Explore the Benefits of Using Interactive Content in Your Instagram Marketing Strategy

April 1, 2021

Interactive content is the current boss and the future of online content marketing. We understand that 93 percent of marketers have rated interactive content as a brilliant tool for educating potential customers. Interactive content pieces can go a long way in earning valuable links. Experts firmly believe that interactive content pieces are vital for every business as they have some critical elements that go a long way in boosting your brand. These important elements can help in:

  • Attracting an audience
  • Increasing engagement
  • Boosting traffic to your site
  • Improving conversion rate

Online shoppers are keen to interact with businesses and brands. They are interested in actively engaging with services and products before buying them. Consumers are happy to glimpse through product pictures, watching interactive videos, and enjoying diverse kinds of interactive content just for getting an idea about what it will be like to buy a service or product. According to Huffington Post, Video is a fantastic way of giving your content stratagem, as well as, social media program, a major boost. Businesses can make the most of the storytelling opportunities provided by videos. Let us explore some of the amazing benefits of using interactive content actively in your Instagram marketing strategy.


Great for Attracting & Coaxing Buyers

Interactive content is great for grabbing the attention of your target audience. As per the findings of a study conducted by Demand Metric, interactive content is a super-effective tool for educating buyers online. Generally, interactive content comprises the most actionable information and most relevant data that go a long way in encouraging, motivating, and compelling users to immediately purchase the products. Your CTA buttons, when packed with interactive content, can help in persuading users to come up with fast decisions that prove to be immensely beneficial to your brand or business.


Pretty Effective in Boosting Business Revenues

If you are successful in grabbing the attention of customers, it will help in boosting your sales and generating high revenues consistently for your business. An organization’s success is often measured by considering parameters like the number of clients they manage to attract, for increasing their sales. As per the reports of a study published by Aberdeen, organizations demonstrated a hike in conversion rates by over five times when they focused their attention on content marketing. Hence, it is quite evident that interactive content plays a pivotal role in influencing the minds of purchasers. In this context, you should understand that you are free to buy likes on Instagram if you are looking to boost your follower count on the platform.


Great for Encouraging a Boost in Engagement & Sharing

Statistics reveal that 80 percent of online users would like to watch a video; however, just 20 percent will be reading the content. Interactive content is known for improving conversions by as much as 40 to 50 percent. Moreover, users enjoy sharing cool, unique, and authentic interactive content pieces almost by 28 percent.

Interactive content is instrumental in grabbing the attention of the audience online when they get to see your content among the search results. Hence, updating content consistently will help you in targeting a much wider audience. There is no scope for displaying outdated content; it is of pivotal importance to go on making regular updates. For grabbing and retaining the attention of your fans and followers, you need to tweak your content from time to time and incorporate the latest information into them. Moreover, useful and informative interactive content makes sure that there is a boost in reader engagement that prompts instant shares on Instagram and other popular social media platforms.

Interactive content has the power to provoke a response that at once makes it far more engaging as compared to a written article. The online marketing world is characterized by fierce competition across diverse niches and industries. It is not easy to stand tall among the rest. That makes it mandatory on your part to focus on optimizing your content for making it a more engaging, interactive, and immersive experience. More often than not, brands present interactive content just for collecting email addresses.


Effective in Generating Traffic

Interactive content is instrumental in improving the UX or user experience on social media platforms or your website. If your content is informative and useful, you will be driving a fantastic amount of traffic. Getting more traffic will go a long way in enhancing and boosting your overall presence online. It will help in making your business fruitful and attractive. We understand that every online site or social media platform aspires to generate a lot of traffic to their sites. Generating massive traffic is known to be one of the key goals of a robust digital marketing campaign. Experts believe that it can be easily achieved via interactive content. Growth graphs are often used as interactive content.



You have access to a plethora of interactive content online for your marketing stratagem. Use them judiciously because people are very much interested in interacting with brands and businesses. They are looking for more immersive experiences along with interactive content. Interactive content is very much here to stay for a long time.


