Online Marketing for Hotels: Useful Tips From the Industry Experts

November 12, 2021

 

In recent years, online marketing has received so much attention from hotel marketers, with online search engine optimization (SEO), Google AdWords, mobile marketing, social media marketing, and content generation garnering much of the focus. According to a survey conducted by online travel agency Expedia. Consumers are increasingly turning to the web first to find hotels.

This article focuses on several key areas that hotels must concentrate on for effective online marketing.

 

Content Marketing

 

Content marketing is “the creation and sharing of relevant and valuable content (information, opinions, advice, etc.) to attract and retain a clearly defined audience – to drive profitable customer action.” In simpler terms, content marketing is about making helpful content that people will love.

Nowadays, it has become a unique process for every industry, and hotels are no exception. They have to adapt the general rules of content marketing so that they can suit their needs better. Here are some valuable tips on how to use content marketing for hotels:

 

  • Create a killer blog. One of the best ways to use content marketing is through blogging. You can learn more about starting one here. At the very least, you must create an informative hotel website that will do enough justice to your business. Organize your content so that it’s easy to find, read, and understand. You can also provide an online calendar where customers can check for any upcoming events.

 

  • Answer questions. According to the marketing experts, one of the best ways to use content marketing is by answering questions related to your business. You can see what people are searching for on search engines and provide them with answers that will be helpful for them. This strategy will give you free exposure because they’ll get to know about your company when someone visits your profile. They might even be interested enough to become your customer.

 

  • Publish press releases. Make sure you have a blog that’s updated regularly, with plenty of good content on it. Write about the latest news in your company, or put up some helpful tips related to hotels or travel that people will find beneficial. You can even write about the newest hotel openings in the city; it will help you make new connections.

 

Social Media Marketing

 

As one of the best ways to attract a broad audience, social media marketing is a must-do for hotels. Marketing experts suggest hotels should use their Facebook page as they can access it from anywhere. In addition, chatbots in the hotel industry are becoming a trend. Most hotels now have chatbots on their website chat section to enable people to chat with them 24/7 to get information.

They also advised that they create Twitter accounts to chat with customers directly. This will help hotels know their audience, what they like and how to engage them effectively. While we know Instagram for its appealing visuals, it can be used as an excellent tool for hotel marketing, especially if hotels want to promote outdoor activities since many users like to explore nature.

All these tips will help hotels see an increase in their online response, enabling them to pull more customers into their hotel business.

 

 

Search Engine Optimization

 

(SEO) is one of the most critical marketing strategies hotels can use for their business. With more and more people using the Internet to search for information about locations, companies, or services that they intend to buy from or consume, hotels have become necessary to establish a solid online presence to attract customers.

The best way to do it is by optimizing a website for SEO. What does this mean? Essentially, it means that you have to make your site attractive and readable both from a human point of view and from an algorithmic point of view. The former refers to the design and the content of the pages on your site, while the latter refers to how search engines like Google perceive your site.

The first thing you must do is to sign up for a Search Console account. You can then submit an XML sitemap to help search engine crawlers index your pages quickly and accurately. Use keywords in the titles, descriptions, headings, and subheadings of your content about the importance of SEO for hotels and how they use it to rank high on search pages. Please make sure the keywords apply to your site and don’t overuse them. Make sure they have a high relevance score in Google AdWords Keyword Planner, which is a tool you can use to determine how many people search for those terms each month.

After that, you need to write quality content regularly. You should carefully write the content you publish on your site to target the audience you want to attract, and it should always stay true to your brand.

 

Email Marketing For Hotels

 

Email Marketing is one of the most widely used marketing strategies today. Hotels can use it to promote packages, events, offerings, and deals to their existing customers. Email marketing is an easy and inexpensive way for hotels to keep their current customers updated about what’s new in their hotels or resorts.

Email marketing has some significant benefits for hotels as it is a relatively cheap way of promoting offers and deals to customers. According to a survey by Statistic brain, 54% of US adults use email as their primary source of online advertising. Email marketing is also more relevant than the traditional direct mail and cold calling methods, which are expensive. Also, email marketing has an ROI of $40 for every $1 spent by the hotel.

