How Startups are Leveraging the Power of Tiktok

January 6, 2021

Probably you do want your own business to be prosperous and as the world slowly starts to reopen. The first step is to get to know TikTok. This video-sharing platform, even if thought is only for teens, has emerged from relative obscurity.

tiktok for startups

 

TikTok has become one of the leading social media companies around the globe and is surprisingly one of the most business-friendly platforms for entrepreneurs that are aware and know how to make it work properly. Here are some examples of how businesses, especially startups are leveraging the power of TikTok.

 

The First Step

It is recommended for any startup businesses to just observe what people are actually doing on the platform. Basically, it was the same as the early days of Snapchat and Twitter. This would be a better option than to create your own original content out of the blue since many startups are launching byproduct placements and using influencers to reach people on TikTok.

 

URL

TikTok has considered the option of adding a website URL to your TikTok bio.

This is an option that was only previously possible on Instagram. Now, startup companies are getting their ears ready. Especially since not everyone can actually get the URL ability. Startups that have a significant number of followers are granted this option, which professionals from the linkinbio.xyz can confirm by saying that it seems that a business has to have at least around 1 000 followers. It can be a difficult task, but until then, the recommendation is to work as hard as possible to have those viewer numbers rising up. Hopefully, TikTok will change this in the future. Until then, businesses are doing what they can, from searching other ways they can set up URLs to taking the harder route and obtaining as many viewers and followers as possible before granting this permission.

 

Addressing the Audience

It is still unclear what the best practices are for TikTok. The reason is that it still has a lot of room to grow, so different brands are still experimenting with it. Although it may be true, startups do understand what the persona of their brand audience is and they are also native on the platform.

Businesses know what they engage with and why. By observing businesses similar to your own, you can build your ideas up which can help you greatly.

 

Ads

Ever since TikTok has introduced ads to the platform, it has become a perfect space for all startup businesses to take advantage of. Meaning, the ads provide various benefits.

Here are the types of ads that exist and which company owners use:

 

Infeed Native Content

Similar to Snapchat or Instagram story ads, this type can support multiple features. For instance, it can support website clicks or even app downloads.

 

Brand Takeovers

Here, TikTok is used by other brands for the day. These brands can create images, videos, and GIFs

 

Hashtag Challenges

Businesses use promoted hashtags which gives them more audience engagement as a result

 

Branded Lenses

These lenses are for photos and faces, similar to those of the Snapchat

 

“For You”

The TikTok algorithm will start to favor you as a creator if you upload at least once a day. Because of that very reason,  you will have an increased chance of getting featured on the “For You” page. The majority of startups know that over-analyzing their niche can make their content distribution put on brakes.

tiktok for startups

 

By engaging with your early followers, you will build up a loyal foundation, which can be a critical first step that is wise to take. For instance, by going live no matter if the following is rather small, companies can end up on the “For You” page.

Social media news has been talking about TikTok ever since it came to be. The reason being, TikTok is not like any other platform out there which startup companies and marketers would agree. It is true that the approach needs to be different to engage the users, however, even if the medium of engagement is not the same, some of the basic principles of traditional marketing remain intact.

As an example, the idea of targeting the right demographic group with the right message has not changed a bit. At the end of the day, even if the more things change, the better since the product is new opportunities.

If you want your own startup business to grow just as many others did, it would be wise to make an educated decision first and compare other companies that made it on TikTok.

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Is Your Business Being Found Online?

Laptop Metrics Colorado

Free Digital Marketing Report ($150 Value)

marketing module lineWant to know how your business stacks up against the competition?

Read more articles about Social Media.

Top 10 Ways to Promote your Podcast

Podcasting is an excellent way to establish a solid relationship with your potential customers or clients. However, it becomes more effective if you have as many listeners as possible. Before thinking about promoting your podcast, ensure that it is valuable and of...

Success Guide: 7 Tips on How to Track Your Rivals Ranking

  Whatever your business choice, there are inevitably many other companies out there who offer similar products or services to yours. As a business, you need valuable information to maintain an edge over all your competitors in an average crowded marketplace....

15 Best Website Designs on the Internet

Coming up with a great website design is more than flashy animations and awesome color palettes. There are many factors that can present challenges for even the best web designers. Creating one of the best website designs could take years of expertise as well as...

How to Write a Newsletter that will Help you Grow your Business

  One term that prevails across every business owner’s mind is email marketing. And before digging into the recipe of a successful newsletter, you must understand the concept of email marketing very well. The process of sending promotional emails to people in...

How to Use Artificial Intelligence in API Automated Testing

AI (Artificial Intelligence) is the process through which machines programmed to mimic and think like humans simulate human intelligence and perform functions like humans. AI can also be used to define machines that show human traits or rather traits of a human mind...

Social Media Marketing on a Shoestring Budget

It can seem daunting trying to compete when you know your competitors have a budgetary advantage. However, there’s an aspect to the nature of the internet itself that has a leveling effect, provided you’re smart about it. The technological space lets us achieve...

Top MBA’s that will get you Hired

The credentials arms race has meant a proliferation of MBA's over the last couple of decades, but that is certainly not to say that an MBA is not currently in demand. This does not even account for the array of specializations that there are now, which provide not...

Reasons Why Website Design Is Important For Business Growth

As you plan on upgrading your site, you may ponder the significance of web design. How can it affect your potential customers and your business? Below are some of the reasons why website design is significant.   1.   First Impression Matters When your customers...

Read more articles about business.

Top 10 Ways to Promote your Podcast

Top 10 Ways to Promote your Podcast

Podcasting is an excellent way to establish a solid relationship with your potential customers or clients. However, it becomes more effective if you have as many listeners as possible. Before thinking about promoting your podcast, ensure that it is valuable and of...

Success Guide: 7 Tips on How to Track Your Rivals Ranking

Success Guide: 7 Tips on How to Track Your Rivals Ranking

  Whatever your business choice, there are inevitably many other companies out there who offer similar products or services to yours. As a business, you need valuable information to maintain an edge over all your competitors in an average crowded marketplace....

How to Write a Newsletter that will Help you Grow your Business

How to Write a Newsletter that will Help you Grow your Business

  One term that prevails across every business owner’s mind is email marketing. And before digging into the recipe of a successful newsletter, you must understand the concept of email marketing very well. The process of sending promotional emails to people in...

Top MBA’s that will get you Hired

Top MBA’s that will get you Hired

The credentials arms race has meant a proliferation of MBA's over the last couple of decades, but that is certainly not to say that an MBA is not currently in demand. This does not even account for the array of specializations that there are now, which provide not...

Going Global? Here are Important Considerations Before You Do

Going Global? Here are Important Considerations Before You Do

Your business has done well in your native land. It is competitive, has a strong market base, and things are “cooking” along well. But you have reached a plateau and are ready to expand into new markets. That means moving into a global marketplace, and you are ready...

Share This