which you can use to your advantage when designing a promotional campaign (and get your message across). People also tend to favor brighter colors and earthy colors (browns, beiges, blacks, blues) when it comes to promotional merchandise. A decree is an exciting, sincere, and fantastic product, color must factor into the decision-making process. If you don’t
Deciding How To Distribute Them
Once you’ve imprinted your logo and purchased your pens, it’s time to figure out how you’re going to distribute them. You have plenty of options here. You can build awareness for your brand by doing a social media contest with a fancy engraved pen as a gift/prize. You might try a buy one get one free promotion that includes a customized Penny as part of the deal. They were great for loyalty programs, too. If you attend trade shows or conferences, take a couple of ballpoints and hand them in. With your logo placed on them, you have a way to passively advertise and remind people of your company. They will associate the goodwill of a freebie with your company and you might generate some leads that way. If nothing else, consider giving them away as gifts to your staff, loyal customers, and gift baskets, and more. Distributing high-quality pens should be factored into the execution of your marketing campaign because that’s going to determine how you get the message out to your intended audience (and could also impact your campaign long-term).
Marketing is the hallmark of every potential business and there is only one way to make sure customers are attracted to your products – you need to offer something to keep the customers interested. Custom-quality logo pens prove to be beneficial for any marketing campaign because they are lively, attractive, and valuable for the user. Make sure to go with the right color and quality while choosing these pens so your customers have something to remember when they look at your product. Always remember that impression matters.