Marketing is a very broad spectrum with lots of tools and methods to gain the attention of target consumers. However, the one that stands out is those who are not afraid to do the unconventional and, at times, risks it all to attract more consumers and earn consumers’ trust. But how on earth can you dot that? Here are some unique ways on how to get noticed and fill those empty carts on your website.
6 Quirky Ways to Raise Your Brand’s Awareness
Every person in business knows that to gain money, you have to spend money. Supporting advocacies and charities that have relevance to your brand would be a wise decision. For instance, you own a graphics company. You can volunteer to design the commercial fleet graphics for the US Food Banks delivery vehicles in your state or county. You can, of course, add a logo of your company to increase your company’s visibility. Doing volunteer work to give food to the needy with your company banner tagging along is also a good idea. You need not spend too much money. Just enough to make people get acquainted with your brand and what you can do for them.
2. Host Events
It does not matter how small the event is. What’s important is you got to show your team and your company to your audience. If you are a local company, hosting community events is perfect for you. When the company is in the healthcare business, you can rally some doctors and specialists to join a free one-day consultation for anyone who wants to check in with the doctor but does not have the money to do so.
Another fun event would be hosting a toy drive, and a children’s event during Christmas when you’re company cares about children and their welfare. Or, if your customers have a knack for the arts, host a mural painting event or sponsor a play at your local theatre. Small things can go a long way when you know how your consumers think and what they like.
3. Contests Always Attract Attention
Contests that have costly prizes or even grants often attract great attention, especially when advertised online on social media. An art contest will always be the right place to discover talents if you are an arts business and have an art gallery. You can showcase your winner’s work there and make a lot of buzz around it. You can even give grants to these talented young artists.
4. Position Your Company to Be an Expert in Your Industry
You can let your most knowledgeable employees host an information campaign drive about social media literacy, its dos and don’ts, or let your employees attend conferences that will boost theirs and your company’s expertise. If your company values sustainability in the industry and sustainable methods, you can choose one or two employees to visit and attend the World Expo. Another way is to write articles and posts about your industry. Innovative articles gain trust and confidence from consumers and other businesses that might have connections to what you do.
5. Mobile Presence is a Must
With the birth of digital marketing, your company also has to share that light with other businesses. Be visible on the world wide web, especially on Twitter, Facebook, Instagram, and other huge social media websites. Creating a website for your company is a must. Whether the aim of that website is to create more sales, support for your existing and new consumers, or just inform people about your services, you need to have an online presence. People should know you, understand what you can do for them, and how to reach you. That’s the essence of having a website.
6. Offer Benefits and Treat Your People Right
If you’re into E-commerce, you can give vouchers for every purchase your customer does. This will encourage them to buy more goods from you and even tell their friends and family about it. Another way of branding is to do it through your own employees. By giving them all the things they need and more, they will be able to share this with every person they know. If you’re into the mass production of a product, you can let your own people have a tour of the factory so that they know that what they do matter. It would even help them be better employees, which is a win-win for you and them.
There are still many ways in which you can help your company into the limelight. You just have to be creative, and more importantly, you have to truly believe in your product or service and what it can do to better people’s lives. Then you can intuitively think of ways to introduce yourself to your people.