How Much Cornerstone Content Should You Have?

September 20, 2022

Cornerstone content is the foundation of your website or blog. It’s the most important and comprehensive material that you have to offer, and it’s what you build everything else around – including your social media strategy.



Cornerstone content is usually longer and more in-depth than other types of content on your site, and it covers a broad range of topics related to your niche.


How Much Cornerstone Content Should a Good Website Have?

The answer to this question depends on the size and scope of your website. However, as a general rule of thumb, it’s a good idea to have at least five pieces of cornerstone content on your site.

This will give you a solid foundation to build upon and will help ensure that your visitors have plenty of valuable information to read.

As your site develops,  you can add more cornerstone content as needed. Just be sure to keep your foundation pages updated with the latest information so that your visitors always have something new and exciting to read and that the facts are up to date.

Your cornerstone content should be about your company’s mission, values, and goals. It should also be informative and helpful to your target audience. It should be narrow enough to keep it on point while broad enough to build a successful content marketing strategy around the content you have.



This type of content with the right marketing plan will help you attract new customers and keep existing ones engaged.


Why Is Cornerstone Content Important?

Cornerstone content is where your site authority begins because it helps you rank in search engines, attract new visitors, and build trust with your audience.

Cornerstone content is the backbone of your online presence, and it’s what will keep people coming back for more.


How Much Cornerstone Content Is Good for a Niche Site?

This is a difficult question to answer, as it really varies depending on the niche. In general, though, most sites should have at least a few pieces of cornerstone content in order to rank well and attract visitors.

The more competitive the niche, the more content you’ll likely need. If you’re just starting out in a niche, though, a few well-written and informative articles should be enough to get you started.

Here is a list of niches and  the minimum number of cornerstone articles needed to get it started:

  • Health and fitness: 5-10
  • Recipes: 3-5
  • DIY/home improvement: 7-10
  • Parenting: 4-6
  • News: 10+
  • Tech: 8-12
  • Travel: 4-8
  • Fashion: 6-8
  • Beauty: 4-6
  • Business: 8-10
  • Pets: 3-5

Of course, this is just a general guide and just a starting point. Your competitors are developing fast and the websites ranking on the first page for your niche will have many more quality articles.

The best way to keep ahead is to constantly produce new, high-quality content and share it across social media and other channels. If you can do that, you’ll be well on your way to success in any niche.


How to Create Cornerstone Content?

There’s no one-size-fits-all answer to this question, as the best way to create cornerstone content will vary depending on your niche and audience. However, there are a few general tips that can help:

  1. Make sure your content is comprehensive and covers all the important aspects of your topic.
  2. Write in-depth, well-researched articles that offer new insights and perspectives.
  3. Use strong headlines and formatting to make your content easy to read and digest.
  4. Promote your cornerstone content through social media, email marketing, and other channels.
  5. Regularly update and improve your cornerstone content to keep it fresh and relevant.

Creating high-quality cornerstone content can be a lot of work, but it’s worth it. If you want your website or blog to be successful, you need to make sure that your foundation is strong.

By following the tips above, you can create the kind of content that will help you achieve your goals.


Examples of Cornerstone Content

Here are a few examples of different types of cornerstone content:

  1. A comprehensive guide to a specific topic
  2. An in-depth case study or research report
  3. A detailed product review or buyer’s guide
  4. An authoritative blog post on a timely news story
  5. A step-by-step tutorial on how to do something

These are just a few examples, but there are many other possibilities. If you’re not sure what type of content would work best for your website or blog, try brainstorming a few ideas and then doing some research to see what’s already out there.

Once you have a better idea of what’s possible, you can start planning and creating your own cornerstone content.


Is the “About Us” Page Considered Cornerstone Content?

Yes, the “About Us” page is considered cornerstone content. This is because it gives visitors a chance to learn more about your company and what you do. It also helps build trust and credibility with potential customers.


Is the Blog Section Considered Cornerstone Content?

Yes, your blog section can be considered cornerstone content. This is because it provides a central location for all your blog posts, and it helps to keep your blog organized and easy to navigate. Additionally, your readers will likely appreciate being able to find all your blog posts in one place.


Is the Homepage Considered Cornerstone Content?

Yes, your homepage can be considered cornerstone content. This is because it is typically the first page that people will see when they visit your website, and it should therefore provide a strong foundation for the rest of your site’s content.

Homepages are often used to introduce visitors to your brand, give them an overview of what your site has to offer, and provide links to your most important pages. If done correctly, your homepage can be a powerful tool for driving traffic and engagement.

However, it is important to note that not all home pages are created equal. In order for your homepage to be truly effective, it needs to be well-designed and informative. It should also be updated regularly with fresh content to keep visitors coming back. If your homepage is outdated or not user-friendly, it could be doing more harm than good.


Which Pages of My Website Are Not Considered Cornerstone Content?

Any pages that are not considered essential to your website’s overall message and purpose can be classified as non-cornerstone content.

This includes pages that are less relevant to your core offerings or those that serve more of a supplemental or supporting role. While non-cornerstone content may still be valuable to your audience in some way, it is not considered essential to your website’s success.

Examples of non-cornerstone content could include blog posts that are tangentially related to your business, or product pages for items that are not your flagship offerings.

As long as this content is not essential to your website’s overall purpose, it can be classified as non-cornerstone.


Why Interlinking Your Website Content Is Important?

Interlinking your website content is important for several reasons.

  • It helps search engines understand the structure of your site and find new pages.
  • It can help improve your site’s ranking in search results.
  • It can help visitors navigate your site more easily.

When you link to other pages on your site, you’re essentially creating a map of your site for both search engines and visitors.

This map helps search engines understand the structure of your site and find new pages. It also helps visitors navigate your site more easily.

Interlinking your content can also help improve your site’s ranking in search results. Search engines use the links between pages to understand the relationships between them. If your pages are linked together in a way that makes sense, search engines will view your site as more authoritative and trustworthy.

Of course, there’s more to ranking well in search results than just interlinking your content. But if you’re not doing it already, interlinking is a good place to start.


Most Importantly, Keep Your Content Quality Up!

Your cornerstone content should be high quality and free of fluff. Every piece of content you publish on your site should have a purpose, and that purpose should be clear to your readers.

Keep your writing focused and on point, and don’t stray from the main topic at hand. publishing high-quality cornerstone content will not only help keep your readers engaged, but it will also help you attract new readers and build a loyal following.


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