How TikTok Is Changing The Way Businesses Advertise

September 16, 2022


From old-fashioned word-of-mouth advertising, social networks have improved how businesses publicize their brands. There is a new world of digital marketing on Instagram, Facebook, YouTube, TikTok, etc.

According to research, TikTok records over I 000,000,000+ active users every month. By December 31, 2022, it is predicted to reach 1.8 billion monthly active users. Furthermore, more than 1 billion videos are watched daily on TikTok.

In 2021 TikTok recorded 78.7 million users every month in the U.S alone. Businesses implementing the TikTok advertisement strategy stand a chance to gain millions of potential customers/clients on the platform.

This article x-rays the effects of TikTok on businesses and their advertising campaigns. Keep reading for more details below.


A Thorough Look At Marketing On TikTok

TikTok is currently the 6th ranked social media platform. It is also the fastest-growing network and the most downloaded app globally.

Various marketers get attracted to TikTok because it reproduces key trends for collaboration and innovative skills among audiences. With TikTok’s fast-paced nature, users get engaged and spend more than 52 mins/ day on it.

Many brands like Nike, Fenty, Skittles, Fenty Beauty, Sony, FIFA, and Pepsi have known the significance of TikTok and are connecting with the creators. With TikTok, marketers connect younger audiences worldwide in innovative and playful surroundings.

Most memes started on TikTok, and businesses that stay at the forefront of the trends can increase their credibility. Natural contents with ordinary environments have a 100% chance to cut through because TikTok doesn’t require much budget for content creation.

You can do TikTok videos in your bedroom, gardens, office, car park, or school. Marketers are provided with a leveled field for reaching and engaging audiences. An account with 0 followers can reach 1 million views on a video, all thanks to the TikTok viral nature. The engagements follow once the audience is appealed to the contents.


How TikTok Is Changing the Way Businesses Advertise

TikTok doesn’t need planning and researched content for the best conversation, unlike other social media platforms. With this short-formed video app (TikTok), your content wouldn’t take much time to be produced.

The platform makes brands famous by combining the users’ love for music with challenges, memes, and trends. It offers a new self-serve advertising strategy platform known as “TikTok for business” that helps SMBs connect with the younger and wider audience easily.

TikTok also provides a tool to monitor and make video content professionally. It supports business advertisement by offering the following features:

Tiktok’s Algorithm:

This algorithm is a significant feature because it rewards relevant and amusing content with millions of followers.

More Accessible For Smbs

TikTok marketing is very different from other platforms. It offers interesting organic content with a 100% chance of going viral. TikTok users often embrace brands that relate to them. TikTok marketing is cheap compared to other networks.

Businesses don’t have to pay for tools to edit videos or watch their performance. With these innovative tools, businesses can easily build brand awareness and authenticity and increase offline and online sales.

TikTok algorithm curated a default feed that shows on your customized For You Page (FYP) based on preferences. This is for digital marketers to fit in with the For You Page’s contents and use the Gen Z voice.

The Tiktok Approach:

The low barrier to content creation and entry helps users form trends in and outside TikTok. Even the songs utilized on TikTok often go viral. An example is the k-Pop artist Hwasa’s maria, which ranked high on music charts with over 800 million views. This is because of the TikTok family’s participation in the Mario challenge’ which made users make videos with the song.

Eye-Catchy And Short Content Videos:

TikTok successfully captures the attention of the users with short and funny videos. Marketers should also post engaging content, not long and boring. Contents should capture attention immediately because it wouldn’t be hard to swipe forward to the next video.

Participate In Users’ Native Experience:

SMBs enjoy TikTok ads because they can be a part of users’ native experience. TikTok seamlessly weaves advertisements into the users’ For You feeds. No need to disrupt users’ viewing experiences with unskippable video or unruly pop-up ads like other platforms.

Influencer Marketing:

Various followers don’t guarantee success because the TikTok algorithm values content more. But TikTok has launched a verified business account for marketers. Influencer marketing is a perfect platform and less expensive, unlike other social networks.


TikTok’s Takeover Of Marketing And Commerce In 2022

TikTok is drastically taking over commerce and marketing. With its current commerce releases and features, all sizes of businesses can purchase ads, scale revenue, and track performance.

TikTok offers brands level playing fields to help them reach and engage audiences easily. Also, other brands affiliate with creators, providing long-lasting and significant user touchpoints.

TikTok features that help it to takeover marketing activities:

Hashtag Challenge

This is one of the top features of TikTok that offers businesses platforms to enhance awareness and engagement. It encourages users to try and post back their own challenges. The hashtag challenge has proven to be a creative method to produce user-generated videos and create user relationships with brands.

Demonstration Videos

Various small baby & my kind of eCommerce stores, like AliExpress sellers located in Asia, are utilizing TikTok to share their brand demonstrations.

Ad Feature

Putting an advert for your brand, product name, or website is one of the innovative ways TikTok uses for marketing. TikTok helps SMBs with ad features and creations. With its ‘Creative Centre’ launched recently, advertisers wouldn’t find it difficult to understand how the platform works.


Major Benefits Of Advertising Your Business On Tiktok


There 3 major advantages of TikTok advertisement:

• Reaching Numerous Audiences:

Most TikTok content creators are Gen Z, and the delusion that all users’ age range from 16 to 24yrs old isn’t true. While 41 percent of TikTok users fall at that age, 59% of the users are from GenX, Millenial, and the baby boomer century.

 • It’s Affordable And Easier To Create Exclusive Campaigns On Tiktok

If you make your videos based on the trends, your brands will increase relevance, and TikTok will help them appear on users’ feeds.

