The holiday season could be the last but most crucial time to finish the year strong. Businesses must take advantage of the culture of gift-giving and celebrating the festivities. If you haven’t prepared anything concrete for your Christmas and New Year promotions, now’s the best time to get started.
People are naturally inclined to spend more of their money in December. This makes it the best time to reach out to prospects and customers. Grab this opportunity and boost your sales this year by implementing gimmicks to get your customers to buy more from your brand.
Whether you’re planning to distribute free merchandise like Tee Junction and other brands or you’re offering discounts and coupons, what’s important is to spread awareness about your promotion and execute it effectively.
Having said that, check out these tips to make your holiday marketing campaign succeed:
1. Set Your Goals First
Before acting on your promotional ideas and plans, you should know what you want to achieve first.
There are certain factors that you need to consider in this step. For instance, it has a lot to do with what you hope to achieve by the end. Figure out if you can use it to increase sales, broaden your target market, increase brand retention, and so on. You may refer to your previous holiday campaigns to find and compare ideas you think may or may not work this time around.
Remember to keep your goals customer-oriented. After all, the success of your campaign depends on how well they respond to it. Put them at the center of the narrative you want to create, and use the resulting scheme as the blueprint for everyone in the company to follow.
If you’re not sure, how to go about it, consider these tips for creating an effective marketing strategy. You can modify them to fit your needs once you finally establish your goals.
2. Leverage Personalization
One of the ongoing trends in the marketing industry is personalization. This marketing idea generates positive responses from many consumers by working on relatability. That is, they build a sense of connection and concern with their market. For instance, you can hand out personalized T-shirts as loyalty gifts for your repeat buyers.
Your audience will be more engaged by gestures with a personal touch than by a generic message. So, structure your marketing strategies to make them creative, unique, and focused on the people you want to target.
Aside from handing out custom gift items, you can also use personalization through other means, like tailored emails, newsletters, and product packaging. Little things like these can do so much to increase customer loyalty even more.
3. Decide On Your Theme
After setting your goals and personalizing your campaign, it’s time to establish your campaign theme. This is the concept that your entire marketing team will base all of its activities. This makes it so decorations, marketing collaterals, and merchandise will connect to your chosen theme.
To come up with the best theme, hold a brainstorming session with the whole team. Holiday themes should match your brand’s image and create a buzz, so make sure you pick one that’s relevant, memorable, and easy for a broad audience to grasp.
4. Know Who To Target
Don’t forget to set your target audience specifically. This is a crucial step before you implement your marketing promotions. Gather as much information as possible about the people you are trying to reach. This will help you grasp their purchasing behavior, trends in preferences, and so on.
You should also observe which social media platforms they frequent, and which marketing schemes have been working well in reaching out to them there. Creating content and planning promotions based on this information will help you make smarter decisions.
5. Create Your Promotion Plan
Once everything else has been settled, it’s time to create your actual plan. Here are some effective marketing strategies to use:
• Social Media Marketing
You can start putting your promotional materials through social media channels. Since a huge percentage of your target market spends a long time on their screens, it’s always a good idea to set a presence there. Consider which social media platforms they typically use and what time they are usually online.
Get ready to post your content on these social media platforms and engage with your customers as much as possible. Businesses can explore platforms they may not have tried in the past during the holidays. Consumers search all over the internet and social media for holiday help and inspiration. So, it’s the best opportunity to maximize your online presence.
• Email Marketing
Email marketing has always been an effective promotional strategy. You can send out announcements about flash sales, discounts, and special events. Having a list of people who might be interested in your offer is an effective way to start. Otherwise, make more effort to generate leads and grow your email list.
Segmenting your list during the holiday season is also crucial. This is because an average user would receive hundreds of emails daily from promoters and companies worldwide. It’s more effective to send out well-targeted emails to increase your chances of generating interest.
• Pay-Per-Click Advertising (PPC)
This holiday marketing strategy can be used by any company, regardless of its products. If you’re investing in PPC advertising, the holiday season is the perfect time to do so. It serves as a great complement to the other strategies you plan to use. Just now that it takes more time to generate leads with this method.
6. Stick To Simple But Effective Strategies
There’s no need to make your promotional campaigns complex. By sticking to simple but effective strategies, you can use your engagement to get conversions.
This is because focusing your promotional campaigns on your customer’s wants and needs lets you speak to them on a more personal level. So, avoid trying to oversell or hype up what you offer too much. Stick to what works and let your messaging do the rest.
The holiday season is one of the best times to generate revenue for companies. That’s why you should put in the work to study, plan, re-evaluate, and execute promotional campaigns. With the steps and tips mentioned in this article, doing so with great results is within your grasp.