Make the Perfect Promo Video in 5 Easy Steps

February 15, 2022

You’ve probably heard that your business should have a promo video. Great. What is it, and how do you do it well? Today we take a deep dive into the world of making great promo videos that actually sell your business.

 

 

What is a Promo Video?

There’s a lot of video content that’s important for businesses in the modern digital marketing landscape. A promotional video is not the same as daily content. Rather, it’s something of a ‘teaser’ for your business, drawing people in. It could be used to introduce your business or to bolster a specific marketing initiative, event, or sale. It’s not a product video, and it’s not really a brand video either. It’s what makes them want to seek those out, instead, like a good movie trailer.

Promo videos are best used to attract new eyes and create awareness of events and promotions. They can also powerfully ‘remind’ existing customers of what you have to offer them. Video content is easy to consume, so it’s powerful. This makes them fun and effective ways to convey information.

 

What Makes a Good Promo Video?

So a promo video is something simple that does a powerful job. This means you need to meet some key goals.

  • Tease, don’t lecture: This isn’t a deep dive, it’s a quick attention-grabber. Think catchy sound bites, fast cuts, and smart use of video overlay to entice customers. Remember, this is a graphic, visual call to action, so make sure that video overlay focuses on what you want them to remember.
  • Stay focused: Keep the details on the event, not your whole brand
  • Shake it up: Create multiple versions using it on social media. People get bored of seeing the same thing. Luckily, smart edits mean you don’t need whole new content, just fresh presentations.

 

How To Make A Promo Video (That Works)

 

 

1)  Script it

This is the utter basics. What are you promoting? What playful angle will you take? What keywords and concepts will be central to the video? Remember, keep it short and sweet- we want our promo video under 90 seconds at a minimum, but under thirty ideally.

 

2)  Storyboard

Storyboarding is where you take your basic script and ‘apply’ the images to go with it. And yes, it’s worth doing this step! This helps you make a coherent, flowing project from start to finish. It also helps you keep your budget tight and make sure you don’t waste a cent on content that won’t go into the video.

 

3)  Produce

Exactly what it says on the jar. Time to take your script and storyboard, and create the actual visuals. This will still be raw film, so don’t worry if it’s done in separate batches or there are glitches.

 

4)  Assemble

Now you’re going to ‘post-produce’, or edit, the video to its final form. Double-check you haven’t missed key information like deadlines, dates, discount codes, addresses, and other pertinent facts. Make creative use of graphics to highlight what you need.

 

5)  Promote

Now it’s time to put the ‘promote’ in promotional! Your baby is ready to take its first steps in the world, so send it out there on your email, social feeds, paid ads, and website.

While promotional videos can seem a straightforward concept, they’re a powerful tool in the right hands. Make sure you take the time and effort to ensure your promo video really speaks to the heart of your brand, and maintain high production standards. You can (and will) be judged on the content you create, after all. Keep a strong brand identity, and have fun, too, so that people see the human side of your brand!

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Is Your Business Being Found Online?

Laptop Metrics Colorado

Free Digital Marketing Report ($150 Value)

marketing module lineWant to know how your business stacks up against the competition?

Read more articles about Video Marketing.

Tips for a Solid Account Planning Strategy

An account planning strategy is the cornerstone of any successful business relationship and is the key to optimizing client relationships, outcomes, and revenue. It's a strategic framework that helps businesses understand their customers better, bring value to them,...

Demystifying Charts: A Beginner’s Guide To Understanding the Basics

In our technologically driven era, the use of charts and graphical representations has become an integral part of data conveyance. We encounter them in our day-to-day activities, from financial reports at our workplaces to trending topics on social media. But how much...

How to Revamp Your Content Strategy to Keep Pace With the AI Trend 

Artificial Intelligence has emerged as a game-changer in the digital marketing landscape. When tools like ChatGPT and Google Bard first hit the market in 2022, content creation seemed to become a breeze. Writers apparently were on the brink of becoming redundant....

Eco-Friendly Initiatives: How Businesses Can Lead the Way to a Greener Future

As climate change accelerates and natural resources become scarcer, businesses are at the forefront of a pivotal movement toward a greener, more sustainable future. This shift is primarily driven by regulatory mandates and an increasingly eco-conscious consumer base...

8 Effective Marketing Techniques That All Non-Profits (However Small) Can Use

Regardless of size, every non-profit can benefit from employing effective marketing techniques, and indeed this is a must if you want to bolster your fundraising efforts and support your cause more successfully.     With that in mind, here are some top...

How to Boost Employee Engagement in Your Company: A Guide

Employee engagement is more than just a buzzword in the corporate world. It's a vital factor that directly influences a company's success and productivity. Engaged employees are not only happier and more satisfied in their roles, but they also contribute significantly...

How to Improve Your Business’s Image

In life, image may not be everything, but in business, it is one of the key cornerstones that will play a huge part in your company's overall success. Your business will suffer if you have a bad company image, either because you are dealing with negative press or...

The Strength of Immutable Backup in Data Protection

In today's highly competitive business world, data offers companies a life line. It underpins their operations, drives decisions, fuels innovation. It also lays the groundwork for businesses to build solid strategies, understand their customers and track what’s going...

Read more articles about business.

Tips for a Solid Account Planning Strategy

Tips for a Solid Account Planning Strategy

An account planning strategy is the cornerstone of any successful business relationship and is the key to optimizing client relationships, outcomes, and revenue. It's a strategic framework that helps businesses understand their customers better, bring value to them,...

How to Improve Your Business’s Image

How to Improve Your Business’s Image

In life, image may not be everything, but in business, it is one of the key cornerstones that will play a huge part in your company's overall success. Your business will suffer if you have a bad company image, either because you are dealing with negative press or...

Beauty and Business: The Secrets to a Successful Salon Venture

Beauty and Business: The Secrets to a Successful Salon Venture

Beauty is big business, and salons are at the forefront of the industry. However, owning and operating a successful salon takes more than just knowing how to cut and style hair. You need to have a keen mind for business to be truly successful.   From marketing...

15 Ways to Increase the Profitability of Your Trucking Business

15 Ways to Increase the Profitability of Your Trucking Business

The trucking business is very profitable. But initially, you might face some challenges to increase profitability as it is a competitive market. However, there are certain steps you can take to increase your profitability.   But before that, you need to...

Share This