How To Attract More Interactions To Your Brand

May 3, 2021

The digital age is here. Regardless of the industry, every brand is trying to adapt to build more customers and brand interactions. Brand interactions can be mistaken as just the engagement level between a brand and its consumers in the digital space. At the same time, brand interaction is when a brand makes necessary efforts to grow a rational and emotional attachment with consumers through digital and conventional marketing efforts.

interactions for brand

You get the highest level of interaction from your brand when you focus your marketing efforts in the digital space and the conventional real world.

Here are some ways to attract more interaction to your brand regardless of the size or the brand type.


1.   Social Media Marketing

For many brands and businesses, social media is the principal stimulant for growth. There are countless social media platforms available, ranging from the big 4 Facebook, Instagram, Twitter, YouTube) to others like Reddit, palmchat, etc. Trying to be active on all social media platforms is a quick way to get burnt out. The best way to optimize social media platforms to increase brand awareness and brand interaction is by understanding your brand and what it signifies and linking it to a platform that will enable you to optimize your goals. These are some of the most effective methods to utilize social media to increase brand interactions:

  • Focus on your industry’s topics, not just your brand; promotional posts get boring and are not always relatable.
  • Share other people’s content; you can repost your follower’s content.
  • Engage in interactive questions and answer sessions with your followers and customers in your comment section, your stories, or even under industry posts.
  • Join the trending conversions through hashtags.


2.   Email Marketing Campaigns

Email marketing is perhaps the most effective marketing strategy with exceptionally high ROI. In the earlier days of email marketing, building email lists was a major challenge. However, as proven at, it has become much simpler with integrating other marketing channels and the help of professional PR agencies helping brands understand and navigate their audience better. The practical ways to make use of email marketing are:

  • Personalize the emails. This goes beyond just using the customer’s names but rather sending information that is relevant to each customer based on previous interactions with various aspects of your brands.
  • Segment your subscribers. This is so important to maintain relevance in the emails you send out. Sending generic emails to all subscribers will lead to junk emails and fewer interactions.
  • Take advantage of mobile devices. Your emails should be mobile friendly and so that when opened on a mobile device, it remains in an organized view. Remember, most users will read your emails on the go.


3.   Billboard Advertising

Billboard advertising is one of the oldest methods of building brand interactions. In the early 1900s, brands would deliberately create controversial content for a billboard to build local interactions, and if they are lucky, they get viral and will be mentioned on the news. Hence they gain more brand awareness. Billboard advertising is also called out-of-home (OOH) advertising because it is ideally an advertisement that can only be seen and accessed out of your home space. The major disadvantage of billboard adverts is the high cost associated with them. The more populated the region, the higher the price. Major ways to utilize billboard adverts to increase brand interactions are:

  • Make it memorable: something that stands out and will stick to the memories of the viewers.
  • Make it interactive: based on the location, you can curate a billboard post that directly interacts with its immediate surroundings like buildings, electric poles, etc.
  • Make it bold but still simple because the viewers have just a few short seconds to take it in and understand what you’re presenting.


4.   Content Writing (Blogging and Storytelling)

more interactions for brand

Content marketing is an informative and educative way to build trust among your consumers and viewers over time by creating educational content. When making use of content writing, it is important to find a brand voice that will be uniform in every written content. Using catchy headlines can do a lot in inviting the interests of both viewers and search engines. Some of the ways to make use of content writing are:

  • Blogs on your website; descriptive and informative blogs are very interactive as they spark the interest of consumers.
  • Storytelling; can be used strategically to create relatable situations that will foster interactions on both websites and social media platforms.
  • Sales copies employ the interactive features of content writing to influence the buying behavior of consumers.

Every time a prospective consumer visits your website, comments, likes, or shares your social media posts, visits your store, or comments on your blog, they form an opinion about you, whether big or small. It is important to create content, not for yourself or your brand but rather for your customers and prospects, as they are the consumers of such content. When you have your customers in mind when creating content, they will relate with your brand and thus attract more interactions to your brand.


Submit a Comment

Your email address will not be published.

Is Your Business Being Found Online?

Laptop Metrics Colorado

Free Digital Marketing Report ($150 Value)

marketing module lineWant to know how your business stacks up against the competition?

Read more articles about Branding.

Why Your Business Should Hire a Digital Marketing Agency

A digital marketing agency handles promotional and marketing campaigns that help a business attract more customers. Why should your business hire one? What benefits can you get from an external marketing team? In this article, we’ll talk about digital marketing...

Digitally Transforming Your Business Communications to Support Marketing and Growth

Digital transformation is reshaping the way we do business in many different ways. From the way we generate leads and approach the art and science of sales, to the way we communicate internally and externally, there is no denying that digital technologies beg the need...

Internet Marketing: What Is It & How It Can Build Your Brand

  The official birth date of the internet is widely considered to be January 1, 1983. Since then, we have grown accustomed to the web and its capabilities, spending more and more time in front of our computer screens. According to DataReportal’s Digital 2022...

Facebook Competitors: Do They Have a Chance?

It’s a death by a thousand cuts that Facebook faces, both now and in the future of social media experiences. That’s not to say that Facebook (now termed, Meta) is going to go away, just that it’s no longer the big bully on the block. There are scores of social media...

What Is Trust Flow SEO?

First, let’s see what trust flow means for websites – Trust flow is a measure of the quality and trustworthiness of a website, based on the number and quality of inbound links to the site.     A high trust flow indicates that the site is trusted by many...

What Do “Business Development Skills” Mean In a Resume?

Every business needs development, and we can see the development of a business in its marketing.     Marketing is not just about selling or advertising, it's about developing your business by creating relationships with your customers. It's about...

How Much Cornerstone Content Should You Have?

Cornerstone content is the foundation of your website or blog. It's the most important and comprehensive material that you have to offer, and it's what you build everything else around - including your social media strategy.     Cornerstone content is...

5 Things to Consider Before Buying Stocks

  Building a successful business is one of the best ways to achieve financial freedom. Nonetheless, this does not mean that you should stop exploring other opportunities to boost your income. The options abound, and one that you might want to consider is...

Read more articles about business.

5 Things to Consider Before Buying Stocks

5 Things to Consider Before Buying Stocks

  Building a successful business is one of the best ways to achieve financial freedom. Nonetheless, this does not mean that you should stop exploring other opportunities to boost your income. The options abound, and one that you might want to consider is...

15 Websites with Free Stock Images for Commercial Use

15 Websites with Free Stock Images for Commercial Use

Photography is an essential part of any design and finding the right commercial-use photos for free can be a challenge. Sure, you could find the standard stock photos of a person sitting in front of a computer or business professionals smiling in a conference room,...

How TikTok Is Changing The Way Businesses Advertise

How TikTok Is Changing The Way Businesses Advertise

  From old-fashioned word-of-mouth advertising, social networks have improved how businesses publicize their brands. There is a new world of digital marketing on Instagram, Facebook, YouTube, TikTok, etc. According to research, TikTok records over I 000,000,000+...

Understanding of Linux device driver development

Understanding of Linux device driver development

The creation of Linux device drivers is a highly demanded service provided by numerous IT companies. What is Linux? What are the functions of drivers in Linux-based solutions? How to develop these drivers? Find the answers in our article.     About Linux...

Share This