The SAAS industry is booming, and right now, there are about 6,829 SaaS companies in the market niche alone.
In total, there are about 15,529 SaaS companies in the world. This is not to scare you, but it sure means to be heard through the noise and be a force to reckon with; you have to develop an effective SaaS marketing strategy.
An effective SaaS marketing strategy is crucial to the success of your SaaS business. And if you are looking for new, innovative ways to supercharge your SaaS marketing efforts for success, you are in the right place.
This article will share the top five SaaS marketing ideas you can employ to revamp your SaaS marketing strategy for increased lead conversions.
What Is SaaS marketing?
SaaS marketing is the process of promoting your SaaS product to build awareness and increase sales. SaaS marketing involves all the strategies and techniques involved in introducing a product, creating awareness, generating leads, and converting these leads to sales.
Why should you improve your SaaS marketing strategy?
The SaaS market is constantly evolving, which is why SaaS companies are continually looking for new ways to keep up with the ever-changing market.
For your SaaS marketing strategy to work and generate the conversions your SaaS business needs to thrive, you need to supercharge your SaaS marketing efforts for success constantly.
Let’s discuss the different ways improving your SaaS marketing strategy can help grow your SaaS business.
1. Increases brand awareness
One of the essential benefits of improving your SaaS marketing strategy is to increase your SaaS products’ brand awareness.
The better your SaaS marketing is the more your product awareness increases. This means more people will get to know your product, thereby increasing your chances of attracting more leads that convert to customers.
2. Increases lead generation
Lead generation is crucial to reaching your sales goals as a SaaS business; this is why lead generation is an essential benefit to your SaaS business.
An effective SaaS marketing strategy doesn’t only help generate leads, but it creates a reliable chain that makes a consistent flow of leads.
An effective SaaS marketing strategy creates processes that hook your potential customers in and allows you to create a flow of customers consistently.
3. Builds strong relationships
Building strong customer relationships is crucial for customer retention, and an effective SaaS marketing strategy helps you do just that.
A good SaaS marketing strategy prioritizes customer satisfaction and develops new ways to ensure your customers’ needs are well-catered for.
It also comes with customer follow-up strategies that keep the conversation going even after the first purchase.
A good SaaS marketing strategy involves providing value to the customer even after a purchase, to motivate, inspire and help solve organizational issues, so your brand remains an invaluable asset to your customers.
Practical SaaS marketing ideas for your marketing strategy
Take a look at the best SaaS marketing ideas that we compiled. You can inculcate them in your marketing strategy now to see measurable results soon. This SaaS marketing guide can also serve as additional help for better results.
1. Improve your content marketing strategy
Content marketing is the bedrock of any successful SaaS marketing strategy. This is because the companies who will most likely use your SaaS products are people looking to solve their organizational challenges.
It is, therefore, essential to place your company strategically in the eyes of your target audience so that whenever they search for solutions, your company can be the first to come through for them.
How do you go about this? Maximize your blog’s potential. The best way to go about it is by making your blog posts customer-focused rather than company-focused.
This means your blog posts should be more educational than salesy. Research shows blogs that educate receive 14% more organic traffic than company-focused blogs.
Also, ensure your content is created around what your audience is looking for. This ensures your content is focused on your customers’ pain points, and you can offer them real value that way.
To get more readers to stay glued to your content, you have to make your content appealing.
One way to do this is to make your content scannable by including appealing visuals related to the topic of discussion.
But it doesn’t end there. To get the best results from your content marketing strategy, you need to keep the conversation going and take your readers a little deeper into the sales funnel to get the result you need.
Mainly, this works by asking for something in exchange for the free, valuable content they are about to consume. This could be your audience’s contact information, such as their email or contact number.
With this information, you can relate with your customers on a more direct, personal level without annoyingly bugging them. This draws them deeper into the sales funnel and makes them qualified leads with high potentials for conversion.
2. Embrace product-led growth through a freemium model
Product-led growth is a go-to marketing strategy many SaaS companies adopt to generate leads and increase sales conversions by making their product the primary vehicle that attracts, acquires, and retains customers.
This is often done through the freemium model. The Freemium model involves giving your potential customers limited access for free for a long time.
The idea of the freemium model is to give your customers a bite of your product and make them yearn for more.
There are different ways to go about this. You can use a limited feature freemium model, where you restrict your free users from using your product’s specific features.
Here, you tell them, you can use the “xxx” platform for free, but if you want to use “xxx” features, you would have to pay for it.
The second freemium model strategy is to restrict the usage of your product for free users. For example, you may tell your free users they can only use your product for specific hours of the day or for a few times in the month. If they want to get something more than that, they would have to upgrade to a premium plan.
Another freemium strategy that works is reduced customer support. This is where you restrict the level of support you give to your free users; you may provide them with access to your product for free, but you can withhold other essential tools to facilitate your product’s use.
The freemium model strategy will help you generate lots of traffic and leads since there is often not so much commitment attached to using your product.
In the long run, it helps your customers harness the full potentials of your products and leads to increased sales conversions.
3. Harness the power of referral programs
Referrals are an excellent deal for lead generation and sales conversion for any business.
Research reveals people are 4x more likely to patronize a brand when referred by people they know. Another study shows 50% of people are likely to give a referral when there is an incentive attached to it.
Whether it’s in the form of free offers like reduced subscription fees, or access to premium offers, you are bound to experience increased referrals when you include an incentive to it.
So, display your referral programs on your website and social media platforms and let your SaaS customers know what they will be getting in return. This gives them the motivation to bring more users to your platform.
4. Create meaningful calls-to-action
A Call-to-Action is a vital element to your SaaS marketing strategy. However, many SaaS companies use CTAs but do not get the required results because they do not make the CTAs as effective as they should be.
Your CTAs should go beyond telling your customers to “sign up now” or telling your customers to “input their email address”; it should go beyond that to convey a compelling benefit concisely.
For example, a CTA like “sign up now to grow your network” clearly sounds better than the generic “sign up now.”
5. Develop a straightforward sign-up process
Rigorous, time-consuming sign-up processes are a stumbling block to lead generation and sales conversion. Many times, your customer may be already profoundly interested in signing up to your SaaS platform, but then it gets to the sign-up page, and they have to fill many forms.
Right there, they start to re-think and re-evaluate the entire process to see if it’s worth it anyway. In the end, your prospect loses interest and moves on to something else.
The sign-up process goes a long way to determine if you will land or lose that client, so it’s essential to make the process as seamless and quick as possible.
It’s advisable to make the sign-up forms as short as possible, only leave the most important details required to sign up on your platform. All other information can come in later. But first, land them as your clients, and make it pretty easy for them.
Improving your SaaS marketing strategy is crucial to generate the best results for your business. We have discussed the different ideas you can implement in your SaaS marketing strategy this 2021 for rapid results. To learn more about the top secrets to effective SaaS marketing, be sure to check out the SaaS marketing guide we shared earlier and put it to good use.