• Authentic Brand Showcase On Tiktok:

Another unique thing about TikTok ads is their authenticity drive. The app encourages brands and users to be their real selves. It allows users to share their daily lives, pets, talents, styles, creations, and stories with a 100% chance of going viral.

Ways Marketers Can Utilize Tiktok For Business.

In summer 2020, TikTok released a TikTok for business app and TikTok pro some months later. At first, the two apps differ; one was made for businesses while the other was made for growth-savvy TikTok creators.

TikTok combined them after noticing that both hubs offered almost the same insights. Currently, TikTok for business remains intact. Add your business information to your profile with a business account and access users’ insights and real-time metrics.

How To Create Tiktok For Business Account:

  • Open your TikTok profile page
  • Go to the ‘settings and privacy at the top of the page
  • Click on ‘manage the account.’
  • Go to account control, and pick ‘switch to a business account.’
  • Select a category
  • Add a business website and add email to your profile, and you’re ready to utilize it!

After creating an ‘official account,’ TikTok allows marketers to design numerous advertising formats on content clips, such as pre-roll ads, in-feed ads, and branded effects. Pre-roll ads are ad videos that consumers encounter when utilizing TikTok.

In-feed ads are ad contests that come up while the user is utilizing them. Brands make filters for video creators similar to Instagram and Snapchat; this is known as branded effects.


How To Create A Tiktok Marketing Strategy With Successful Outburst?

There is nothing like a sure-fire marketing strategy on TikTok, but there are steps you could take to make your brand nail it. Here’s how to create a successful TikTok marketing strategy:

Get Acquainted With Tiktok

You can’t start TikTok marketing the way you do with Facebook and Instagram. With exclusive features, trends, and user behaviours, TikTok completely differs from other social media.

Get soaked in TikTok videos. Note the different features, filters, effects, and trending songs, and keep open eyes for hashtag challenges.

Who Is Your Target Audience?

Who are you hoping to reach via TikTok? Have this in mind before creating content. Also, identify those who might like your business. You should learn more about TikTok, especially its demographics.

TikTok is popular with most teens, but it wouldn’t be right to call TikTok a teen app since youths closely follow teens all around the globe.

Try Doing A Competitive Audit.

Even if your competitor isn’t on TikTok, look for at least 3 to 5 trending brands and compete with them. Just find out what has worked for them and what hasn’t worked out. Also, try to identify their strengths, opportunities, threats, and weaknesses.

This would help you gain a competitive advantage. You can always include TikTok stars and influencers in this audit because TikTok is a creator-led network.

Focus On Brand Objectives

Some people create TikTok for fun but having a goal in mind which can be knotted to your general brand objectives is the best. Just like other social networks, TikTok offers analytics for business accounts.

Innovative Contents Are The Way To Go

A successful social media strategy is making a calendar for your content and sticking to it. This calendar is just like a normal calendar, but instead of “Road trips with the girls and ‘My day to chill’, you would write things like ‘New video’ and ‘Go Live’. Create a content calendar now to help you post regularly on TikTok.

Monitor The Progress You Make

Ensure you check at least once weekly to see if you are reaching your goal. Don’t just analyze and flee; always gauge and know if the strategies are progressing.

How To Make Your Small And Medium-Scale Business Go Viral On Tiktok

To make your brand popular on TikTok, you must create memorable content. To create an outstanding video, you must:

  • Firstly, create your business story: generating your brand story will help you go viral on TikTok
  • Be cool: make video content showing your life hack and special abilities
  • Be innovative: it’s not all but creative ads, finding new and exclusive selling points that no user has seen or done.
  • Blending: merge something new with what you already have.
  • Connection: make contents that connect to users’ emotions. Make your idea differ from others and keep it simple.
  • Collaboration: create challenges to compete and collaborate with others.
  • Be contacting the TikTok community: At all stages of your sales funnel, ensure to contact the community.
  • Use hashtags challenges
  • Purchase comments: most brands buy comments for TikTok to help their business go viral. Most users like to follow the multitude and always like tagging along. The purchased comments will attract real comments and likes.


Tiktok Is The Future Of Digital Marketing


TikTok is from China, and it’s currently becoming the worldwide popular social media platform. With its user base increasing daily, TikTok has turned out to be an innovative marketing platform.

Both small and medium-scale businesses and brands can utilize TikTok because of its new commerce platform.

There are various reasons TikTok is a success and the future of digital marketing.

  • It starts as an app for entertainment in short clip form. But with time, users will begin to understand how the platform works and how the app is designed to share lifestyles. This knowledge will, in time, attract more users to the platform.
  • Any user can become a ‘content creator.’ You can also express your imaginations and ideas, known as ‘UGC- User Generated Content. Users enjoy the app’s countless features especially lip syncing, dancing, etc.
  • TikTok app concentrates mostly on ‘Gen Z’ and AI (Artificial Intelligence). ‘Gen Z is this generation that grew with technology and is mostly after short and fast content. AI studies the customer’s behavior and allows them to modify their own content.
  • TikTok marketing platform with numerous advertising features to support businesses to reach the targeted audience. The marketing feature allows businesses to insert a link that connects them directly to online stores.

With all these, the app will completely become a social marketing and commerce platform in the near future.



TikTok is a famous social media app that can boost digital marketers’ efforts and make businesses go viral. How TikTok is changing the way businesses advertise is by merging users’ favorite songs with memes, trends, and challenges.

It is restructuring the digital marketing industry with its algorithm, influencers, and eye-catchy videos. Brands can utilize all these features strategically to reach the billions of teens and youths on TikTok.

As the app’s influence and utility keep expanding, there’s also a tendency for older generations to come to appreciate it.


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