6 Quirky Ways to Increase Your Company’s Visibility

January 17, 2021

Marketing is a very broad spectrum with lots of tools and methods to gain the attention of target consumers. However, the one that stands out is those who are not afraid to do the unconventional and, at times, risks it all to attract more consumers and earn consumers’ trust. But how on earth can you dot that? Here are some unique ways on how to get noticed and fill those empty carts on your website.

think outside the box

 

 6 Quirky Ways to Raise Your Brand’s Awareness

1.    Philanthropy

Every person in business knows that to gain money, you have to spend money. Supporting advocacies and charities that have relevance to your brand would be a wise decision. For instance, you own a graphics company. You can volunteer to design the commercial fleet graphics for the US Food Banks delivery vehicles in your state or county. You can, of course, add a logo of your company to increase your company’s visibility. Doing volunteer work to give food to the needy with your company banner tagging along is also a good idea. You need not spend too much money. Just enough to make people get acquainted with your brand and what you can do for them.

 

2.    Host Events

It does not matter how small the event is. What’s important is you got to show your team and your company to your audience. If you are a local company, hosting community events is perfect for you. When the company is in the healthcare business, you can rally some doctors and specialists to join a free one-day consultation for anyone who wants to check in with the doctor but does not have the money to do so.

Another fun event would be hosting a toy drive, and a children’s event during Christmas when you’re company cares about children and their welfare. Or, if your customers have a knack for the arts, host a mural painting event or sponsor a play at your local theatre. Small things can go a long way when you know how your consumers think and what they like.

 

3.    Contests Always Attract Attention

Contests that have costly prizes or even grants often attract great attention, especially when advertised online on social media. An art contest will always be the right place to discover talents if you are an arts business and have an art gallery. You can showcase your winner’s work there and make a lot of buzz around it. You can even give grants to these talented young artists.

 

4.    Position Your Company to Be an Expert in Your Industry

You can let your most knowledgeable employees host an information campaign drive about social media literacy, its dos and don’ts, or let your employees attend conferences that will boost theirs and your company’s expertise. If your company values sustainability in the industry and sustainable methods, you can choose one or two employees to visit and attend the World Expo. Another way is to write articles and posts about your industry. Innovative articles gain trust and confidence from consumers and other businesses that might have connections to what you do.

use social media

 

5.    Mobile Presence is a Must

With the birth of digital marketing, your company also has to share that light with other businesses. Be visible on the world wide web, especially on Twitter, Facebook, Instagram, and other huge social media websites. Creating a website for your company is a must. Whether the aim of that website is to create more sales, support for your existing and new consumers, or just inform people about your services, you need to have an online presence. People should know you, understand what you can do for them, and how to reach you. That’s the essence of having a website.

 

6.    Offer Benefits and Treat Your People Right

If you’re into E-commerce, you can give vouchers for every purchase your customer does. This will encourage them to buy more goods from you and even tell their friends and family about it. Another way of branding is to do it through your own employees. By giving them all the things they need and more, they will be able to share this with every person they know. If you’re into the mass production of a product, you can let your own people have a tour of the factory so that they know that what they do matter. It would even help them be better employees, which is a win-win for you and them.

There are still many ways in which you can help your company into the limelight. You just have to be creative, and more importantly, you have to truly believe in your product or service and what it can do to better people’s lives. Then you can intuitively think of ways to introduce yourself to your people.

0 Comments

Is Your Business Being Found Online?

Laptop Metrics Colorado

Free Digital Marketing Report ($150 Value)

marketing module lineWant to know how your business stacks up against the competition?

Read more articles about Marketing Strategy.

Why Are NHS Waiting Lists Longer Than Ever?

The NHS is facing its highest waiting lists in history. The barriers to providing treatment have been there for years. And now, with so many reasons combined, like lack of workforce and demand for services growing, they have intensified recently.     ...

How Do Digital Marketing Agencies Help SAAS Companies Attract Customers?

Intro   In the evolving realm of Software as a Service (SaaS), attracting and retaining customers is crucial, given the competition in the market that necessitates unique approaches for differentiation and visibility. Digital marketing agencies for SaaS play a...

The Key to Accurate Campaign Tracking: Mastering UTM Naming Conventions

Introduction   No one wants to waste time or budget on a strategy that doesn’t deliver. That is why, in digital marketing, data drives everything. However, without accurate tracking, you’re essentially flying blind, and here’s precisely where UTM parameters come...

Best Jobs with an MBA in Business Analytics

In the modern era, data drives nearly every aspect of life—from how we shop to how businesses operate. Patterns in data help us make better choices, whether it’s adjusting a marketing campaign or forecasting inventory needs. For companies, data doesn’t just provide...

Effective Tips to Help Children Control Social Media Use

In today’s digital age, social media can easily consume a child’s time and attention, impacting their mental health, academic performance, and personal relationships. Teaching kids to regain control over their social media habits is crucial for fostering balance and...

Discover the Benefits of Trade Show & Event Marketing

As we live in the digital era where the majority of our interactions have become virtual, face to face meetings is refreshing and powerful. Trade shows, in their own way, are a great breeding ground for a business to connect with current and potential customers as...

3D Renderings in Real Estate Marketing: New Experiences for Buyers and Sellers

The real challenge is mastering the art of making a property stand out in the competitive real estate market. But with the game-changing edge that 3D renderings provide, you can confidently step ahead of the competition.   It is where real estate rendering...

When Do You Stop Being a Small Business?

There is a lot of advice and help out there for businesses just starting out – small businesses, in other words. However, this term doesn’t just refer to when you’ve only recently begun your entrepreneurial journey; it can still apply after years if you feel like...

Read more articles about business.

Best Jobs with an MBA in Business Analytics

Best Jobs with an MBA in Business Analytics

In the modern era, data drives nearly every aspect of life—from how we shop to how businesses operate. Patterns in data help us make better choices, whether it’s adjusting a marketing campaign or forecasting inventory needs. For companies, data doesn’t just provide...

When Do You Stop Being a Small Business?

When Do You Stop Being a Small Business?

There is a lot of advice and help out there for businesses just starting out – small businesses, in other words. However, this term doesn’t just refer to when you’ve only recently begun your entrepreneurial journey; it can still apply after years if you feel like...

Protect Yourself Against Mis-Sold Car Finance Deals

Protect Yourself Against Mis-Sold Car Finance Deals

In recent years, car finance deals have become increasingly popular, offering many people an affordable way to drive the car they want without facing large upfront costs. While car finance can be a convenient and beneficial option, not all deals are as advantageous as...

Top 6 Test Automation Tools to Accelerate Your Development Cycle

Top 6 Test Automation Tools to Accelerate Your Development Cycle

Ready to speed up your software development and eliminate those pesky delays? Test automation is all that you need! Having the right automation tools can transform how you work. Picture this: quicker testing, fewer bugs, and smoother collaboration with your team....

Share This