Today, creating a professional website for your brand is necessary to build credibility, attract customers, and boost sales. However, without the right digital marketing strategies, your website will be lost in the saturated online world. To improve a website’s visibility and ranking, digital marketers use SEO as one of their main strategies. SEO, or Search Engine Optimization, is the process of increasing quality traffic on a website using a set of keywords and phrases that are detected by search engines’ algorithms, which consequently improves your website’s ranking.

Approximately 89% of digital marketers around the world swear by the power of SEO when it comes to attracting more customers and boosting sales. In fact, the application of this strategy in promotional campaigns is becoming a must today. Here are some reasons to incorporate SEO into your digital marketing strategy.

1.   Improve Ranking in Search Results

Even if you have invested a lot of time and effort to create your brand’s website, you will not attract customers if it doesn’t appear on the first page of any search engine. Since most users rely on top search engine results to find a product or service, it is crucial for your brand to rank higher when a user enters information in the search bar. By optimizing your site with the use of SEO, you can also reach potential customers and business partners. Every search engine has its own algorithm that detects a website by pointing out specific keywords. SEO aligns with those keywords and phrases, which can then be added to your website’s text and images.

2.   Increase Online Visibility and Brand Awareness

In today’s digitally driven world, increasing a brand’s online visibility is of the utmost importance. If you want your website to be on top of the search results and queries related to your business domain, SEO can be of huge help. If your website ranks high, users will trust your brand more, which, in turn, can increase brand awareness. You can hire a specialist who can optimize your website so that search engines can recognize it as an authority site. Such experts are certified and know how to tweak websites to get the desired results in as little time as possible. Online SEO tools will also help you churn out useful keywords to optimize your site.

3.   Improve Your Website’s User Experience

Building a website is not enough; the design language, behavior, and user experience will determine its success. Even if your products are good, a visitor will not return to your site if it is not user-friendly. Applying SEO can improve your website’s UX design by improving its loading speed and providing user-friendly elements that impress most visitors. Whether your users are getting information about your site, purchasing items, or just visiting, a positive experience will bring them back. Google’s algorithm shows website results that are not only quick to load but also provide an enhanced user experience.

4.   Build Credibility

As mentioned, every brand must build credibility to achieve success. Ideally, if your website ranks on the first page of any search engine, users are automatically drawn to it, which can establish trust. It is known that 75% of users stay on the first page of Google’s search results as they believe that the search engine filters out and displays the best websites. In a way, every search engine complies with the type of content you produce, your website’s loading speed, and the applied SEO to rank your website. With enhanced credibility, your brand will attract more customers.

5.   Stand Out from Your Competitors

Attracting potential customers to your website is half the battle won; the real struggle is converting the leads to actual customers and retaining them for long. Since there are a lot of websites catering to a similar target audience, you must stand out from your competitors to retain your leads and turn them into permanent customers.

SEO does not discriminate and helps both small and big businesses to perform better. It is particularly useful for small companies as they are often unable to afford services related to organic rankings. SEO lets them compete with big corporations and gives them a fair chance to perform better.

6.   Increase Website Traffic

Needless to say, once your website ranks higher than your competitors on a search engine, you will attract more users in a completely organic way. Since SEO can be integrated with other marketing strategies such as social media, email, and blogs, it will help attract website traffic through various means. This, in turn, will generate more leads and boost sales.

If you haven’t included SEO in your digital marketing strategy yet, it is high time you do. With SEO in place, you can quickly improve your website’s ranking on search engines’ results pages and enhance its visibility. SEO is so effective that it is slowly but surely turning into a necessity. Even though it may take some time for this strategy to show results, it can be extremely useful in the long run.