Thanks to digital tools like social media, blogs, and mobile advertising, today’s consumers are spending more time searching for new products and services online. According to marketing statistics on Fundera, 81% of buyers search online before buying goods or services. Decades ago, large businesses could use their enormous marketing budgets to dominate television, print, and radio advertising. But in the modern world, conventional marketing has taken a back seat as digital media takes over. However, to implement effective advertising techniques in the digital age, you must be savvy about digitalization. You’ll also need to have a targeted strategy that highlights how you spend your marketing funds. Below are a few tips for advertising your business effectively using different digital tools without overspending.

Maximize Organic Website Traffic

One of your ultimate goals as a business owner is to ensure that your website ranks high on search engine results pages, and the best way to boost online visibility is through organic search. To achieve satisfactory results, focus on creating an effective website. Your website should provide practical solutions your audience is searching for to solve their problems. Therefore, design an easy-to-navigate website and implement the best SEO practices. This includes using the right keywords, optimizing images, improving page speed load time, and optimizing your website for mobile search. 

Also, take advantage of SEO tools like Google Analytics, which provides clear insights into whether your SEO efforts are paying off or not. Since Google Analytics collects data like bounce rate, organic traffic, page speed, and traffic sources, you can identify your marketing strategy’s performance and make necessary changes. You may also want to use other tools like the Yoast plugin, Google SERP Preview tool, and ClickFlow. ClickFlow, for instance, helps you assess outdated posts and provide feedback regarding the content that has lost traffic. From there, you may choose to update old blogs to win back lost website traffic.

Leverage Social Media Ads

Social media is an excellent marketing tool that allows you to reach a large audience within your target customer base at little to no cost. But that doesn’t mean succeeding in social media marketing is an easy task. You need to invest time to build an online presence and create engaging content to attract followers. Remember, you don’t need to establish an online presence on all social media platforms. Pick two or three platforms where your target audience spends most of their time. For instance, if your targeted demographic prefers interacting on Facebook, consider creating a business page with a CTA (call to action) and contact details. If your audience uses Twitter or Instagram more often, create a page, share content, and engage with your followers there.

In addition to cost savings, social media is ideal for boosting brand awareness and business credibility. Considering the world is accustomed to seeing adverts on their social media feeds, you can rest assured your audience will see your ads on Facebook, Instagram, Pinterest, or Twitter. Another great benefit of using social media marketing for business is the availability of advanced advertising tools like Facebook’s generation lead forms. This tool allows marketers on Facebook to reach their target group, increase landing page conversion rates, and reduce traffic bounce rates. 

Invest In Pay-Per-Click Ads

PPC or pay-per-click advertising is one of the most cost-effective ways to drive traffic to your business website. Typically, PPC allows you to post ads on search engines to generate website traffic rather than earn it through organic reach. When you opt to maximize pay-per-click advertising, you only pay for your ads every time an internet user clicks on it and is directed to your website. Besides being affordable, pay-per-click is measurable, meaning you can calculate your return on investment. To enjoy high returns, consider getting your account setup by professionals for a well-managed PPC campaign. 

Having a well-organized account makes the work of managing ad campaigns and assessing which strategies are and aren’t working in favor of your business. Not to mention, your account is central to ensuring you create a targeted campaign and meet your advertising goals. That’s because it can quickly provide insights into the keywords and ads that guarantee positive results. Nonetheless, you may want to invest in PPC ad management tools, such as Google Ads Editor, SpyFu, AdEspresso, and Google Keyword Planner, to mention a few. Each of these tools has unique abilities that help you boost your ad presence online. For example, Google Ads Editor is a perfect tool that enables you to create, edit, and manage ads at no cost. 

Email Marketing

Email marketing has been around for some time, and it’s easy to see why. Professional advertisers report that email marketing generates a high ROI of 3,800% on average. Generally, businesses enjoy a return of $38 for every dollar spent on email marketing. Other reasons email marketing is ideal for businesses include having a more extensive reach, a high conversion rate, and delivering messages to the targeted audience. But for email marketing to yield the best results, you need to leverage various tools like Mailchimp, Sender, Sendinblue, and Mailerlite. Mailchimp, for instance, has appealing features that help you create and schedule emails. It also has an intelligent recommendation feature that provides consumer insights that help you optimize your marketing campaigns. To enhance email deliverability, you may want to use Sender. This tool helps you create eye-catching newsletters with easy-to-use templates that enable you to add text, video, and images. You can even personalize your newsletters to match the unique needs of each recipient, which in turn leads to higher conversion rates. 

Advertising is an essential part of any business, as it helps create brand awareness and lure customers into purchasing your products or services. However, to make the most of advertising, you need to be savvy about digital media. So, implement the right digital marketing strategies, such as social media ads, SEO, pay-per-click ads, video, and email marketing. Most importantly, take advantage of various tools for each ad strategy you choose. For example, if you’re using email marketing, use Mailchimp to create and schedule email newsletters. Take advantage of YouTube for video marketing and Google Analytics for your SEO marketing plan.