The Importance of Local SEO for Real Estate Agents and Brokers

January 30, 2023


Real estate agents and brokers know that getting your listing in front of the right people is critical to success. Local SEO helps you rank higher in search engines like Google and Bing for local keywords, which means more customers find your business and contact you about buying or selling their home. 

This post will explain why it’s crucial for real estate professionals to focus on local SEO efforts and how you can implement them into your current marketing strategy.


What Is Local SEO?

Local SEO is optimizing a website to rank well in local search engines. For example, if you own a real estate agency and want to rank well for the keyword “real estate agent,” that’s traditional SEO. But if you want to show up when someone searches for “real estate agents near me,” then you need local SEO.

Local search engines include Google, Bing, Yahoo!, and Yandex. Each of these has different algorithms, Google’s is probably the best known, but they all work similarly. They use geolocation data from your computer or device to determine what city and state you’re located in, then pull relevant results from their databases based on those criteria.


Is Local SEO Important for Real Estate Agents and Brokers?

Local SEO is a powerful way for real estate agents and brokers to get more leads, and for a good reason. This strategy helps them convert potential clients into actual clients, which means they can make more money. Every business owner needs to understand how local SEO works and why it’s so effective.

When you search Google or another search engine on your mobile device or computer at home, you usually type in an address or neighborhood name before clicking on a result. The sites that appear in these results are given priority because they have been optimized for local searches to rank higher than other websites with similar content.

This is vital because most customers’ journey starts with an internet search in today’s digital world. According to a National Association of Realtors report, 41% of first-time home buyers search online for homes. So, the effort in investing in SEO does yield results.

Besides local SEO, a real estate firm must implement multiple Internet marketing strategies to build a robust online presence. However, this can be challenging at times. Hence, it is best to seek help from internet marketing agencies.

There are multiple agencies available that can help you with your marketing needs. However, it is a good idea to find a company that specializes in digital marketing for real estate agents. They can help you with multiple marketing strategies, including local SEO, Google My Business profile setup, content creation, backlinking, etc.


How Can Real Estate Professionals Boost Their Local SEO?

There are many ways for real estate professionals to boost their local SEO. They can use different strategies and techniques to ensure success. Here are some things that can help you get started with local SEO.



List Your Business on Google My Business

Once you’re listed on Google My Business (GMB), you’ll be able to easily manage your listings from a central location. You can control how much information is displayed and make changes quickly. It’s all updated simultaneously across the web. This gives consumers the most up-to-date information about your business and its services.

When consumers search for local businesses like yours using Google Search or Maps, they will see the listing in the Knowledge Panel at the top of the results page and on their mobile device screens. If a user clicks through to any of these listings, they will see reviews of that business and more information about it.

Additionally, they will also find your contact information. This can boost lead generation. Once someone contacts you, you can focus on converting them into sales and generating revenue. According to Small Business Trends, calls to businesses from GMB increased by 61% during the pandemic.


Create an Optimized Landing Page

A landing page is a web page that redirects visitors from another site. Your website or blog will almost always have a homepage, but you can also create additional pages designed to make it easier for users to find exactly what they’re looking for.

A well-optimized landing page should be clear, simple, and direct in its purpose. It should explain the benefits of working with you and provide information about your background or experience so that prospective clients can feel confident about hiring you.

The landing page must also have customer testimonials and reviews embedded in them. These can prove vital for increasing your sales. A recent report says customers won’t trust businesses with ratings lower than 4 stars. Hence, if you have more than 4-star ratings from your customer and show them on your landing page, they will undoubtedly influence the visitors’ buying decisions.


Make Sure Your Website Is Mobile-Friendly

You’ve probably heard about the importance of a website being mobile-friendly. But what does that mean? A mobile-friendly website will look good and function correctly on all devices, including smartphones, tablets, and desktop computers. This is important because more people are using their smartphones to access the internet than ever before.

In fact, according to data from Statista, around 60% of the global population uses mobile devices to access the internet. If you don’t have a mobile-friendly website, it can ruin the experiences for this 60% of the people, impacting your sales.


Focus on User Experience

It’s essential to focus on user experience, which means creating a good user experience. To do this, you need to use a sound content management system and ensure that your site’s content is relevant and consistent across all platforms and promotes consistency in messaging.

