Marketplace SEO Guide: Optimizing Listings for Better Conversions

January 10, 2023

Marketplaces allow you to sell almost anything and everything. However, there’s a lot of competition here. To put this in perspective, Amazon has a gross merchandise volume of $490 billion, meaning that it has millions of products listed on the platform.

Buyers usually select products they see first. That makes it vital to ensure your products list high on marketplaces. Don’t worry if you don’t know how to do that. This marketplace SEO guide will walk you through optimizing your product pages for marketplaces.

 

 

What Is Marketplace SEO?

Marketplace SEO is optimizing your listing to rank higher in marketplace search results. It’s a little different from regular SEO because it involves optimizing your listing for just one marketplace.

You won’t see as much movement in SERP rankings if you only do this optimization on Amazon. However, when you combine marketplace SEO with general copywriting techniques and other types of optimization for your product page, it can be very effective at improving conversions.

Marketplace SEO is also a long-term strategy. It takes time for Google to index new content and show it in their search results. So don’t expect to see immediate results after creating a few new listings. Instead, focus on building more product pages over time so that by the time those products start ranking organically through natural search traffic, there will be enough online inventory that customers will click through.

 

Why Is Marketplace SEO Importance for Online Retailers?

You know that search engine optimization (SEO) is essential as an online retailer. You have a website or marketplace listing and want to rank as high as possible in Google, Amazon, eBay, and other search engines.

A simple way to stand out from competitors is by optimizing your listings for better conversions on marketplaces like Amazon and eBay. This can be done by focusing on the most critical factors, such as product title, image quality, and keyword research. The goal is to make sure that shoppers see the products first when searching for them on these sites.

Optimizing your listings can get you more sales. Marketplaces are making more sales than ever, especially during the pandemic. According to “The 2020 B2B Marketplace Report Series,” the B2B and B2C marketplaces can make sales worth $7.1 trillion by 2024. B2B marketplaces alone are estimated to make $3.6 trillion in sales by 2024. This presents you with an opportunity to make more sales and generate revenue.

However, this also increases competition as many sellers join marketplaces due to their undeniable success. For instance, Walmart added 50,000 sellers in 2020, doubling its marketplace size from 2019. Hence, optimizing your listing becomes crucial to stay ahead of the growing competition.

 

How to Optimize Marketplace Listings?

Now that you know what marketplace SEO is and why it is essential, here’s how you can optimize your listings through marketplace SEO.

Content Still Remains the King

Content is important in any website’s search engine optimization (SEO), including marketplaces. Even marketplaces use search engines to find relevant products. Search engines use algorithms to assess the relevance and quality of a website’s content to determine its ranking in search results.

By providing high-quality, relevant content in your marketplace listing, you can improve your ranking and make it more likely that people will find your products when they search on the marketplace. Additionally, well-written, informative content can help establish yourself as a trustworthy seller and authoritative source of information, increasing the likelihood that people will make purchases.

Developing the right content remains the same as general SEO. You will have to do keyword research, which can be challenging if you don’t have relevant experience. In that case, it is best to seek help from a professional SEO expert. The expert will have experience ranking eCommerce websites and developing product descriptions and other content. Hence, they will be in the best position to help you out.

You can find an SEO expert at https://www.peterrotaseo.com/ or do a quick Google search to find recommendations. Compare different SEO experts and consultants and select the one you deem fit for the role.

 

Ensure Mobile-Friendliness

If you’re not already mobile-friendly, it’s time to get on the right track. The importance of having a responsive site cannot be stressed enough. In fact, Google has already stated that mobile usability is a ranking signal, and they expect this to become more important over time.

Google took this decision looking at the increase in mobile users. According to Statista, 7.1 billion mobile users were there in 2021. Moreover, smartphones generated over 54% of the total global website traffic. This shows that mobile devices’ use for online marketplaces and shopping will continue to increase.

The most apparent reason for ensuring your site is mobile-friendly should be self-evident. Customers need access to your products when they are away from their desktops or laptops, whether at work or out and about running errands. If they can’t find what they want because your site isn’t optimized for viewing on smaller screens, it will hurt sales conversions in the long run.

 

Focus on Highlighting Reviews

 

With the rise of online marketplaces, it’s now easier for shoppers to find and purchase products from various sellers. Because hundreds of sellers may sell similar items on an eCommerce site or app, search engine optimization (SEO) has become increasingly crucial for businesses looking to generate traffic through their listings.

