Explore the Benefits of Using Interactive Content in Your Instagram Marketing Strategy

April 1, 2021

Interactive content is the current boss and the future of online content marketing. We understand that 93 percent of marketers have rated interactive content as a brilliant tool for educating potential customers. Interactive content pieces can go a long way in earning valuable links. Experts firmly believe that interactive content pieces are vital for every business as they have some critical elements that go a long way in boosting your brand. These important elements can help in:

  • Attracting an audience
  • Increasing engagement
  • Boosting traffic to your site
  • Improving conversion rate

Online shoppers are keen to interact with businesses and brands. They are interested in actively engaging with services and products before buying them. Consumers are happy to glimpse through product pictures, watching interactive videos, and enjoying diverse kinds of interactive content just for getting an idea about what it will be like to buy a service or product. According to Huffington Post, Video is a fantastic way of giving your content stratagem, as well as, social media program, a major boost. Businesses can make the most of the storytelling opportunities provided by videos. Let us explore some of the amazing benefits of using interactive content actively in your Instagram marketing strategy.


Great for Attracting & Coaxing Buyers

Interactive content is great for grabbing the attention of your target audience. As per the findings of a study conducted by Demand Metric, interactive content is a super-effective tool for educating buyers online. Generally, interactive content comprises the most actionable information and most relevant data that go a long way in encouraging, motivating, and compelling users to immediately purchase the products. Your CTA buttons, when packed with interactive content, can help in persuading users to come up with fast decisions that prove to be immensely beneficial to your brand or business.


Pretty Effective in Boosting Business Revenues

If you are successful in grabbing the attention of customers, it will help in boosting your sales and generating high revenues consistently for your business. An organization’s success is often measured by considering parameters like the number of clients they manage to attract, for increasing their sales. As per the reports of a study published by Aberdeen, organizations demonstrated a hike in conversion rates by over five times when they focused their attention on content marketing. Hence, it is quite evident that interactive content plays a pivotal role in influencing the minds of purchasers. In this context, you should understand that you are free to buy likes on Instagram if you are looking to boost your follower count on the platform.


Great for Encouraging a Boost in Engagement & Sharing

Statistics reveal that 80 percent of online users would like to watch a video; however, just 20 percent will be reading the content. Interactive content is known for improving conversions by as much as 40 to 50 percent. Moreover, users enjoy sharing cool, unique, and authentic interactive content pieces almost by 28 percent.

Interactive content is instrumental in grabbing the attention of the audience online when they get to see your content among the search results. Hence, updating content consistently will help you in targeting a much wider audience. There is no scope for displaying outdated content; it is of pivotal importance to go on making regular updates. For grabbing and retaining the attention of your fans and followers, you need to tweak your content from time to time and incorporate the latest information into them. Moreover, useful and informative interactive content makes sure that you go viral on Instagram and there is a boost in reader engagement that prompts instant shares on Instagram and other popular social media platforms.

Interactive content has the power to provoke a response that at once makes it far more engaging as compared to a written article. The online marketing world is characterized by fierce competition across diverse niches and industries. It is not easy to stand tall among the rest. That makes it mandatory on your part to focus on optimizing your content for making it a more engaging, interactive, and immersive experience. More often than not, brands present interactive content just for collecting email addresses.


Effective in Generating Traffic

Interactive content is instrumental in improving the UX or user experience on social media platforms or your website. If your content is informative and useful, you will be driving a fantastic amount of traffic. Getting more traffic will go a long way in enhancing and boosting your overall presence online. It will help in making your business fruitful and attractive. We understand that every online site or social media platform aspires to generate a lot of traffic to their sites. Generating massive traffic is known to be one of the key goals of a robust digital marketing campaign. Experts believe that it can be easily achieved via interactive content. Growth graphs are often used as interactive content.



You have access to a plethora of interactive content online for your marketing stratagem. Use them judiciously because people are very much interested in interacting with brands and businesses. They are looking for more immersive experiences along with interactive content. Interactive content is very much here to stay for a long time.


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