How to Boost Your Dental Practice’s Popularity Locally

September 4, 2023

In the highly competitive world of healthcare, dental practices often find themselves struggling to stand out. As a result, they fail to attract a steady stream of patients


However, the US has a growing need for dental healthcare. Byte reports that over 90 percent of US adults have cavities in their permanent teeth. On top of that, another 25 percent of US adults have untreated dental decay.




Thus, if you’re running a dental practice, know that you’ll always have patients to cater to. However, if you’re failing to attract clients, it’s probably because you’re not popular with the right crowd, which is the locals in your area.


Local popularity is crucial for the success of any dental practice. It not only brings in new patients but also fosters a sense of trust and credibility within the community. If you’re looking to boost your dental practice’s popularity locally, here are a few effective strategies to consider:


Use Local SEO Strategies


Did you know that there are dedicated dental SEO services that can help you ensure better local search engine optimization? Such local SEO services help you improve your local search engine rankings. That means you’ll appear more in people’s local searches. These local dental SEO strategies are perfect for attracting new patients to your dental practice.


However, according to Harris & Ward, optimizing your online presence for local searches can often become difficult. That’s because you’ll face a lot of competition. Here, trying to rank for generic keywords like “best dental practice near me” won’t suffice, since other practices will do the same.


Instead, you need to work on other optimization areas, like technical SEO, to increase your online visibility. For that, it’s ideal that you consult those dedicated dental SEO service providers. They know all the tricks that can help you gain local popularity and beat your competition when it comes to enjoying more online visibility.


Post Engaging Content on Social Media


If you want to engage with potential local clients, you must make the most of various social media platforms. Facebook, Instagram, and TikTok will work really well for running a dental clinic page. At the same time, you can also use LinkedIn.


Post various dental health and hygiene-related content on these pages. For instance, you can share blogs on how to take better care of one’s dental health. You can also share tips on how to deal with dental pain at home or maybe how to care for braces. Diversify your content but don’t stray too far away from topics related to dental or mouth health.


At times, you can also run paid ad campaigns for your dental practice. According to Statista, 2022 alone saw global social media ad spending to be somewhere around $230 billion. You can set up ad campaigns that specifically target your local geographical location. Maybe you can also run special promotional campaigns for the locals through social media.


Collaborate with Local Businesses


Collaborating with other local businesses can be a win-win situation for everyone involved. Partnering with nearby pharmacies, health stores, or fitness centers to cross-promote services can help you reach a wider audience.


For instance, you could offer exclusive discounts to their customers in exchange for them promoting your dental practice. Additionally, you could invite local schools or community centers for oral health workshops, reinforcing your practice’s commitment to community welfare.


Guarantee Exceptional Patient Experience


A positive patient experience is a surefire way to gain popularity locally through word-of-mouth recommendations. Train your staff to provide excellent customer service and create a welcoming, comfortable environment in your practice.


Personalized care and empathy go a long way in building lasting relationships with patients. Implementing modern technologies, such as appointment reminders via text or email, can also enhance the patient experience and demonstrate your practice’s commitment to convenience.


Showcase Your Staff


According to the American Dental Association, the US has 60.77 dentists per 100,000 of the population. Some of your staff members also belong to this statistic. However, what exactly makes them special and why should locals come to your clinic to see these professionals?


People won’t visit you unless you give them a few reasons to do so. One of those reasons is your experienced and expert line of dental healthcare professionals. That’s why you must showcase your staff, ideally through your practice website.


Talk about their experience, education, what they specialize in, how they approach treatments, and so on. Showcasing them in such a manner gives your staff a more humane appeal. Locals, as well as the generic client base, can connect with them better. This, in turn, will encourage them to choose your practice for their dental treatment.


Work on Community Engagement


Engaging with your local community on a personal level can have a profound impact on your practice’s popularity. Consider sponsoring local events, sports teams, or charity initiatives. This not only supports community causes but also gets your practice’s name out there in a positive context.


Host free dental check-up camps or provide oral health talks at local schools. These can further establish your practice as a valuable contributor to the community’s well-being.




