Social Media Marketing on a Shoestring Budget

July 27, 2021

It can seem daunting trying to compete when you know your competitors have a budgetary advantage. However, there’s an aspect to the nature of the internet itself that has a leveling effect, provided you’re smart about it.

The technological space lets us achieve outcomes that simply weren’t possible before, meaning that little tricks go a long way. If you want to know how to add lip gloss to a photo, for example, there are many options to check out.

There is also a plethora of filtering choices, both in terms of graphic effects and selection criteria, so being smart about seemingly little things can have a serious impact on your business model. It pays to be careful with detail.

 

Who Are You Trying to Reach?

 

Those with larger corporate budgets can cast wide nets. This means they get a huge haul of what they’re after, but a heck of a lot of wasteful bycatch too. If you have the money, you might not mind throwing unwanted fish back into the sea.

When you’re on a stricter budget, however, you simply don’t have this luxury. You have to become a target-obsessed fisherman who knows where to look for precisely the intended quarry, to the exclusion of all else. You cannot waste a dime on bycatch.

So, it’s knowing your customer. Know your platforms, know your timing, and know your pitch backward and forwards. You must be economical in everything you do, right down to the finest detail.

 

 

Focus on Appropriate Spaces

 

Knowing your customer goes deeper than many people realize. It used to be limited to knowing what certain people spend money on, and not much more. With the social media landscape, this has changed dramatically of late.

Now, you can know a lot more and sharpen your marketing accordingly. Where does your customer communicate? What times do your customers consume media, and where do they do so? What forms of media are being consumed? Why are these forms popular?

All of these are pin-point weapons in the right marketing hands, and all of these must be employed with high specificity. You don’t have the resources to be wasteful, after all, so pennies on the dollar are important.

 

Be Meticulous in Everything

 

If it seems like a Hail Mary, it quite likely is one. We all love the underdog story in which success is torn from the jaws of defeat through spectacular providence, but the pragmatic truth is that for every success of this kind, there are a million abject failures.

The ground is littered with the bones of ruined companies, precisely because of this. On a budget, you need to pay extreme attention to the statistical side of things and plan your moves meticulously. No false moves if you can avoid the pitfalls.

 

 

Last Thoughts

 

Business is cut-throat stuff, no doubt about it. Your bottom line is the ultimate key to whether you succeed or whether you add to the bone pile. The entire focus has to be on what you can reasonably expect to succeed at and making it happen.

So, taking great pains to ensure that every marketing dollar hits its mark is at the very top of your agenda. If it isn’t, it really ought to be. You aren’t Nike or Intel, at least not yet, so you can’t flood the entire earth with your message.

You have to be a lot smarter than that. Be sure of who you’re dealing with, who you’re entrusting with your budget, and who is absorbing your content. Once you’re certain of those things, you can branch out a little, but not before.

0 Comments

Submit a Comment

Your email address will not be published.

Is Your Business Being Found Online?

Laptop Metrics Colorado

Free Digital Marketing Report ($150 Value)

marketing module lineWant to know how your business stacks up against the competition?

Read more articles about Marketing.

Digital Marketing Agency – Hire Them When You See These 12 Signs

  Wondering why your digital marketing strategies are failing? Why are you not getting the expected ROI? Well, it’s a sign that it’s high time you hired a digital marketing agency. You should reevaluate your decisions and rely on professionals. However, you might...

How SEO Optimization Helps Online Businesses Thrive in Today’s Market

Businesses have long understood the importance of search engine optimization (SEO) in order to reach more potential customers. By optimizing your website for visibility on search engines, you can reach more people who are looking for your products or services. In a...

Top Content Writing Tips That Will Make Your Work Easier

  There are several elements that make a great website. The most important ones include aesthetics, design, and of course its content. These are the things that attract more viewers and keep them engaged. Now, even though at first glance many would think that...

6 Content Marketing Tips For Financial Advisors

  Integrity and authority are considered top factors that separate mediocre practitioners from exceptional ones in the finance world. Like any industry in the digital age, engagement and interactions are slowly moving towards a more technologically infused way....

5 Things You Want from Your SEO Agency or Freelancer

  You can use a freelancer if you need SEO for your law firm’s website, or else you can hire an agency. You might also think about hiring a full-time SEO specialist who can work for your law firm exclusively. If you do that, you’ll need to pay them a competitive...

How to Successfully Enhance Your Employee Marketing

  It’s not always an easy mission to align the workforce with business objectives but if you want your company to flourish, you must put in the effort. One of the best ways that businesses can meet their goals is to do everything possible to provide a superior...

Essential Steps Towards Becoming A Boss That People Enjoy Working With

  Research by Gallup found that 50% of employees quit because of their boss, not their responsibilities at the workplace, according to statistics on Officevibe. Running an established company or a start-up isn’t easy. As a manager, you’ll spend a substantial...

How Does Web Design Affect SEO?

  A properly designed website is crucial for businesses and brands in the current digital world. A solid site speaks of the business’s reputation and credibility. A good design will engage visitors, provide personalized experiences, and nurture leads. However,...

Read more articles about business.

Most Experts Agree You Will Need These 7 Tools for Your Business

Most Experts Agree You Will Need These 7 Tools for Your Business

Starting a business is no easy task. There are so many things to think about – from the initial planning stages to the day-to-day tasks of running the company. It can be tough to know where to start, but one thing you definitely need is the right tools for the job. In...

4 Best Social Media Practices For Small Businesses

4 Best Social Media Practices For Small Businesses

  Social media can be the key to unlocking unlimited opportunities for your small business. In the current digital era having a social media presence is vital for your business thanks to its strong visual appeal, informative nature, and the potential to trigger...

9 Lead-Generating Content Frameworks For Your Business

9 Lead-Generating Content Frameworks For Your Business

Content frameworks are a collection of articles, blog posts, videos, and other forms of content that be arranged in whatever order you want to deliver your message. Content is the most important thing to have to attract the right clients for your business. When...

Share This