Innovative Ways Law Firms Can Improve Their Marketing Strategy For 2021

January 19, 2021

The best way to enter the new business year is to approach your existing market strategy with an open mind and a desire to take it to the next level. If you’re reading this, then it looks like you’re already on your way to a remarkable change. It can, however, be difficult to put your finger on the best place to start.

law firm marketing

If you are a legal firm that specializes in a specific type of legal assistance, you need to make sure that your website’s legal resources and blogs reflect the same. This means that if you are an attorney whose forte is dealing with migration and green card related issues, you need to work with an immigration attorney marketing agency. This is because they will have the experience and the resources to help you create the best content on the industry niche. This is what will help set you apart from your competitors and build your brand. Make sure that you always work with specialist or niche-oriented law firm marketing agencies for online growth and success.

This list condenses the most efficient marketing techniques you can use to raise awareness, attract leads and convert them to satisfied clients.

Build A Brand

You might expect this advice to be targeted towards technology companies, retailers, and content creators and not law firms, but then you’d be wrong. Establishing a brand is critical if you want to leave an impression. Think of your firm as a character in a story of which you’re the author. On one hand, you can throw a bunch of traits and make a standard character that doesn’t stand out. On the other hand, you can carefully cultivate your character’s every move to reveal a detail that captivates your readers. If you carefully pick a certain message, tone, and image for your company, then implement it further through the next few marketing techniques, you should end up with a strong brand image.


Blog Articles

You’d be surprised at how much blog articles help out people in need. Especially when it comes to the legal field, a reader is most likely to trust a lawyer’s words more than any other source. If you include a blog section within your website and fill it with articles, you’ll find that every time someone searches for a legal topic, one of your articles will come up. If you’re familiar with the sales funnel, this is what’s called gathering interest. While interesting a client in the information you have to offer, you’re also proving your expertise and connecting with them. It makes them more willing to hire you and that’s when you offer a free consultation to reel them in.


Search Engine Optimization

The marketing technique is also known as SEO which, in short, stands for the process of making a website more attractive to search engines. The main purpose of such a process is to get your website to rank higher on search results pages. In doing so you’ll be raising more awareness, Family Attorney SEO explains, and in addition, you’ll also be establishing your presence as a law firm. With proper SEO, when people look up law firms or articles, your name will be among the top recommendations which means your link will have a higher chance of getting clicks. But, how do you carry out the process? You can hire a professional company to take care of the job for you, but until then, you can start by removing all the unnecessary content and making your website faster and more user-friendly.

law firm marketing


Google Ads

One of the best tools you can to get your advertisements across is Google Ads. Through its knowledge of each user and their web activity, Google sorts through advertisements in order to pick the most well-suited ones and display them for people who are already interested. For example, if a person has been looking up insurance law articles, which happens to be your area of expertise, your ads will come up (based on your instructions, of course). You can also pick websites and keywords that you’d rather not be associated with depending on your desired brand image.


Email Marketing

While underrated, Email marketing is one of the most effective ways to reach out to potential clients and interested parties. How can you properly market your business through email? The email content itself can be anything from helpful articles to offers to client follow-ups, but it has to be useful for your subscribers. You need to keep them interested. To start, create a “subscribe” button on your website to get people to sign up for your mailing list. Then, you can either use the help of an email marketing service or send out the emails yourself each week. A helpful tip is to personalize your emails, something as simple as mentioning the person’s name in the beginning is enough. Another key point you should take into consideration is making sure that the email content can be opened on mobile. Most people nowadays check their email through their phones, adapting to their preferences is key.

Before you go on implementing any of those techniques, don’t forget to maintain a consistent brand image. Meaning, a consistent voice, message, and feel. See, your brand image is how people will see your firm, think of it, and describe it to others. While it’s easy to get preoccupied with trying to spread your reach as wide as you can, you shouldn’t neglect your content quality or brand image. Good content reaching twenty people can be a lot more effective than poor content reaching fifty.


Submit a Comment

Your email address will not be published.

Is Your Business Being Found Online?

Laptop Metrics Colorado

Free Digital Marketing Report ($150 Value)

marketing module lineWant to know how your business stacks up against the competition?

Read more articles about Marketing.

Why Your Business Should Hire a Digital Marketing Agency

A digital marketing agency handles promotional and marketing campaigns that help a business attract more customers. Why should your business hire one? What benefits can you get from an external marketing team? In this article, we’ll talk about digital marketing...

Digitally Transforming Your Business Communications to Support Marketing and Growth

Digital transformation is reshaping the way we do business in many different ways. From the way we generate leads and approach the art and science of sales, to the way we communicate internally and externally, there is no denying that digital technologies beg the need...

Internet Marketing: What Is It & How It Can Build Your Brand

  The official birth date of the internet is widely considered to be January 1, 1983. Since then, we have grown accustomed to the web and its capabilities, spending more and more time in front of our computer screens. According to DataReportal’s Digital 2022...

Facebook Competitors: Do They Have a Chance?

It’s a death by a thousand cuts that Facebook faces, both now and in the future of social media experiences. That’s not to say that Facebook (now termed, Meta) is going to go away, just that it’s no longer the big bully on the block. There are scores of social media...

What Is Trust Flow SEO?

First, let’s see what trust flow means for websites – Trust flow is a measure of the quality and trustworthiness of a website, based on the number and quality of inbound links to the site.     A high trust flow indicates that the site is trusted by many...

What Do “Business Development Skills” Mean In a Resume?

Every business needs development, and we can see the development of a business in its marketing.     Marketing is not just about selling or advertising, it's about developing your business by creating relationships with your customers. It's about...

How Much Cornerstone Content Should You Have?

Cornerstone content is the foundation of your website or blog. It's the most important and comprehensive material that you have to offer, and it's what you build everything else around - including your social media strategy.     Cornerstone content is...

5 Things to Consider Before Buying Stocks

  Building a successful business is one of the best ways to achieve financial freedom. Nonetheless, this does not mean that you should stop exploring other opportunities to boost your income. The options abound, and one that you might want to consider is...

Read more articles about business.

5 Things to Consider Before Buying Stocks

5 Things to Consider Before Buying Stocks

  Building a successful business is one of the best ways to achieve financial freedom. Nonetheless, this does not mean that you should stop exploring other opportunities to boost your income. The options abound, and one that you might want to consider is...

15 Websites with Free Stock Images for Commercial Use

15 Websites with Free Stock Images for Commercial Use

Photography is an essential part of any design and finding the right commercial-use photos for free can be a challenge. Sure, you could find the standard stock photos of a person sitting in front of a computer or business professionals smiling in a conference room,...

How TikTok Is Changing The Way Businesses Advertise

How TikTok Is Changing The Way Businesses Advertise

  From old-fashioned word-of-mouth advertising, social networks have improved how businesses publicize their brands. There is a new world of digital marketing on Instagram, Facebook, YouTube, TikTok, etc. According to research, TikTok records over I 000,000,000+...

Understanding of Linux device driver development

Understanding of Linux device driver development

The creation of Linux device drivers is a highly demanded service provided by numerous IT companies. What is Linux? What are the functions of drivers in Linux-based solutions? How to develop these drivers? Find the answers in our article.     About Linux...

Share This