In recent years, online marketing has received so much attention from hotel marketers, with online search engine optimization (SEO), Google AdWords, mobile marketing, social media marketing, and content generation garnering much of the focus. According to a survey conducted by online travel agency Expedia. Consumers are increasingly turning to the web first to find hotels.
This article focuses on several key areas that hotels must concentrate on for effective online marketing.
Content marketing is “the creation and sharing of relevant and valuable content (information, opinions, advice, etc.) to attract and retain a clearly defined audience – to drive profitable customer action.” In simpler terms, content marketing is about making helpful content that people will love.
Nowadays, it has become a unique process for every industry, and hotels are no exception. They have to adapt the general rules of content marketing so that they can suit their needs better. Here are some valuable tips on how to use content marketing for hotels:
- Create a killer blog. One of the best ways to use content marketing is through blogging. You can learn more about starting one here. At the very least, you must create an informative hotel website that will do enough justice to your business. Organize your content so that it’s easy to find, read, and understand. You can also provide an online calendar where customers can check for any upcoming events.
- Answer questions. According to the marketing experts, one of the best ways to use content marketing is by answering questions related to your business. You can see what people are searching for on search engines and provide them with answers that will be helpful for them. This strategy will give you free exposure because they’ll get to know about your company when someone visits your profile. They might even be interested enough to become your customer.
- Publish press releases. Make sure you have a blog that’s updated regularly, with plenty of good content on it. Write about the latest news in your company, or put up some helpful tips related to hotels or travel that people will find beneficial. You can even write about the newest hotel openings in the city; it will help you make new connections.
Social Media Marketing
As one of the best ways to attract a broad audience, social media marketing is a must-do for hotels. Marketing experts suggest hotels should use their Facebook page as they can access it from anywhere. In addition, chatbots in the hotel industry are becoming a trend. Most hotels now have chatbots on their website chat section to enable people to chat with them 24/7 to get information.
They also advised that they create Twitter accounts to chat with customers directly. This will help hotels know their audience, what they like and how to engage them effectively. While we know Instagram for its appealing visuals, it can be used as an excellent tool for hotel marketing, especially if hotels want to promote outdoor activities since many users like to explore nature.
All these tips will help hotels see an increase in their online response, enabling them to pull more customers into their hotel business.
Search Engine Optimization
(SEO) is one of the most critical marketing strategies hotels can use for their business. With more and more people using the Internet to search for information about locations, companies, or services that they intend to buy from or consume, hotels have become necessary to establish a solid online presence to attract customers.
The best way to do it is by optimizing a website for SEO. What does this mean? Essentially, it means that you have to make your site attractive and readable both from a human point of view and from an algorithmic point of view. The former refers to the design and the content of the pages on your site, while the latter refers to how search engines like Google perceive your site.
The first thing you must do is to sign up for a Search Console account. You can then submit an XML sitemap to help search engine crawlers index your pages quickly and accurately. Use keywords in the titles, descriptions, headings, and subheadings of your content about the importance of SEO for hotels and how they use it to rank high on search pages. Please make sure the keywords apply to your site and don’t overuse them. Make sure they have a high relevance score in Google AdWords Keyword Planner, which is a tool you can use to determine how many people search for those terms each month.
After that, you need to write quality content regularly. You should carefully write the content you publish on your site to target the audience you want to attract, and it should always stay true to your brand.
Email Marketing For Hotels
Email Marketing is one of the most widely used marketing strategies today. Hotels can use it to promote packages, events, offerings, and deals to their existing customers. Email marketing is an easy and inexpensive way for hotels to keep their current customers updated about what’s new in their hotels or resorts.
Email marketing has some significant benefits for hotels as it is a relatively cheap way of promoting offers and deals to customers. According to a survey by Statistic brain, 54% of US adults use email as their primary source of online advertising. Email marketing is also more relevant than the traditional direct mail and cold calling methods, which are expensive. Also, email marketing has an ROI of $40 for every $1 spent by the hotel.
Personalization is one of the essential things in an email marketing campaign. Writing a professional, personalized email with the right subject, content, and images can increase your hotel email marketing success.
With the advancement of technology, marketing changed to online marketing. This benefits hotel marketers because it’s easier to promote their business compared to them using traditional marketing. There are many ways you can market your business on the Internet. The above strategies can help you achieve effective hotel marketing in this digital world.