Metricool: Your Ultimate Tool for Marketing and Social Media Domination

October 13, 2023

Are you looking for an online tool that simplifies digital marketing reporting? Third-party social media tools are essential for growing an online presence. Metricool is the simplest tool in the industry, and it might be the solution to your problems. A dashboard from Metricool simplifies the management of all your social media accounts. Metricool will be reviewed from different perspectives so that you know everything you need to know about it.




Metricool – An Overview


The company was founded in 2016 by Juan Pablo Tejela and Laura Montells, two software experts from Spain. Metricool is a comprehensive social media platform that manages your digital presence across multiple social networks. Because it unifies all social media accounts in one place, it’s a fantastic tool for social media marketers.


Brands can use Metricool to track their social media, analytics, and ads all in one tool. With one unified dashboard, you can plan posts, work with influencers, discover content to repost, create ads, and analyse results. Take your social media strategy to the next level.


Metricool is useful for whom?


No matter if you are a digital marketing professional creating marketing reports or working for a large organization, Metricool is an easy tool to use. For social media managers, influencers, bloggers, small businesses, agencies, and consultants, Metricool was designed to meet the following needs.


Exactly what are the features that Metricool has to offer?




The Metricool tool manages your social media content, communications, and posts. Here are some key features to keep in mind:


  • Analytics


Metricool provides metrics like audience growth, engagement rates, clicks, and impressions that you can track in order to increase the performance of your social media accounts. Custom reports can be generated to analyze your data and sent to clients and colleagues.


  • Scheduling


The Metricool scheduling tool allows you to schedule Facebook posts, Twitter posts, Instagram posts, LinkedIn posts, and YouTube posts in advance. Multiple accounts can be scheduled and their performance analyzed in one dashboard.


  • Calendar


Social calendars provide an overview of all your upcoming social media posts in Metricool’s dashboard. It is easy to reschedule or move scheduled posts from multiple social media accounts in a single calendar view by dragging and dropping them. Different types of posts are colour-coded to help you distinguish them. You can also preview your posts directly from the calendar, assign tasks, comment, and add notes to individual posts, and collaborate with your team.


  • Messaging


A messaging feature is also available with Metricool. Messages and comments from Facebook, Twitter, and Instagram can be viewed and responded to in its unified inbox. Messages and comments can be assigned to individual team members, notes can be added, and reminders can be set.


  • Smartlink


Your social media profiles can be customized with Metricool’s SmartLinks feature, so they match your brand identity. In addition, you are able to track the performance of links linking to your website, products, or other relevant content. Your landing page can be designed with multiple links, which makes it easy for your visitors to navigate to other pages on your website or social media accounts through Metricool’s SmartLinks feature.


  • Automated reports


It is the responsibility of the Social Media Manager to manage multiple campaigns and preparing reports for the client. Metricool generates monthly reports automatically in minutes, so you can save time. You can download them in both PDF and PPT formats.


Pricing for Metricool


Free account for life with one brand. TEAM Plan: Starting price: $35/month (annual payment), PRO Plan: $12/month (annual payment). No free trial is available, but a free version is available.


Pros and Cons



  • It is super-easy to navigate and use Metricool
  • Regardless of the type of business or company, the price is affordable
  • An all-in-one dashboard for your marketing data
  • Provide a free trial period
  • A real-time tracking system for data



  • Comparatively, it has fewer connectors
  • Most pricing plans do not include white-label
  • Reports cannot be created with the free trial version


Final Thoughts


Anyone looking for a tool to manage their social media should consider Metricool. In addition to social media features, paid advertising is also included in the platform. Metricool appears to be very pro-active when it comes to introducing new features and improving existing ones. In addition, the company continues to provide value, such as the addition of a link in the bio.


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