A year or two ago you may have been assured that video content was a fad. Perhaps you’re convinced your audience doesn’t respond well to videos. Plus, it can easily become the most expensive piece of content you make, so it can’t deliver ROI, right? Wrong! It’s time for video content to wake up for businesses across the board. It’s been shown over and over again to be the type of content that generates great engagement and drives results. How do you manage to develop a smart, budget-honoring video content strategy? And why? Let’s take a closer look!
Top Engagement and Great ROI
Video is the dominating content right now. Typically, they are shared more than blogs, which can have a profound effect on your business. Up to 92% of mobile video audiences share videos that strike a chord with them. Nor is this a ‘fad’ in online marketing. Video traffic is only growing. Creating great video content needs to become a priority for your business, or you will be left behind.
The good news is that video is also great for measurable ROI. It’s an easy content form to track, and the tools to do so are often accessible through the platform itself. Combined with the fact that over ⅔ of viewers are more likely to buy from a video than a text post, and you’re looking at an easy way to determine exactly how effective video is for you– and the answer is likely to be ‘very’!
Tell Better Stories
Humans are very visual creatures and it’s easy to impart a ton of information in just a few visuals. Everything from lighting to facial expressions tells a story and tells it fast. You can also ‘reuse’ video content for a ton of purposes, from different social platforms to emails and your landing pages.
YouTube has become the second biggest search engine in the world thanks to its ownership by Google, too, so expect better SEO results. Plus, it’s a great way to deliver soft-sell marketing, evoke emotions, and encourage investment in your brand.
How Anyone Can Create Quality Video
So, how can you make quality video content without breaking the bank? Today, even the average smartphone has access to a range of quality cameras, including effects, so there’s really no excuse. While every piece of content should be slick and on-message for your brand, not every video needs a massive budget. It simply needs to be made with an eye for detail and quality. Look for quality royalty free music for video, stock imagery, stock video, and freeware video platforms/software to make your budget stretch further. Above all, make sure the content you create can be easily accessed via mobile devices, as that’s where most of your viewers will be coming from.
Great video content doesn’t have to be expensive. Instead, focus on telling compelling stories, keeping your brand messaging consistent, and connecting with your audience meaningfully. Don’t miss out on this crucial content category because you’re afraid of the cost- we guarantee the ROI you see will soon reassure you that video content is the way to market successfully after all.