How to Set Up an SMS Broadcast Campaign? Things You Should Know About

March 3, 2022


Sending an SMS broadcast campaign is a great way to reach out to your customers or constituents. But before you launch your campaign, there are a few things you should know. Here are five tips to help you get started.


1. Make sure you have the right tools

To send an SMS broadcast campaign, you’ll need a tool that can send mass texts. There are a number of these tools available, both free and paid. Some platforms offer basic functionality, while others are more advanced and offer a wide range of features. Do your research to find the one that best suits your needs. You’ll need to use text broadcasting software when you’re setting up an SMS blast campaign. This will allow you to send out your messages to a large number of people at once. There are many different software options available, so select the one that best fits your business operations.


2. Plan your campaign carefully

Before you start sending out messages, take some time to plan out your campaign. Decide on the goals you want to achieve and the message you want to send. This will help ensure that your campaign is effective and delivers the results you’re looking for. Also, before you can start sending out messages, you’ll need to create a list of contacts. This can be done manually or through an automated system. If you have a large number of contacts, it may be helpful to use an automated system. This will help ensure that all of your contacts are included in the campaign. Once you have your list of contacts, you’ll need to create message templates. This will ensure that your messages are formatted correctly and are easy to send. You can create different templates for different types of messages, such as invitations, announcements, or surveys. The average SMS message is around 160 characters, so be sure to keep your messages brief and to the point.


3. Target your audience carefully

When sending out an SMS broadcast campaign, it’s important to target your audience carefully. Make sure you have a good understanding of who your customers or constituents are and what kinds of messages will resonate with them. The last thing you want is for people to unsubscribe from your messages because they’re getting bombarded with irrelevant information. Make sure to plan your content carefully, and only send out messages that are relevant and interesting to your audience. Also, another thing to keep in mind is to target your SMS broadcasts to the right people; otherwise, you’ll just be wasting everyone’s time. Segmenting your audience by interests or demographics is a great way to ensure that the messages you send are relevant to them. Also, keep in mind that timing is everything.

Timing is everything when it comes to marketing, and that’s especially true when it comes to SMS blasts. You want to make sure that you are sending your messages at a time when your customers are most likely to see them.

For example, if you are promoting a sale, send the blast on Thursday or Friday evening so that people have time to shop over the weekend. If you are trying to increase attendance at an event, send the blast a few days before the event.


4. Test your messages before sending

It’s always a good idea to test your messages before sending them out to a large audience. This will help ensure that they’re error-free and effective. This will also help ensure that they are formatted correctly and that they are readable on all devices. You can use a small group of contacts for testing or use an online service like Litmus. Once you’ve tested your messages and are confident that they are ready to go, you can start sending them out to your contacts. Be sure to keep an eye on your response rates and make changes as needed.

Another important thing to keep in mind before you send an SMS blast is to make sure that you have permission from your customers to send them messages. This means that you need to have an opt-in form on your website and that you are following all of the necessary regulations when it comes to sending marketing messages. Sending unsolicited messages is not only annoying for customers, but it can also lead to fines from the FCC. So be sure to get consent before you start blasting out messages.


5. Keep track of your results

Keeping track of your SMS broadcast campaign’s results is essential for determining whether or not the campaign is successful. Make sure to track things like open rates, click-through rates, and unsubscribe rates. This will help you determine whether or not your campaign was successful and what changes you might need to make for future campaigns. You should also set a goal for your campaign and track whether or not you reach it.



An SMS blast is a great way to reach out to your customers and promote your business, but only if you do it correctly. Make sure that you follow these tips when setting up your campaign so that you can be sure to achieve the results you want.


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