How Can Enterprises Plan Email Marketing as Part of Their Digital Marketing Plan?

November 23, 2021

In recent times, the use of the internet has soared to another level, as now it dictates corporate processes of all kinds, including payments. A vast segment of people leverage social media and digital marketing to propel their business plans. Many businesses communicate via mail and even host campaign mails to promote their offerings.

Almost every industry now hosts technological changes for routine processes and operations. New companies have plunged into digital marketing as a part of this modern growth and are keen to evolve into new systems. The companies can benefit by hiring an email marketing agency that guides them throughout the process, especially in leveraging emails to market their offerings succinctly.

Companies now need a digital marketing process that is rock-solid in planning and execution. There are many reasons why emails have become the base for digital marketing plans, especially since they are direct and are the only mediums that can break through unknown barriers, compared to other strategies.

Email marketing

Emails Top the Chart! 

Emails have proven to be the most robust and reliable mode of marketing, and they can churn a good amount of revenue as well. They allow the agencies to play with personalization which becomes very apt with the customers. Many people use and check emails regularly, and when they find unread emails, they look into them. A lot of reasons make the emails reach this position, and some of them are as follows.

Now, while small businesses leverage social media as their primary marketing channel, the connection is only established through constant email marketing campaigns. Studies reveal the same over consumer engagement too:

  • Email is 40x more effective at acquiring new leads than social media, as per a McKinsey report.
  • DMA reports that email marketing campaigns have the highest conversion rate at 66%, compared to any form of SEO or social media marketing, etc.
  • Email messages are more likely to be seen than Facebook messages or posts, as per a new study hosted by Radicati.
  • 72% percent of people prefer email promotions instead of 17% who favor social media channel promotions, as per a study by digital marketing site, MarketingSherpa.

Each of these statistics reveals that emails continue to be more impactful than other mediums of digital marketing.

  1. The emails are an inevitable source of connection because however brands want to connect the customers too, they need them to sign up or verify via the email sent. Many companies provide the link to their online seminar in the emails so that there is some privacy.
  2. Email marketing offers a better ROI than other digital marketing efforts and could form the core during promotions. It ties all marketing techniques together and a campaign mail for every medium is a must for all digital marketers.
  3. Emails connect with consumers in a tailored manner. It offers a sort of personalization that is impossible to match through other digital marketing media.
  4. It has been observed by many companies conducting surveys that the emails are retained for a longer time than any social media status. Be it a post on Facebook or a tweet on Twitter, these things tend to vanish earlier. However, the emails are tucked up safely into the Inboxes from the very beginning. People can archive important mails which have sensitive information and gain access to them instantly when required.
  5. An email marketing agency has the most significant advantage in crafting emails customized according to the user’s needs. The customer can help the agencies choose just what they need and refrain from giving unnecessary information. This kind of marketing will satisfy the customer, and they will be comfortable communicating more via emails.

Emails are a fantastic medium through which the brands can draw colossal revenue, and people can know more about the brand effectively. It is like a thread that will bind all the other kinds of online marketing, be it videos or advertisements, or social media, and become the digital marketing core of the efforts.

The new approaches could help the brands conduct digital marketing in different ways, but email campaigns are the only medium that can bind the strategies together, letting marketers communicate with customers in a personalized manner. The tools will ensure that they keep in touch regularly and retain the customers by behaving perfectly.

 

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Is Your Business Being Found Online?

Laptop Metrics Colorado

Free Digital Marketing Report ($150 Value)

marketing module lineWant to know how your business stacks up against the competition?

Read more articles about Email.

How Professional IT Support and Service Propel Small Businesses Forward

Business without tech in the 21st century? That's very unlikely. Matter of fact, studies show that about 93% of small businesses today use some form of tech to keep their daily grind going.     But tech, while helpful, comes with issues. Sometimes it fails....

The Digital Crew: Revolutionizing Workforce Management with Software Solutions

Introduction   Effective workforce management is crucial for success in labor-intensive industries like maritime transportation. However, traditional paper-based systems or spreadsheets often prove inadequate for efficiently managing dispersed crews on ships and...

How Private Blog Networks for SEO Can Boost Your Website’s Rankings 

Private blog networks (PBNs) are a collection of websites, often built on expired domains, designed primarily to link back to your "money site." They offer a tempting shortcut: controlled backlinking to boost your site's authority and rankings in search engines. Think...

Top 5 Cold Email Software Tools to Elevate Your Outreach Strategy

Introduction   Sending emails to people you don't know can be a real pain.   You spend all this time writing something great, but then... No reply. Nothing. It's enough to make anyone want to give up.     But wait! Before you decide to give up....

Why Timing is Essential for Social Media Engagement

Since social media’s widespread inception in the mid-2000s, it’s grown from simple digital messaging services to one of the most prominent ways a brand, organization, or individual can communicate, interact, or sell to its audience.   There are many ways that...

VAT in Ireland

Value added tax (VAT) is a common sales tax applicable in most European Union countries, including Ireland. This is a tax charged at every stage of the supply chain, from production to retail. The purpose of VAT is to tax added value at every stage of the production...

Enhancing Corporate Events With Innovative Photo Booth Experiences

When aiming to elevate your corporate event, the inclusion of photo booths has become a crucial element, providing attendees with a delightful and interactive experience. With various options available, ranging from virtual photo booths to green screen setups, the...

From Strategy to Execution: Inside the Dynamic Workflow of a Modern Marketing Agency

In the fast-paced world of marketing, success hinges on the seamless integration of strategy and execution. Modern marketing agencies operate at the intersection of creativity, technology, and strategy, orchestrating complex workflows to deliver impactful campaigns...

Read more articles about business.

VAT in Ireland

VAT in Ireland

Value added tax (VAT) is a common sales tax applicable in most European Union countries, including Ireland. This is a tax charged at every stage of the supply chain, from production to retail. The purpose of VAT is to tax added value at every stage of the production...

How to Improve Your Med Spa Business

How to Improve Your Med Spa Business

Med spas are becoming increasingly popular for individuals seeking aesthetic enhancements and wellness treatments. In 2019, the medical spa global market was valued at around $14 billion and is forecasted to increase to over $47 billion by 2030. To stand out and...

What Services Do Virtual Mailboxes Provide?

What Services Do Virtual Mailboxes Provide?

Virtual mailbox services sound perfect for companies that operate from residential addresses but need a more professional business address. These alternative locations can solve many problems and allow for business growth. So, what services do they actually offer?...

Share This