Does Influencer Marketing Work for Small Companies?

December 12, 2022


When you think of influencer marketing, you probably think about celebrities endorsing brands and their products. But in reality, influencer marketing is accessible to anyone, whether you run a big or small business or operate locally or on a grander scale.

It’s fair to say that influencer marketing for small businesses is one of the most powerful marketing strategies available. With over 4.26 billion social media users worldwide in 2021, it’s no wonder that influencers are contacted by small and large businesses to promote their products in the hopes they go viral on social media.


What is Influencer Marketing & How Can It Help Your Business?

Influencer marketing refers to working with renowned or well-known social media personalities to promote your business. Before considering influencer marketing, however, it’s a great idea to understand your campaign’s purpose and marketing goals. A strategy to increase followers will look different than if you want to boost engagement and generate leads. Increased traffic and conversions should also be included in your campaign plan. After setting your goals, it’s time to connect with some influencers.

It’s vital to remember that you can use influencers in a marketing campaign without being an enormous corporation. In fact, you can use influencer marketing as a huge boost to your small business. You can build awareness around your brand by letting influencers use their voices to spread the word about your products. Influencer marketing is projected to reach $21.1 billion.

Through their pages, every influencer has cultivated followers with similar interests. An influencer with 10k to 100k followers can help grow your brand and customer base at a reasonable price. By working with different types of influencers, you can access new audiences at only a fraction of the price of traditional marketing banners or ads.


Why Should You Partner With Influencers?

There are many benefits for small businesses to use digital marketing, from building brand awareness to earning more revenue. Whether you have been around for a while or are new in the business, influencers can help introduce your brand locally and nationally while showcasing the benefits of doing business with you.

In addition to helping you stand out, creators can help share your brand story. After all, they are experienced storytellers who can use their skills to highlight your brand and business meaningfully. According to a study, we can retain 70 percent of the information we receive through stories, and only 10 percent from data, so sharing your story could associate various emotions with your company, boosting sales.

Another reason you should partner with influencers is to get a coveted placement on the first page of Google’s search results. There are many factors that can affect your website’s rank. However, influencers can strongly impact some of those factors:

  • Backlinks: If a few high-quality sites link to your website, Google will likely rank it higher because its algorithm sees these links as a form of authority. Partnering with bloggers or influencers might help you gain stronger backlinks and increase web traffic.
  • Reviews: Companies with many positive reviews on Google will likely end up in the Map Pack (the three listings appearing when you search for something locally). Partnering with creators to fuel a review campaign could be an excellent way to get authentic and trustworthy ratings to boost your position.



How Affordable is Influencer Marketing For Small Businesses?

You can afford to participate in influencer marketing as a small business. Influencer marketing can be cost-effective if you know how to do it properly. With an average ROI of $6.50 for every dollar you spend on influencers, it should be a technique in your marketing toolkit.

Beyond that, partnering with influencers can also help you save money in other areas of marketing. You might repurpose their videos or photos in other marketing channels, such as your website, emails, or paid ads.

In conclusion, adding influencers to your digital marketing campaign can be a game-changer for your small business. However, there are many moving parts you should consider, and it might take a lot of effort to get creators to work with you. As such, you should let a marketing agency help you with your next influencer marketing campaign.


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