As a business, have you just started using Instagram to market to your target audience, but don’t really know what you are doing? Are you having trouble with your Instagram marketing and want to know how you can boost it a bit?
Social media has upended the marketing industry to a point where businesses no longer rely on traditional marketing and some of them have taken it to a point where they only market online or on social media. Instagram, of all the social media platforms, happens to get the biggest and the most popular with over a billion active monthly users and counting.
Instagram is no longer just used by individuals to show pictures to their friends and families, but businesses have actually started taking over the platform and it has become an incredible marketing strategy because of how efficient and convenient it is, as well as the many growth services like Growthsilo being used for Instagram growth. There are several ways in which you could boost your marketing on Instagram, and here are a few.
Use a content calendar
When marketing on Instagram, it can be tricky to keep up to date with everything and to remember what you should be posting when. Marketing on Instagram is a bit different from traditional marketing in that you need to be posting as often and consistently as possible to reach the right audience at the right time when they are most active on the platform.
Preplanning your content and organizing with a content schedule or content calendar is by far one of the best ways to keep track of what you have posted, what you need to post, and when you should be posting what. This is a tactic that most businesses, brands, and other big accounts on the platform do as a way to encourage and almost manifest success. Instagram marketing is not easy and the way to success is by putting in the hard work and effort. This hard work can be made simpler by having some form of a content calendar to keep everything in place.
Use unique hashtags
Hashtags are one tool that businesses need to use, but often don’t know how to use to their full advantage. Oftentimes businesses and brands will try to make use of the most popular hashtags in order to extend their reach to as many people as possible, but this won’t help unless this audience falls part of your niche.
Using hashtags is all about relevancy, and the more relevant your hashtags are to your content the better. As a business, something you should also be doing is creating hashtags that are unique to your brand. This is a great way to keep track of data and analytics, but also to encourage people to engage with your account. There are so many benefits to doing this and it doesn’t even cost a cent to do.
Interact with your followers
Something that a lot of businesses tend to overlook is engagement. Receiving engagement is by far one of the best ways to measure the success of your account. However, it is nearly impossible to receive engagement if you are not reaching an audience. This is why you should be engaging too.
A lot of businesses might think it is unprofessional to engage with customers and followers on a platform like this but it can be incredibly beneficial to a business in that it gives you almost immediate feedback, and is also a great method of customer service that customers will no doubt be happy with.
Use Instagram Reels
Instagram is a platform that has been around for a very long time, and in order to keep their users interested, they have had to keep up with the trends and times, and continually introduce new features that will keep people coming back for more.
One of the newest features that Instagram has employed is Reels, which is very similar to that of the ever-popular TikTok. Reels is a short-form video-sharing feature where you can see short videos posted by not only those you follow but also others you might be interested in following. As a business, this is a great way for more new people to discover your content.