Going Global? Here are Important Considerations Before You Do

July 21, 2021

Your business has done well in your native land. It is competitive, has a strong market base, and things are “cooking” along well. But you have reached a plateau and are ready to expand into new markets. That means moving into a global marketplace, and you are ready to do just that.

 

 

What You Can’t Do

 

Just jumping in with a translated website and some ads in the target language will mean utter failure, even if that target language group is within your own country. You have many more things to think about and do before you enter any foreign language market.

So, let’s take a look at what you must do if your expansion is to be successful.

 

Cultural Considerations

 

While this is an exaggeration, a company that makes and sells women’s bikini bathing suits will have no market in Muslim countries. Cultural norms and principles will probably be the biggest factor in business success or failure in foreign expansion.

When you offered your product or service in your own country, you identified a need that your target customers had and demonstrated how you could meet that need. You presented what is known as a value proposition, and it worked.

And so it is with any foreign audience. Within their cultures and norms, they are still consumers and looking to have needs met. You must understand the cultures of the audiences you are considering and make certain that your product or service is a “fit” for that audience.

 

Regulations and Legalities

 

Any country into which a business expands, either online or on the ground, will be faced with local laws and regulations regarding doing business there. In China, for example, online e-commerce companies do face regulations, despite the greater flexibility that such businesses have.

It will be critical to explore all of the legal hurdles you may face. Perhaps the best way to do this is to consult with a business attorney in the target region/country, to ensure that you know what the rules are and that you will abide by them.

 

 

Localization

 

This is a key term that must be understood. Only about 25% of the world population speaks English fluently enough to do business in that language. It’s obvious, then, that all business content, documents, marketing materials, etc. must be translated into native languages.

But simply translating business content into a foreign language is risky business indeed. Many large corporations have discovered this over the years, as their marketing slogans, literally translated, mean something quite different in another language.

This is where localization comes in. Every word and sentence; every visual or piece of multimedia content must be appropriate for the language and culture for which it is intended. This is the job for professionals who are native to the language and the region/country. They know what a term or phrase means; they know what will be suitable for an audience to digest. It makes sense, then, to explore online translation services websites to ensure that they use native pros and human translation, not amateurs and machine translation technology.

 

Marketing to a Foreign Audience

 

Assuming that you have done the right market research and that you know you can be competitive with your product or service, how do you get the news out there to that audience?

There are a number of considerations. Here are just a few:

  • What search engines are used by the local population, as they look for products or services?
  • How do consumers in those regions or countries access the Internet? In most developing nations, infrastructure for PC use is simply not present. Consumers are on their mobile devices. All company content must be mobile-friendly in such environments.
  • What are the keywords and keyword phrases that consumers in those locales use to search for the product or service you offer?

The Road to Success

 

Many companies have gone before you and have become highly successful with their moves into foreign markets. But they do so carefully, with research, use of local expertise, and with a detailed plan of action. If you do the same, you will achieve the same success.

 

Author Bio: Christian Duke is a researcher, writer, and consultant to businesses regarding their marketing efforts, at home and abroad. He is a frequent contributor to business blogs. In his spare time, Duke is an avid diver and ardent supporter of efforts to preserve ocean environments.

0 Comments

Submit a Comment

Your email address will not be published.

Is Your Business Being Found Online?

Laptop Metrics Colorado

Free Digital Marketing Report ($150 Value)

marketing module lineWant to know how your business stacks up against the competition?

Read more articles about Business.

Internet Marketing: What Is It & How It Can Build Your Brand

  The official birth date of the internet is widely considered to be January 1, 1983. Since then, we have grown accustomed to the web and its capabilities, spending more and more time in front of our computer screens. According to DataReportal’s Digital 2022...

Facebook Competitors: Do They Have a Chance?

It’s a death by a thousand cuts that Facebook faces, both now and in the future of social media experiences. That’s not to say that Facebook (now termed, Meta) is going to go away, just that it’s no longer the big bully on the block. There are scores of social media...

What Is Trust Flow SEO?

First, let’s see what trust flow means for websites – Trust flow is a measure of the quality and trustworthiness of a website, based on the number and quality of inbound links to the site.     A high trust flow indicates that the site is trusted by many...

What Do “Business Development Skills” Mean In a Resume?

Every business needs development, and we can see the development of a business in its marketing.     Marketing is not just about selling or advertising, it's about developing your business by creating relationships with your customers. It's about...

How Much Cornerstone Content Should You Have?

Cornerstone content is the foundation of your website or blog. It's the most important and comprehensive material that you have to offer, and it's what you build everything else around - including your social media strategy.     Cornerstone content is...

5 Things to Consider Before Buying Stocks

  Building a successful business is one of the best ways to achieve financial freedom. Nonetheless, this does not mean that you should stop exploring other opportunities to boost your income. The options abound, and one that you might want to consider is...

15 Websites with Free Stock Images for Commercial Use

Photography is an essential part of any design and finding the right commercial-use photos for free can be a challenge. Sure, you could find the standard stock photos of a person sitting in front of a computer or business professionals smiling in a conference room,...

How To Figure Out Which Type Of Marketing Can Help You The Most?

There are so many different types of marketing, it can be difficult to figure out which one will work best for you. In this article, we will discuss the pros and cons of various types of marketing, so that you can make an informed decision about which type is right...

Read more articles about business.

5 Things to Consider Before Buying Stocks

5 Things to Consider Before Buying Stocks

  Building a successful business is one of the best ways to achieve financial freedom. Nonetheless, this does not mean that you should stop exploring other opportunities to boost your income. The options abound, and one that you might want to consider is...

15 Websites with Free Stock Images for Commercial Use

15 Websites with Free Stock Images for Commercial Use

Photography is an essential part of any design and finding the right commercial-use photos for free can be a challenge. Sure, you could find the standard stock photos of a person sitting in front of a computer or business professionals smiling in a conference room,...

How TikTok Is Changing The Way Businesses Advertise

How TikTok Is Changing The Way Businesses Advertise

  From old-fashioned word-of-mouth advertising, social networks have improved how businesses publicize their brands. There is a new world of digital marketing on Instagram, Facebook, YouTube, TikTok, etc. According to research, TikTok records over I 000,000,000+...

Understanding of Linux device driver development

Understanding of Linux device driver development

The creation of Linux device drivers is a highly demanded service provided by numerous IT companies. What is Linux? What are the functions of drivers in Linux-based solutions? How to develop these drivers? Find the answers in our article.     About Linux...

Share This