Personalization is one of the essential things in an email marketing campaign. Writing a professional, personalized email with the right subject, content, and images can increase your hotel email marketing success.

With the advancement of technology, marketing changed to online marketing. This benefits hotel marketers because it’s easier to promote their business compared to them using traditional marketing. There are many ways you can market your business on the Internet. The above strategies can help you achieve effective hotel marketing in this digital world.

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Is Your Business Being Found Online?

Laptop Metrics Colorado

Free Digital Marketing Report ($150 Value)

marketing module lineWant to know how your business stacks up against the competition?

Read more articles about Marketing Strategy.

How To Create Product Pages That Maximize Sales

It takes a lengthy chain of events to lead to a sale. As a merchant, you can’t control every step along the way, much as you’d like to: most frustratingly, the average online purchase will begin with a search that you can’t meaningfully prompt. Yes, advertising will...

How Can Enterprises Plan Email Marketing as Part of Their Digital Marketing Plan?

In recent times, the use of the internet has soared to another level, as now it dictates corporate processes of all kinds, including payments. A vast segment of people leverage social media and digital marketing to propel their business plans. Many businesses...

The Best Guide to Website Security for Great SEO

Today, popular search engines give maximum priority to website security. The websites that are secure for the users and purposeful are recommended and promoted by these search engines. Therefore, SEO security is crucial to your website. With time, the nature of the...

How Remote and Hybrid Work Setups Have Impacted Employee Satisfaction

At first, this seemed like an overwhelming and almost impossible shift — prior to the pandemic, only about 7% of workers were working remotely, making it uncharted territory for most individuals. Almost two years after the shift began, many people are now working...

4 Ways to Use 3D Visualization Studio Services for Marketing

Marketing is the backbone of entrepreneurship. It plays a significant role in the modern business where the premises have moved to a digital location. It is so important that the development and maturation of any business depend on it. 3D visualization studio creates...

5 Website Redesign Tips To Nail User Experience

A website is a powerful marketing tool that can help businesses improve their online presence and engage with existing and potential customers alike. A business website can also function as 24/7 customer support, allowing companies to answer users' queries in real...

Guest posting – 3 important aspects that will increase your blogging efficiency     

When a celebrity launches a new product line or a singer has a new album coming up, they make appearances on different shows and events, right? That’s just to get people to know about what they have on offer. Watching a celeb talk about their new show on SNL gets you...

5 Social Media Strategies To Fuel MSP Growth

It's a constant struggle to sustain business growth amid the ever-changing commercial landscape. This is especially true in managed service providers (MSPs) that provide long-term services to their clients. While the income may be recurring if you've built...

Read more articles about business.

9 Ways a Professional Logo Can Affect Your Branding

9 Ways a Professional Logo Can Affect Your Branding

  A logo is essential for your business, as it communicates ownership, values, and quality and is imprinted on your business cards, products, social media, website, and your clients' minds. It's probably the first interaction clients and prospects have with your...

What Makes a Good IT Strategy?

What Makes a Good IT Strategy?

Technology has seen significant growth in recent years, thanks to the pressure from ever-changing consumer needs. For instance, many customers today prefer buying their items from online shops rather than visiting the nearest brick-and-mortar store. It’s a trend that...

12 Marketing Collateral Ideas for a Small Business

12 Marketing Collateral Ideas for a Small Business

Marketing is essential for building a brand, and this is why small businesses need to have some great marketing collateral ideas to impress the customer. Digital marketing is a huge challenge for the uninitiated, as it is increasingly important to make the right moves...

10 Smart Ways to Improve Cloud Security

10 Smart Ways to Improve Cloud Security

  Today, businesses are steadily shifting their operations to the cloud. If you want safe and successful cloud operations, it's crucial to keep the cloud environment secure at all times. Companies are eager to adopt cloud solutions, but security remains a...

7 Factors to Consider When Choosing an IT Partner

7 Factors to Consider When Choosing an IT Partner

With the advent of many technological advancements, updates to hardware and software, website outages, and cybersecurity issues, it only makes sense to partner with an information technology (IT) company. When you work with an IT firm, you can handle the...

Share This

FREE 14 DAY TRIAL

Grow your business with the best SEO, content marketing, PPC, and competitor analysis tool.