As SEO has evolved, businesses have found different ways to acquire backlinks that help their websites rank higher. In addition to cold outreach, niche edits and guest posting remain some of the most common strategies for doing this. While both strategies achieve the same aims, they are different. After looking at what they are, this article will explain their differences so you know which one to choose.
What Are Niche Edits and Guest Posts?
A niche edit is a link-building strategy that entails finding relevant content that is already indexed and ranking and editing it to include a backlink to a specific website. The business that needs the backlink must find relevant websites to ensure topical compatibility. For this, they can hire companies that provide niche edits in their industry because they likely already have a list of websites that could benefit them.
Guest posting, on the other hand, is creating new content, adding a backlink to it, and posting it on a guest website. The main aim of guest posting is to get access to new audiences and gain exposure. While guest posts lead to the business exposing itself to the audience, niche edits are a more subtle option.
Niche Edits and Guest Posts Serve Different Aims
Niche edits are the best option for businesses and website owners who want an immediate authority boost. By inserting a link into content that already ranks on an authoritative website, they can benefit from this association immediately.
Guest posting is a long-term approach. With this option, the business has to create content, post it, and then wait for Google to index and rank it. However, you have more control over the topics and content surrounding your link. The additional benefit of this is a broader link profile because you can add your link to different types of content depending on your preferences.
Another difference between the two is the resources they require, typically time and money. With niche edits, you do not have to invest time into creating unique content, but you usually have to pay for the link placement.
Guest posting requires that you invest enough time into creating high-quality, unique content that leads to people checking out your business, website or brand. Even though you can write the content yourself to save money, you can outsource to companies that provide content writing services, which will save you time while creating content that meets your quality requirements.
Balancing Growth and Link Velocity
Link velocity is the number of backlinks you gain in a specific period. Niche edits allow for a high link velocity because you gain the backlinks fast. However, you should keep your link velocity within reasonable limits because Google can penalize you if you gain backlinks too fast.
Guest posting allows you to grow organically, which Google deems more natural. You get one or two backlinks first and can gain more as people share your guest posts and other content on your primary websites.
Niche edits and guest posts are proven strategies for getting high-quality backlinks to your website. Both have pros and cons and appeal to businesses with different goals and aims. They also require different resource allocations and considerations to get the best out of them.