Submit a Comment

Your email address will not be published. Required fields are marked *

Is Your Business Being Found Online?

Laptop Metrics Colorado

Free Digital Marketing Report ($150 Value)

marketing module lineWant to know how your business stacks up against the competition?

Read more articles about Social Media.

Seven Powerful Ways To Market Your New And Existing Products

Producing goods requires a lot of planning. From the conception stage down to factory production and product registration involve time and resources. But the big question is the marketing angle? How do you market your product, either existing or new? What type of...

6 Effective Tips That Will Help You Improve Your MSP Business

Every MSP business wants to excel and be a number one choice for clients. The dream would be to be well organized, a ship running around the clock with no hick-ups. I’m talking about having your customers configured perfectly, your team working efficiently and...

Understanding Crucial Parameters to Consider While Opting for Web Development

In this highly competitive digital era, your business without a website is like a rudderless ship. Over the last few years, thanks to the Internet, we have witnessed a technological revolution. Your organization has no identity without a website. Remember that a...

What You Should Know About Shopify Plus

Shopify Plus is a fully hosted, cloud-based e-commerce platform that can accommodate up to 3 million visitors per second and about 10,978 orders per minute, with a 99.99 percent uptime, allowing merchants to concentrate on business expansion. It's perfect for...

Top Reasons Why You Need To Insure Your New House

A lot of people fear the term ‘insurance plan’ which isn’t surprising because for many, it’s an extra expense off of their salary again. What many people don’t see is that insurance plans aren’t just some bills you have to pay monthly. It’s also an investment for your...

3 Ways to Increase Your Company’s Visibility

To increase your company’s visibility, you must do more than just create quality content, work with influencers and engage customers you must also build a stunning website, optimize your content for mobile applications and constantly improve your search engine...

4 Reasons Why Having a Good Cybersecurity Is Essential for Your Business

Any business, whether physical or online, has its challenges. Some of the known challenges include staffing issues, marketing and distribution, and unseen costs. While some challenges have been in place since time immemorial, some have risen due to technological and...

Innovative Ideas to Generate More Revenues for Your Nonprofit Fundraising

Get Creative to Make More Revenue for Your Non-Profit A general misconception about Non-profit organizations is that they make money only through donations made by people. Though this is partly true, it is not the only method. Nonprofits generate income through sales,...

Read more articles about business.

Top Reasons Why You Need To Insure Your New House

Top Reasons Why You Need To Insure Your New House

A lot of people fear the term ‘insurance plan’ which isn’t surprising because for many, it’s an extra expense off of their salary again. What many people don’t see is that insurance plans aren’t just some bills you have to pay monthly. It’s also an investment for your...

How to Join in the Digital Transformation Easily for Your Business

How to Join in the Digital Transformation Easily for Your Business

It shouldn’t come as a shock that the overwhelming majority of the world is going digital. Everything from working at home through virtual call software, to online school modules, to ecommerce, to digital art. The never-ending transition is making it more apparent now...

Top Ways to Grow Your Medical Practice in 2021

Top Ways to Grow Your Medical Practice in 2021

Operating a medical practice in this day and age can be quite a challenge. You have to deal with all of the struggles to keep your business running while balancing it with the profit you want to gain. In line with this, your business model should be growing to treat...

Understanding The Importance Of Employee Management

Understanding The Importance Of Employee Management

Managing people of different ages, backgrounds, experiences, and personalities is such a demanding task. Managers spend most of their time in employee management to ensure that their people are content, performing well, developing, and are achieving their personal...

Useful Tips for Choosing the Right Franchise Business

Useful Tips for Choosing the Right Franchise Business

Your first thoughts when it comes to being a business owner often illicit images of small business ownership, but there’s a path to entrepreneurship that a lot of interested people never even consider - franchising. Franchising, or franchises, are well-known...

Share This