Top Strategies To Make Your Website Rank Higher In Google Search Results

March 10, 2021

Ranking higher, even on the first page should be your goal no matter what type of business or website you run. Websites that are on the first page, or that are in the top results get more click-throughs which will potentially lead to more customers. So, you have nothing to lose and possibly everything to gain, but, where do you start and how long will it all take.

Your starting point should be your website. You need to take a good look at your site and see where it is letting you and your business down. Is your website free from errors, is it written in a font that is simple to read and process, does it look good as a mobile site – is it even optimized for mobiles. The following article will help you learn some useful strategies to make your website catch the eyes of Google search results.

strategies to rank higher



Fresh Eyes

Looking at your website with fresh eyes before you get started will help you see what needs doing. At this stage, it is probably worth hiring a professional who has experience optimizing your site for seo to look at your website. Expert advice and guidance don’t have to cost a small fortune. Utilizing a professional with experience will ensure you get results. After establishing who you will use to assist you in getting first page results then you may be able to get a rough time scale with regards to when you could achieve the results you are aiming for.


Be Informative

There is lots of rubbish around on the internet, lots of copycat websites and lots of websites that are selling products that will waste your time. Google doesn’t want or need to be weighed down by any more of these sites clogging their systems and algorithms. Make sure your website and any content you provide is informative and helpful to your target audience. Don’t just produce content in the hope it will be seen, instead, create content that is built around your target audience. If you do not feel you can produce content that grabs attention and interest then hire someone who can.


Make Sure You Are Relevant

Just as you have to be informative, you also have to be relevant. Relevance is essential to ensure you rank as high as possible, you have to be relevant to your target audiences/your customers, and relevant to google who are constantly trawling for new sites and new information. Providing relevant information to searches will help you get noticed and will build up trust and authenticity from visitors and customers alike. So what is your target audience searching for and how can you be relevant to their searches?


Ensure Your Website Is User Friendly

A site must be friendly when it is used on a device such as a laptop, and it should also be optimized and friendly when used on a phone. When websites are friendly, easy to load, and quick to use – then google likes them, as do visitors. Your website needs to be free from loading errors and glitches, and it needs to be quick to load up. Visitors, customers, and Google do not want to be waiting around for your pages to load. Consider redesigning your website if it feels outdated, clunky, and hard to use. You will not get a second chance to impress first-time visitors, so make their first visit the best you can.


Build Trust

Visitors to your website need to trust you to use you and your services/products. Similarly, google wants trustworthy sites to appear in its top results on the first page too. Nobody wants spam pages to fill the front page, so to ensure you get to the top build trust from the start. To build trust you have to be honest and open. On your website, you need to provide clear and concise contact information, and you need to ensure that your site keeps visitors and their information safe and private. Trust takes time to build up but with persistence, informative and relevant content, and user-friendly pages it is more than possible to achieve.

strategies to rank higher


Utilize Keywords And Backlinks

Working together with other trusted websites and creating relevant and useful backlinks can help build your presence, and it can help build trust at the same time too. As well as utilizing backlinks you also need to use keywords that get results. Keywords need to be utilized throughout your whole website, and you need to use different keywords on different pages of your website. Keywords can be anything from single words to phrases but they must be relevant to your websites and businesses offering.

It can be overwhelming building awareness of your website and it can be time-consuming especially if you are trying to run your business at the same time, so, do not be afraid to ask for assistance from professionals. What could take you weeks or months to achieve could take them hours and days.


Submit a Comment

Your email address will not be published.

Is Your Business Being Found Online?

Laptop Metrics Colorado

Free Digital Marketing Report ($150 Value)

marketing module lineWant to know how your business stacks up against the competition?

Read more articles about SEO.

9 Building Blocks of the Business Model Canvas

The 9 Building Blocks for any Business Model are as follows:   1. Customer Segments 2. Value Propositions 3. Channels 4. Customer Relationships 5. Revenue Streams 6. Key Resources 7. Key Activities 8. Key Partnerships 9. Cost Structure I am going to discuss each...

Why Your Business Should Hire a Digital Marketing Agency

A digital marketing agency handles promotional and marketing campaigns that help a business attract more customers. Why should your business hire one? What benefits can you get from an external marketing team? In this article, we’ll talk about digital marketing...

Digitally Transforming Your Business Communications to Support Marketing and Growth

Digital transformation is reshaping the way we do business in many different ways. From the way we generate leads and approach the art and science of sales, to the way we communicate internally and externally, there is no denying that digital technologies beg the need...

Internet Marketing: What Is It & How It Can Build Your Brand

  The official birth date of the internet is widely considered to be January 1, 1983. Since then, we have grown accustomed to the web and its capabilities, spending more and more time in front of our computer screens. According to DataReportal’s Digital 2022...

Facebook Competitors: Do They Have a Chance?

It’s a death by a thousand cuts that Facebook faces, both now and in the future of social media experiences. That’s not to say that Facebook (now termed, Meta) is going to go away, just that it’s no longer the big bully on the block. There are scores of social media...

What Is Trust Flow SEO?

First, let’s see what trust flow means for websites – Trust flow is a measure of the quality and trustworthiness of a website, based on the number and quality of inbound links to the site.     A high trust flow indicates that the site is trusted by many...

What Do “Business Development Skills” Mean In a Resume?

Every business needs development, and we can see the development of a business in its marketing.     Marketing is not just about selling or advertising, it's about developing your business by creating relationships with your customers. It's about...

How Much Cornerstone Content Should You Have?

Cornerstone content is the foundation of your website or blog. It's the most important and comprehensive material that you have to offer, and it's what you build everything else around - including your social media strategy.     Cornerstone content is...

Read more articles about business.

9 Building Blocks of the Business Model Canvas

9 Building Blocks of the Business Model Canvas

The 9 Building Blocks for any Business Model are as follows:   1. Customer Segments 2. Value Propositions 3. Channels 4. Customer Relationships 5. Revenue Streams 6. Key Resources 7. Key Activities 8. Key Partnerships 9. Cost Structure I am going to discuss each...

5 Things to Consider Before Buying Stocks

5 Things to Consider Before Buying Stocks

  Building a successful business is one of the best ways to achieve financial freedom. Nonetheless, this does not mean that you should stop exploring other opportunities to boost your income. The options abound, and one that you might want to consider is...

15 Websites with Free Stock Images for Commercial Use

15 Websites with Free Stock Images for Commercial Use

Photography is an essential part of any design and finding the right commercial-use photos for free can be a challenge. Sure, you could find the standard stock photos of a person sitting in front of a computer or business professionals smiling in a conference room,...

How TikTok Is Changing The Way Businesses Advertise

How TikTok Is Changing The Way Businesses Advertise

  From old-fashioned word-of-mouth advertising, social networks have improved how businesses publicize their brands. There is a new world of digital marketing on Instagram, Facebook, YouTube, TikTok, etc. According to research, TikTok records over I 000,000,000+...

Understanding of Linux device driver development

Understanding of Linux device driver development

The creation of Linux device drivers is a highly demanded service provided by numerous IT companies. What is Linux? What are the functions of drivers in Linux-based solutions? How to develop these drivers? Find the answers in our article.     About Linux...

Share This