How to Boost your Marketing with Instagram

August 6, 2021

 

As a business, have you just started using Instagram to market to your target audience, but don’t really know what you are doing? Are you having trouble with your Instagram marketing and want to know how you can boost it a bit?

Social media has upended the marketing industry to a point where businesses no longer rely on traditional marketing and some of them have taken it to a point where they only market online or on social media. Instagram, of all the social media platforms, happens to get the biggest and the most popular with over a billion active monthly users and counting.

Instagram is no longer just used by individuals to show pictures to their friends and families, but businesses have actually started taking over the platform and it has become an incredible marketing strategy because of how efficient and convenient it is, as well as the many growth services like Growthsilo being used for Instagram growth. There are several ways in which you could boost your marketing on Instagram, and here are a few.

 

Use a content calendar

 

When marketing on Instagram, it can be tricky to keep up to date with everything and to remember what you should be posting when. Marketing on Instagram is a bit different from traditional marketing in that you need to be posting as often and consistently as possible to reach the right audience at the right time when they are most active on the platform.

Preplanning your content and organizing with a content schedule or content calendar is by far one of the best ways to keep track of what you have posted, what you need to post, and when you should be posting what. This is a tactic that most businesses, brands, and other big accounts on the platform do as a way to encourage and almost manifest success. Instagram marketing is not easy and the way to success is by putting in the hard work and effort. This hard work can be made simpler by having some form of a content calendar to keep everything in place.

 

Use unique hashtags

 

Hashtags are one tool that businesses need to use, but often don’t know how to use to their full advantage. Oftentimes businesses and brands will try to make use of the most popular hashtags in order to extend their reach to as many people as possible, but this won’t help unless this audience falls part of your niche.

Using hashtags is all about relevancy, and the more relevant your hashtags are to your content the better. As a business, something you should also be doing is creating hashtags that are unique to your brand. This is a great way to keep track of data and analytics, but also to encourage people to engage with your account. There are so many benefits to doing this and it doesn’t even cost a cent to do.

 

Interact with your followers

 

Something that a lot of businesses tend to overlook is engagement. Receiving engagement is by far one of the best ways to measure the success of your account. However, it is nearly impossible to receive engagement if you are not reaching an audience. This is why you should be engaging too.

A lot of businesses might think it is unprofessional to engage with customers and followers on a platform like this but it can be incredibly beneficial to a business in that it gives you almost immediate feedback, and is also a great method of customer service that customers will no doubt be happy with.

 

Use Instagram Reels

 

 

Instagram is a platform that has been around for a very long time, and in order to keep their users interested, they have had to keep up with the trends and times, and continually introduce new features that will keep people coming back for more.

One of the newest features that Instagram has employed is Reels, which is very similar to that of the ever-popular TikTok. Reels is a short-form video-sharing feature where you can see short videos posted by not only those you follow but also others you might be interested in following. As a business, this is a great way for more new people to discover your content.

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Is Your Business Being Found Online?

Laptop Metrics Colorado

Free Digital Marketing Report ($150 Value)

marketing module lineWant to know how your business stacks up against the competition?

Read more articles about Marketing Strategy.

Do You Know The Upsides of Using SVG Vector Images?

Yes, SVG is one of the best picture formats that can be used to display graphics on websites. Gone are the days when blurred images were a cause of the non-catchy look of the websites.     SVGs will make this issue dead and it is one of the best ways to make...

Why Security Matters for Your Business: Protecting Your Assets and Reputation

Security is a critical aspect of any business, regardless of its size or industry. With the increasing reliance on technology and the internet, businesses face a growing number of security threats that can have a significant impact on their operations and reputation....

Why WordPress Reigns Supreme in Web Development

While there is a massive list of website builders and web development tools, WordPress has become one of the most popular options for beginners and professionals. With WordPress holding an impressive 62% market share among content management systems, it is the obvious...

The Top Advantages of the PDF File Format

The Portable Document Format or PDF file format is used to display the documents in electronic form and it is essential for saving documents. These PDF file formats are independent of the operating system, hardware, or software you are going to use to view these...

Demystifying Charts: A Beginner’s Guide To Understanding the Basics

In our technologically driven era, the use of charts and graphical representations has become an integral part of data conveyance. We encounter them in our day-to-day activities, from financial reports at our workplaces to trending topics on social media. But how much...

How to Revamp Your Content Strategy to Keep Pace With the AI Trend 

Artificial Intelligence has emerged as a game-changer in the digital marketing landscape. When tools like ChatGPT and Google Bard first hit the market in 2022, content creation seemed to become a breeze. Writers apparently were on the brink of becoming redundant....

Eco-Friendly Initiatives: How Businesses Can Lead the Way to a Greener Future

As climate change accelerates and natural resources become scarcer, businesses are at the forefront of a pivotal movement toward a greener, more sustainable future. This shift is primarily driven by regulatory mandates and an increasingly eco-conscious consumer base...

8 Effective Marketing Techniques That All Non-Profits (However Small) Can Use

Regardless of size, every non-profit can benefit from employing effective marketing techniques, and indeed this is a must if you want to bolster your fundraising efforts and support your cause more successfully.     With that in mind, here are some top...

Read more articles about business.

The Top Advantages of the PDF File Format

The Top Advantages of the PDF File Format

The Portable Document Format or PDF file format is used to display the documents in electronic form and it is essential for saving documents. These PDF file formats are independent of the operating system, hardware, or software you are going to use to view these...

How to Improve Your Business’s Image

How to Improve Your Business’s Image

In life, image may not be everything, but in business, it is one of the key cornerstones that will play a huge part in your company's overall success. Your business will suffer if you have a bad company image, either because you are dealing with negative press or...

Beauty and Business: The Secrets to a Successful Salon Venture

Beauty and Business: The Secrets to a Successful Salon Venture

Beauty is big business, and salons are at the forefront of the industry. However, owning and operating a successful salon takes more than just knowing how to cut and style hair. You need to have a keen mind for business to be truly successful.   From marketing...

15 Ways to Increase the Profitability of Your Trucking Business

15 Ways to Increase the Profitability of Your Trucking Business

The trucking business is very profitable. But initially, you might face some challenges to increase profitability as it is a competitive market. However, there are certain steps you can take to increase your profitability.   But before that, you need to...

Share This