In the highly competitive world of healthcare, dental practices often find themselves struggling to stand out. As a result, they fail to attract a steady stream of patients
However, the US has a growing need for dental healthcare. Byte reports that over 90 percent of US adults have cavities in their permanent teeth. On top of that, another 25 percent of US adults have untreated dental decay.
Thus, if you’re running a dental practice, know that you’ll always have patients to cater to. However, if you’re failing to attract clients, it’s probably because you’re not popular with the right crowd, which is the locals in your area.
Local popularity is crucial for the success of any dental practice. It not only brings in new patients but also fosters a sense of trust and credibility within the community. If you’re looking to boost your dental practice’s popularity locally, here are a few effective strategies to consider:
Use Local SEO Strategies
Did you know that there are dedicated dental SEO services that can help you ensure better local search engine optimization? Such local SEO services help you improve your local search engine rankings. That means you’ll appear more in people’s local searches. These local dental SEO strategies are perfect for attracting new patients to your dental practice.
However, according to Harris & Ward, optimizing your online presence for local searches can often become difficult. That’s because you’ll face a lot of competition. Here, trying to rank for generic keywords like “best dental practice near me” won’t suffice, since other practices will do the same.
Instead, you need to work on other optimization areas, like technical SEO, to increase your online visibility. For that, it’s ideal that you consult those dedicated dental SEO service providers. They know all the tricks that can help you gain local popularity and beat your competition when it comes to enjoying more online visibility.
Post Engaging Content on Social Media
If you want to engage with potential local clients, you must make the most of various social media platforms. Facebook, Instagram, and TikTok will work really well for running a dental clinic page. At the same time, you can also use LinkedIn.
Post various dental health and hygiene-related content on these pages. For instance, you can share blogs on how to take better care of one’s dental health. You can also share tips on how to deal with dental pain at home or maybe how to care for braces. Diversify your content but don’t stray too far away from topics related to dental or mouth health.
At times, you can also run paid ad campaigns for your dental practice. According to Statista, 2022 alone saw global social media ad spending to be somewhere around $230 billion. You can set up ad campaigns that specifically target your local geographical location. Maybe you can also run special promotional campaigns for the locals through social media.
Collaborate with Local Businesses
Collaborating with other local businesses can be a win-win situation for everyone involved. Partnering with nearby pharmacies, health stores, or fitness centers to cross-promote services can help you reach a wider audience.
For instance, you could offer exclusive discounts to their customers in exchange for them promoting your dental practice. Additionally, you could invite local schools or community centers for oral health workshops, reinforcing your practice’s commitment to community welfare.
Guarantee Exceptional Patient Experience
A positive patient experience is a surefire way to gain popularity locally through word-of-mouth recommendations. Train your staff to provide excellent customer service and create a welcoming, comfortable environment in your practice.
Personalized care and empathy go a long way in building lasting relationships with patients. Implementing modern technologies, such as appointment reminders via text or email, can also enhance the patient experience and demonstrate your practice’s commitment to convenience.
Showcase Your Staff
According to the American Dental Association, the US has 60.77 dentists per 100,000 of the population. Some of your staff members also belong to this statistic. However, what exactly makes them special and why should locals come to your clinic to see these professionals?
People won’t visit you unless you give them a few reasons to do so. One of those reasons is your experienced and expert line of dental healthcare professionals. That’s why you must showcase your staff, ideally through your practice website.
Talk about their experience, education, what they specialize in, how they approach treatments, and so on. Showcasing them in such a manner gives your staff a more humane appeal. Locals, as well as the generic client base, can connect with them better. This, in turn, will encourage them to choose your practice for their dental treatment.
Work on Community Engagement
Engaging with your local community on a personal level can have a profound impact on your practice’s popularity. Consider sponsoring local events, sports teams, or charity initiatives. This not only supports community causes but also gets your practice’s name out there in a positive context.
Host free dental check-up camps or provide oral health talks at local schools. These can further establish your practice as a valuable contributor to the community’s well-being.
If you’re running a dental practice, by now, you can tell that there’s no alternative to gaining local popularity if you want to succeed. Thus, no matter how old or new your practice is, it’s always a good idea to work on building your rapport with the locals. To do so, you can follow the suggestions discussed above and watch as your client appointments list grows bigger and bigger.