SEO Strategy Planning Tips From the Experts

April 18, 2021

A huge amount of our lives and daily activities now take place online, and the Internet has now become the most important platform for businesses, personal blogs, and portfolios. Over the last decade, the importance of creating a great website has become more and more apparent as every industry has become incredibly competitive online. In addition to creating an aesthetically pleasing, user-friendly website design, you need to take all the necessary steps to maximize the traffic which visits your website.

The most effective way to increase your traffic is through SEO (search engine optimization). The best SEO experts implement a range of methods so that websites rank as highly as possible on search engine results pages (SERPs). This can guarantee a high frequency of visitors to the site, which can then become new customers, loyal readers, or whatever the website is seeking.

To help everyone maximize the potential of their website, here are six SEO strategy planning tips from the experts.

seo planning tips

 

1. Address any Technical Issues with your Website

The first expert tip for effective SEO strategy planning is fixing any technical problems on your website. Technical issues reflect negatively on websites with both visitors to the site and the algorithms behind the crawlers which judge where competing websites are ranked on the SERPs. The times are long gone when website users are willing to expect anything other than a perfect on-site experience, so if your site has any broken links, slow page loading times, or difficult-to-navigate menus, they will quickly disregard your site and move onto your competitors’. Likewise, the search engine crawlers are highly sophisticated and will identify every technical problem and your website is highly likely to be penalized in your rankings. Put yourself in the place of your visitors and if you find anything frustrating about your website, resolve the problem immediately.

 

2. Produce Quality Website Content

Once you have taken care of the technical SEO, you then need to give your attention to the most important aspect of any website; the content. The folks at SEOJet know that content is king, and they explain that you need to provide relevant, quality content which is going to attract new visitors and keep them coming back. With so much competition for every website regardless of the niche, you need to stand out when it comes to your content. Users don’t want to read large blocks of text.

Optimized content uses the right headings, paragraph lengths, and provides visitors with an engaging experience. One of the best ways to create winning content is to research the most successful competitors in your niche. See what they are doing well, borrow what you can, and improve on their content wherever possible.

 

3. Research the Highest Ranking Keywords

Search engines are the most popular way for web users to locate the websites they need. When search engine users enter a search term, the first page of results gets 90% of all clicks, and the click rate below even the top five ranked results drops off dramatically. In order to ensure that your website is in that top five, you need to research the most commonly searched keywords and integrate them into the content on your website.

This needs to be done with some skill because if you don’t do it properly if you use too many keywords, for example, your website can be flagged up by the search engine crawlers for keyword loading, and your SERP rankings will suffer accordingly. Unless you know exactly what you are doing, it is usually worth hiring an SEO expert to write your on-site content to ensure it is perfectly optimized for maximum rankings potential.

 

4. Create Quality Backlinks for Your Website

The first three tips in this guide address your website’s on-site SEO, but this is only half the battle. The top-ranking websites have fantastic off-site SEO and this begins with backlinks. In order to create quality backlinks, you will need to contact authority sites which the search engine crawlers already rank highly in your field.

Search engines are very strict when it comes to backlinks and if you just pay for a load of links on any old site, your website is likely to be flagged and could even end up being blacklisted altogether. This can totally destroy your website and can be next to impossible to come back from. Building backlinks yourself can be very difficult so it is often worth hiring a specialized link building company to help you.

 

5. Use Social Media to Your Advantage

Social media is fantastic for SEO purposes for increasing your website’s traffic, promoting your brand, and building your customer base. You can also promote new website content on your social media because far more people check their social media every day than their favorite websites. In order to use social media to your advantage, you will first need to research which platforms your visitors and audience use the most. From there, you have to provide innovative daily content because the attention span of today’s social media users can be very short indeed.

