The Importance of Local SEO for Real Estate Agents and Brokers

January 30, 2023


Real estate agents and brokers know that getting your listing in front of the right people is critical to success. Local SEO helps you rank higher in search engines like Google and Bing for local keywords, which means more customers find your business and contact you about buying or selling their home. 

This post will explain why it’s crucial for real estate professionals to focus on local SEO efforts and how you can implement them into your current marketing strategy.


What Is Local SEO?

Local SEO is optimizing a website to rank well in local search engines. For example, if you own a real estate agency and want to rank well for the keyword “real estate agent,” that’s traditional SEO. But if you want to show up when someone searches for “real estate agents near me,” then you need local SEO.

Local search engines include Google, Bing, Yahoo!, and Yandex. Each of these has different algorithms, Google’s is probably the best known, but they all work similarly. They use geolocation data from your computer or device to determine what city and state you’re located in, then pull relevant results from their databases based on those criteria.


Is Local SEO Important for Real Estate Agents and Brokers?

Local SEO is a powerful way for real estate agents and brokers to get more leads, and for a good reason. This strategy helps them convert potential clients into actual clients, which means they can make more money. Every business owner needs to understand how local SEO works and why it’s so effective.

When you search Google or another search engine on your mobile device or computer at home, you usually type in an address or neighborhood name before clicking on a result. The sites that appear in these results are given priority because they have been optimized for local searches to rank higher than other websites with similar content.

This is vital because most customers’ journey starts with an internet search in today’s digital world. According to a National Association of Realtors report, 41% of first-time home buyers search online for homes. So, the effort in investing in SEO does yield results.

Besides local SEO, a real estate firm must implement multiple internet marketing strategies to build a robust online presence. However, this can be challenging at times. Hence, it is best to seek help from internet marketing agencies.

There are multiple agencies available that can help you with your marketing needs. However, it is a good idea to find a company that specializes in digital marketing for real estate agents. They can help you with multiple marketing strategies, including local SEO, Google My Business profile setup, content creation, backlinking, etc.


How Can Real Estate Professionals Boost Their Local SEO?

There are many ways for real estate professionals to boost their local SEO. They can use different strategies and techniques to ensure success. Here are some things that can help you get started with local SEO.



List Your Business on Google My Business

Once you’re listed on Google My Business (GMB), you’ll be able to easily manage your listings from a central location. You can control how much information is displayed and make changes quickly. It’s all updated simultaneously across the web. This gives consumers the most up-to-date information about your business and its services.

When consumers search for local businesses like yours using Google Search or Maps, they will see the listing in the Knowledge Panel at the top of the results page and on their mobile device screens. If a user clicks through to any of these listings, they will see reviews of that business and more information about it.

Additionally, they will also find your contact information. This can boost lead generation. Once someone contacts you, you can focus on converting them into sales and generating revenue. According to Small Business Trends, calls to businesses from GMB increased by 61% during the pandemic.


Create an Optimized Landing Page

A landing page is a web page that redirects visitors from another site. Your website or blog will almost always have a homepage, but you can also create additional pages designed to make it easier for users to find exactly what they’re looking for.

A well-optimized landing page should be clear, simple, and direct in its purpose. It should explain the benefits of working with you and provide information about your background or experience so that prospective clients can feel confident about hiring you.

The landing page must also have customer testimonials and reviews embedded in them. These can prove vital for increasing your sales. A recent report says customers won’t trust businesses with ratings lower than 4 stars. Hence, if you have more than 4-star ratings from your customer and show them on your landing page, they will undoubtedly influence the visitors’ buying decisions.


Make Sure Your Website Is Mobile-Friendly

You’ve probably heard about the importance of a website being mobile-friendly. But what does that mean? A mobile-friendly website will look good and function correctly on all devices, including smartphones, tablets, and desktop computers. This is important because more people are using their smartphones to access the internet than ever before.

In fact, according to data from Statista, around 60% of the global population uses mobile devices to access the internet. If you don’t have a mobile-friendly website, it can ruin the experiences for this 60% of the people, impacting your sales.


Focus on User Experience

It’s essential to focus on user experience, which means creating a good user experience. To do this, you need to use a sound content management system and ensure that your site’s content is relevant and consistent across all platforms and promotes consistency in messaging.

To create a good user experience, you should also be consistent in your branding. Your website design should be consistent with your brand identity too. Additionally, easy-to-navigate websites are crucial for better customer experiences. According to Adobe’s State of Content report, 41% of consumers prefer simple and plain website design.



Local SEO is an important tool for real estate professionals looking to get more clients and sell more homes. By focusing on local keywords and optimizing your website, you can improve your website’s visibility in Google Search results. In addition, creating an optimized landing page targeting specific users will help you increase conversions and leads.


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