Improving your website’s search engine optimization or SEO score is something that you should always be keeping track of to get more traffic headed your way. Here are some ways to boost your SEO score that you should include in your SEO strategy if you haven’t yet.
Conduct SEO audit
It would help if you punctuated the beginning of your website SEO improvement strategy with a decent and thorough SEO audit.
If you don’t know what it is. An SEO audit goes through the entirety of your website’s SEO performance. It would help if you had a good understanding of SEO to understand whether the results show you a point of improvement or a need to repair your SEO efforts.
An SEO audit allows you to assess website SEO factors such as the following:
- keyword usage
- meta tags
- URL structure
- site speed
- overall user experience (UX)
Instead of moving forward with a haphazard SEO strategy, you can take targeted actions that optimize these elements and boost your website’s visibility on search engines.
Moreover, an SEO audit should uncover technical issues which are a part of search engines’ ranking factor that you need to be conscious of.
You may need to use some marketing technology or software and technical SEO knowledge to conduct the most accurate SEO audit.
Improve your website’s load speed
According to Sytian Productions web developer Philippines, your website’s loading speed is a crucial matter when it comes to web development and SEO. A faster loading website can make or break user experience, slow loading can increase your bounce rates and exits.
A slow-loading website frustrates visitors, a familiar phenomenon to you as someone who uses the Internet. After all, when you encounter a slow-loading website, sometimes, you leave the site before the website even gets the chance to load.
Here are a few tasks you can do to achieve a speedier loading website:
- Compress images
- Enable browser caching to store temporary versions of web pages on a visitor’s device
- Minimize the use of external scripts and plugins that may add unnecessary code and increase loading time
- Review and remove unused or outdated scripts to streamline your website’s performance.
- Use a content delivery network (CDN) to distribute your website’s content across multiple servers worldwide
Knowledge of tech SEO, as mentioned earlier, will be advantageous to you at this stage since there is code involved in improving website loading speed.
Improve your website’s design and layout
You might believe that how your website looks is the least of your worries regarding SEO, but it indeed does.
When your website is visually appealing, it attracts and engages visitors, and they will be more comfortable staying for a long time on your website. Since you have a much lower bounce rate from it, search engines see that as a green flag.
Also, search engines prioritize websites that are easy to navigate, with clear site structures and intuitive menus. Again, that’s because your users don’t leave out of frustration because of how difficult it is to navigate your website.
Optimize your website content
When you create content on your website, applying on-page SEO tactics to them is a no-brainer. Any digital marketer will tell you that.
If you do need a refresher on SEO practices that directly apply to your website content, then here are a few of these tasks you need to do:
- Focus on user intent.
- Optimize meta tags and descriptions
- Keyword research
- Better internal linking and accurate external linking
- Adding alt text and caption to images
These changes are the foundational tasks you should already do for your SEO content.
Add keywords in strategic places
Keywords are the phrases or words your potential website user or visitor is typing on search engines to find your site. If you want the right kind of people to see your site, add the keywords they will most likely be typing in.
Aside from your blog content, you should also add your keyword in more strategic places. For example, the right keyword in your web pages, like the Contact Us page, can be a game changer and make you more discoverable than before.
Set up proper URL structures
Another tech SEO task that helps with your website’s SEO score would be your URL structures.
Please pay attention to your URL, as you want it to be clean and direct to the point. If there is an excess of query strings on your URL, then it makes your URL look messy. Aside from that, it can make your URL suspicious to potential web visitors. Therefore, dictate a proper URL every time you create a new webpage.
Improve user experience
We’ve mentioned UX multiple times, and for a good reason.
If your web users aren’t having a good time, why would they stay on your site? And if users aren’t staying on your site, why would search engines recommend your website to other users? That’s the reason why you should improve your UX to improve your SEO score at the same time.
Optimize your images
You can improve the images in your website content in multiple ways. Here are some examples of how you can optimize them:
- Adding alt text and description for accessibility
- Adding meta title and description of the image
- Compressing the images
- Changing the image file type
These are the steps you need to take if you’re adding new images to your website content. However, make sure you also look for pictures you have already published that don’t have alt text and then add them afterward.
Build quality backlinks
You can’t understate the significance of backlinks to your website’s SEO.
Search engines use those to reference your website’s contents and establish you as an authority on particular topics. Think of them as votes of confidence from other websites to search engines stating that you’ve shown them truthful and unique information in your niche.
However, not all backlinks are equal. So, what exactly makes a backlink high-quality?
The relevance of the linking site is essential.
Backlinks from websites within your industry or niche hold more value as they establish contextual relevance. Search engines view these links as more credible and relevant to users’ interests.
The authority and credibility of the linking site is also a factor.
Backlinks from reputable and authoritative websites carry more weight in boosting your website’s SEO score. Websites with high domain authority are considered trustworthy sources of information.
The anchor text used in the backlink is also something to pay attention to. It should be descriptive and relevant to the content it is linking to on your website. This quality helps search engines understand the context and relevance of the link.
These SEO practices will improve your website’s SEO to create a positive user experience for visitors. Therefore, the next time you plan to improve your SEO strategy, ensure you’ve included these practices.