If you’re running a dental practice, by now, you can tell that there’s no alternative to gaining local popularity if you want to succeed. Thus, no matter how old or new your practice is, it’s always a good idea to work on building your rapport with the locals. To do so, you can follow the suggestions discussed above and watch as your client appointments list grows bigger and bigger.



Submit a Comment

Your email address will not be published. Required fields are marked *

Is Your Business Being Found Online?

Laptop Metrics Colorado

Free Digital Marketing Report ($150 Value)

marketing module lineWant to know how your business stacks up against the competition?

Read more articles about SEO.

8 Effective Marketing Techniques That All Non-Profits (However Small) Can Use

Regardless of size, every non-profit can benefit from employing effective marketing techniques, and indeed this is a must if you want to bolster your fundraising efforts and support your cause more successfully.     With that in mind, here are some top...

How to Boost Employee Engagement in Your Company: A Guide

Employee engagement is more than just a buzzword in the corporate world. It's a vital factor that directly influences a company's success and productivity. Engaged employees are not only happier and more satisfied in their roles, but they also contribute significantly...

How to Improve Your Business’s Image

In life, image may not be everything, but in business, it is one of the key cornerstones that will play a huge part in your company's overall success. Your business will suffer if you have a bad company image, either because you are dealing with negative press or...

The Strength of Immutable Backup in Data Protection

In today's highly competitive business world, data offers companies a life line. It underpins their operations, drives decisions, fuels innovation. It also lays the groundwork for businesses to build solid strategies, understand their customers and track what’s going...

3 Potential Website Design Flaws Law Firms Should Avoid

The legal industry has been among the slow adopters of digital technologies, but the pandemic emerged as a tech disruptor. Like all other businesses, law firms were forced to adopt remote work and virtual consultations. Tech transformation is essential to stay on top...

How to Implement a Conversion-Focused SEO Strategy

Search engine optimization entails optimizing websites to rank on top of search engine results and attract traffic. Without having a website visible on the top of search pages, you hardly have a chance to score visibility, traffic, and leads. Imagine beating thousands...

Small Business Web Wizardry: How to Make Your Site a Marketing Marvel

When it comes to marketing, small businesses usually turn to social media. However, with the right strategies in place, these businesses can turn their website into a marketing marvel as well.      According to Small Business Trends, spending between 7 and...

5 Content Writing Tips to Promote Your Medical Spa on LinkedIn

In the ever-evolving world of digital marketing, LinkedIn has emerged as a powerhouse for professionals across various industries. For medical spas seeking to promote their services, LinkedIn offers a unique platform to connect with potential clients and industry...

Read more articles about business.

How to Improve Your Business’s Image

How to Improve Your Business’s Image

In life, image may not be everything, but in business, it is one of the key cornerstones that will play a huge part in your company's overall success. Your business will suffer if you have a bad company image, either because you are dealing with negative press or...

Beauty and Business: The Secrets to a Successful Salon Venture

Beauty and Business: The Secrets to a Successful Salon Venture

Beauty is big business, and salons are at the forefront of the industry. However, owning and operating a successful salon takes more than just knowing how to cut and style hair. You need to have a keen mind for business to be truly successful.   From marketing...

15 Ways to Increase the Profitability of Your Trucking Business

15 Ways to Increase the Profitability of Your Trucking Business

The trucking business is very profitable. But initially, you might face some challenges to increase profitability as it is a competitive market. However, there are certain steps you can take to increase your profitability.   But before that, you need to...

The Benefits Of A Dedicated Business Bank Account: Why It Matters

The Benefits Of A Dedicated Business Bank Account: Why It Matters

Venturing into the entrepreneurial treasure hunt? You're juggling a lot, from crafting the golden product to netting valuable clients. But here's the golden goblet of success: a rock-solid financial fortress. And the jewel in the crown? Keeping your personal treasure...

Top Tips On Rolling Out An Employee Engagement Survey

Top Tips On Rolling Out An Employee Engagement Survey

It is safe to say that for the majority of businesses, when you have a great team working for you, you will want to keep them happy. That way, you have a better chance of retaining them and keeping that hard work ethic and positivity in the workplace, where you, your...

Share This