 

6. Be Patient about the Results

The final tip is to give your SEO strategy time to reap its results. Far too many people are impatient and change track or abandon their plan altogether because they don’t see overnight results. If you follow the five above tips, you will start to see results but you need to give them time to take effect. With SEO, as with so many other things in life, good things come to those who wait.

seo planning tips

A well-devised and executed SEO strategy can really take your website to another level. Driving more visitors to your website will maximize your chances of achieving your website goals, whether that is to increase your audience or sell more online products. SEO is an intricate and highly skilled process and requires the right knowledge, experience, and analysis. SEO takes a while to show its results so don’t give up if you don’t see results straight away. Follow these SEO strategy tips and you will be on the right track to more traffic.

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Is Your Business Being Found Online?

Laptop Metrics Colorado

Free Digital Marketing Report ($150 Value)

marketing module lineWant to know how your business stacks up against the competition?

Read more articles about SEO.

Guide to Create Effective SEO Strategies for your Business from Scratch

Building a strong SEO for your website in many ways strengthens the chances of your website succeeding. In the times that we are living in, you cannot do away with SEO. It in many ways runs parallel to the core of your website. Reforming an SEO strategy for your...

How To Make Sure Your Business Is Safe No Matter The Branch

A successful business might be considered the most valuable asset one can possess. Not only because a business can have a lot of capital invested in it, such as machines or offices, but because it has a developed product or service, and a secured place on the market....

Finding The Right Web Developer For Your Project: Pros And Cons

As much as we might all like to believe that we can get almost anything done on our own, this cannot be said for many projects in the tech space. One of such projects in web development. According to Wikipedia, web development is the work involved in developing a Web...

How to Make Your Office Space the Perfect Productive Environment

You might wonder “how can I make my office space more productive?” Many factors impact how much work the average small business owner completes in a day. Eliminating distractions and adding motivation helps you get the most from the hours you put into your job....

Software company vs. digital product studio. What’s the difference?

Choosing between a software company and a digital product studio can be confusing. Both the software company and digital product studio develop digital products and software. Is there even much of a difference between the two? The answer is yes, and the answer is in...

4 ways to improve your SEO in 2021

Search engine optimization (SEO) is the process of making your website more visible to internet users. You can have the most amazing blog, the greatest e-commerce store, or the best ever app, but it will all go down the drain if users (some of which will turn into...

6 Tips on How to Keep Your Office Clean

Any and all spaces where people spend a lot of their time should be clean. Period. Public spaces, homes, vehicles, but also working quarters such as offices. Cleanliness has a lot to do not only with maintaining our health but also with how we feel mentally and...

A Quick Guide to Search Engine Optimization

One of the roadblocks that get in the way of true digital inclusivity is the density of industry jargon. Terms like Search Engine Optimization are bandied about by marketing firms and web designers - often with very little clear explanation as to what they mean....

Read more articles about business.

How To Make Sure Your Business Is Safe No Matter The Branch

How To Make Sure Your Business Is Safe No Matter The Branch

A successful business might be considered the most valuable asset one can possess. Not only because a business can have a lot of capital invested in it, such as machines or offices, but because it has a developed product or service, and a secured place on the market....

How to Make Your Office Space the Perfect Productive Environment

How to Make Your Office Space the Perfect Productive Environment

You might wonder “how can I make my office space more productive?” Many factors impact how much work the average small business owner completes in a day. Eliminating distractions and adding motivation helps you get the most from the hours you put into your job....

6 Tips on How to Keep Your Office Clean

6 Tips on How to Keep Your Office Clean

Any and all spaces where people spend a lot of their time should be clean. Period. Public spaces, homes, vehicles, but also working quarters such as offices. Cleanliness has a lot to do not only with maintaining our health but also with how we feel mentally and...

4 Solid Onboarding Tips Every Manager Should Know

4 Solid Onboarding Tips Every Manager Should Know

One of the greatest resources of any company is its workforce. For this reason, companies must hire and retain the best talent. Hiring new talent is a considerable investment for any company. The hiring cost can go up to $100k due to training and mentorship....

Share This