To create a good user experience, you should also be consistent in your branding. Your website design should be consistent with your brand identity too. Additionally, easy-to-navigate websites are crucial for better customer experiences. According to Adobe’s State of Content report, 41% of consumers prefer simple and plain website design.



Local SEO is an important tool for real estate professionals looking to get more clients and sell more homes. By focusing on local keywords and optimizing your website, you can improve your website’s visibility in Google Search results. In addition, creating an optimized landing page targeting specific users will help you increase conversions and leads.


Submit a Comment

Your email address will not be published. Required fields are marked *

Is Your Business Being Found Online?

Laptop Metrics Colorado

Free Digital Marketing Report ($150 Value)

marketing module lineWant to know how your business stacks up against the competition?

Read more articles about Business.

7 Ways Arizona Is Becoming a Hotspot for the Tech and eSports Industry

On the lookout for the next big tech and eSports hub? Look no further than Arizona—a state that's turning heads in these industries. With an unexpected rise within the technology scene and a burgeoning eSports community, Arizona is earning its stripes as a hotspot for...

Unlocking Sustainable Ecommerce Growth: Expert SEO Strategies

E-commerce opens access to global digital storefronts and customers. However, the virtual venue remains competitive, requiring innovative promotion to drive and convert browse traffic into cost-effective sales.     Neglecting search engine optimization cedes...

How to Add Chapters to YouTube Videos: Step by Step Guide

Video content reigns supreme on platforms like YouTube, captivating audiences with diverse interests. Among the myriad of features that enhance viewer experience, video chapters stand out for their ability to make videos more accessible and navigable. Video chapters...

Top 6 Multi Vendor Marketplace Platforms for E-commerce

In the era of online shopping, creating a prosperous marketplace is crucial for businesses.     This is a platform that allows multiple vendors to sell their products on the same website like a shopping mall. It means having your virtual store inside a huge...

The Best Virtual Cards for Google Ads

In today's world, where electronic payments have become an integral part of our everyday lives, more and more people tend to have a large number of bank cards.     One of the main reasons why people prefer to have a large number of bank cards is the ability...

Shopping Cart Functionality: The Key to E-commerce Success

There is one thing without which customers won’t be able to shop online – an ecommerce shopping cart! This feature allows you to browse through virtual shelves, pick the desired products, and easily complete the purchase with a simple click.   So, it is important...

Tips For Using Percent To Fraction Conversion in Sales and Marketing Analytics

In this modern age, sales and marketing analytics require you to be precise in all aspects and calculations. The percentage is related to aspects like conversion rates, growth, or market shares.     Expressing percentages in fractions helps in a clear...

Best YouTube Promotion Services to Boost Your Channel

There is a problem every YouTuber faces: finding your devoted audience. Nothing is more frustrating than spending days making your video only to see no feedback. But what if I tell you that there is a secret remedy? Your magic key to success is YouTube promotion....

Read more articles about business.

COD Affiliate Network: Expanding Opportunities with TerraLeads

COD Affiliate Network: Expanding Opportunities with TerraLeads

  Affiliate programs are one of the popular ways to earn money online, whether pursued passively or actively. While there are numerous remote job opportunities available online, an increasing number of individuals are opting for traffic affiliate marketing. To...

How to Optimize Your Construction Business for Increased Revenue

How to Optimize Your Construction Business for Increased Revenue

  In today's competitive construction industry, optimizing your business for increased revenue is not just a desire but a necessity. With changing market dynamics and evolving customer expectations, staying ahead requires strategic planning and implementation....

Understanding Digital PR and Its Impact On Your Business

Understanding Digital PR and Its Impact On Your Business

  Small and established businesses significantly benefit from a strong digital PR and marketing strategy. Having a clear and well-laid-out digital public relations strategy is important for businesses. Unfortunately, most businesses refer to business relations...

How To Setup Your Business For Free Organic Lead Generation?

How To Setup Your Business For Free Organic Lead Generation?

  Ever wonder how some businesses seem to attract customers like bees to honey, without spending a dime on advertising? That, my friend, is the magic of free organic lead generation.   It's about getting people to naturally stumble upon your business and be...

Share This