SEO can help drive sales by making it easier and more convenient for customers to find your products while searching on Google or another search engine.

One way to optimize your listings is by focusing on reviews, both yours and those provided by previous customers of your business. When shoppers see that other people have had positive experiences with your company or product, they’ll be more inclined to purchase something from you than if they don’t see any reviews!

 

Click High-Quality Product Pictures

A product’s listing photo quality is extremely important because it directly impacts conversion rates. If the image is blurry or grainy, it will make potential customers turn away in droves. That’s why we recommend using high-quality cameras and editing software to ensure your images are crisp and clear and you can communicate all the relevant details about the products you sell.

To start with, choose a good background for your photos: white works well if you have a studio set up in which to take them, but be careful not to use black or dark colors as they can cause light reflection problems on objects like watches or sunglasses.

 

Conclusion

In conclusion, being in a marketplace is an essential channel for online retailers. It’s also a very competitive one. You need to optimize your listings to get ahead of the competition and rank higher in search results.

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Is Your Business Being Found Online?

Laptop Metrics Colorado

Free Digital Marketing Report ($150 Value)

marketing module lineWant to know how your business stacks up against the competition?

Read more articles about SEO.

6 Strategic Marketing Solutions to Enhance Your Brand Image

  Are you looking for ways to boost your brand’s visibility and reputation? Implementing strategic marketing solutions can help you reach a wider audience, enhance your image in the industry, and ultimately increase your sales. From creating powerful visuals to...

7 Effective Tips to Promote Your Financial Advisor Business and Stand Out in a Competitive Market

Personal finance management involves making informed decisions about managing money, budgeting, investing, and planning for the future. You must understand one's financial situation, develop a plan to achieve financial goals, and regularly monitor and adjust that...

4 Reasons to Optimize Your Accounting Management

Did you know that your accounting management can help you increase the efficiency of your business? Optimizing your accounting is a great way to ensure your business runs smoothly and has many benefits. When you optimize this process, regardless if you want a boost to...

Cost-effective Video Remote Interpreting Solutions

Video Remote Interpreting (VRI) is a face-to-face communication service that allows interpreters to interpret simultaneously at remote locations. When video conferencing was introduced, it made it possible for interpreters to get their jobs done even when they were...

Product Mockups: A Crucial Component to Branding and Marketing Success

Mockups are a visual representation of a product created before the product is produced. It can test and evaluate design ideas and showcase a final product's appearance. Mockups are also popular in marketing campaigns and help businesses showcase their products or...

Interesting Facts You Need To Know About Roofing SEO

Today, there are a huge number of various roofing companies, so it's a challenging task to stand out and beat the competition. Still, you can use the advantages of SEO (search engine optimization) and find a way to take the top spot for yourself without the necessary...

Here’s Why Hiring a B2B Marketing Agency Can Be Invaluable to New Business Owners

  As a new business owner, you might have discovered by now that it is not just individuals that can be customers but also other businesses.  This realization opens up a lot of options due to the increased opportunity for income due to the larger transaction...

The Top Lead Generation Strategies to Boost Your Business’s Revenue

Are you a business owner looking for ways to get more leads and increase your revenue? If so, then you’ve come to the right place! In this blog post, we’re going to dive into some of the top-notch lead-generation strategies that can help boost your business’s...

Read more articles about business.

Why Outsource Your IT Support? 7 Reasons & Benefits

Why Outsource Your IT Support? 7 Reasons & Benefits

Your IT resources are a major asset to your organization when they’re working well. But as soon as something goes awry, they can become a burden. While you can attempt to fire-fight your tech woes internally, it’s often better to outsource IT support to a third-party...

What Do You Need For Creating A Good Online Course

What Do You Need For Creating A Good Online Course

You might be overwhelmed with all the technology and tools to help you build a strong educational program. But before worrying about which platforms and technologies to use, it's essential to focus on what matters most: content. The success of any online course rests...

6 Benefits of Low-Code Development for Non-Technical Businesses

6 Benefits of Low-Code Development for Non-Technical Businesses

  Are you tired of always being at the mercy of technical experts for your business's application development needs? Probably it’s a good time to turn to low-code development platforms. These innovative tools enable businesses to create custom applications...

Share This