While Search Engine Optimization (SEO) is the most popular approach to increasing organic web traffic to your online sites, the truth is that it will actually take some time to get your site to rank highly on search engine result pages. This is why launching a Google Ads campaign is a worthwhile shortcut.
With a Google Ads Campaign, you can set up a website today and start receiving good traffic within a few days. This, in turn, translates to quick leads and the eventual growth of your business, whether you’re just getting started or you’ve been at it already for several years.
With Google Ads, you can receive a massive return on investment (ROI). It’s also an excellent way to understand your market and discover their needs by analyzing the ad’s performance metrics.
If you want to experience these benefits firsthand your business may need to try a Google Ads campaign. However, you must launch the campaign the right way if you want to get good results. Here is a brief rundown on the steps you need to follow when launching a Google Ads campaign.
1. Select Your Campaign Title And Type
Once you have a Google Ads account, you need to start by coming up with a proper campaign title. Remember to pick one that’s attractive and comprehensively describes the product or service you’re marketing. You may consider including elements like location, brand, website, match type, channel, and other suitable keywords in your campaign’s name.
You will also have to choose the type of campaign you’re launching, as that will specify the exact Google display channel you’d want our ad to appear. For example, YouTube, search engine results pages, emails, or other sites.
2. Choose Your Ad Show Location
Your ads should be aimed specifically at your target audience. For example, if you ship your products exclusively within the U.S., there’s no need to display your ads to web users outside the country. Advertising outside your target audience would be a waste of time and money, a common marketing challenge among businesses worldwide. The default options you’re presented with are:
- United States,
- United States and Canada,
- All countries and regions,
- Enter another location.
After picking your location, go to the location option link, where you’re provided with your target preferences. Here, you have three options:
- People are interested in your targeted location.
- People within or frequently available in your targeted location.
- People within your targeted location who are interested in the type of products you deal with.
The second option is the best since your ads will only display to those people who are physically present in your targeted location.
3. Determine Your Budget
You must determine the amount of money you’re willing to spend days on the campaign. As a beginner, you’d want to keep your budget low as you test what works well and what doesn’t. Once you have a firm grasp of what works for your business, you can increase your ad budget to as much money as you can comfortably afford.
Remember that Google may sometimes go slightly beyond your daily price range. Thus, you need to monitor your campaigns and modify your budget weekly to ensure you don’t exceed your monthly budget limit. Decide on your monthly budget and divide it by the number of days you want your campaign to run. This will give you your daily budget limit.
You can choose to pay manually via credit card or set up an automatic payment scheme. For the latter, you have to connect your Google Ads account to your bank account. Any fees will be deducted automatically.
4. Set Your Bidding
Google may ask you about your target goals for the campaign. The available options include impressions count, conversions, and clicks. Google charges you only when web users click, view, or convert into customers. Failure to pick a bidding tacking gives Google the go-ahead to do it automatically for you. For best results, you’d want to pick your bid tactic directly instead of permitting Google to do it for you. This allows you to avoid the inconvenience caused by automatic bids.
To bid directly, click on ‘bid tactic directly.’ You’ll be provided with a list of bidding policies. On top of the list are the automated strategies. You’ll come across a Manual CPC at the end of this list. Click on Bingo. This is the best option as it enables you to manage your cost per click for every keyword in your campaign. If you receive a warning message from Google about this, ignore it.
5. Add Keywords
Adding keywords is sometimes challenging. For instance, you may be tempted to insert all the keywords you think are applicable to your business. This is what Google expects you to do, as you’ll have to use more cash.
Instead, you should focus on a few highly targeted keywords. These are the keywords you’re sure your audience will use on search engines when looking for products and services. Potential customers are more likely to click on an ad containing the keywords they used on Google’s search bar. Hence, make sure to use specific keywords on the ad headlines.
6. Track Conversions And Other Metrics
You’d surely want to track your ad’s performance. Google allows you to track key metrics such as the following:
- Website calls
- Calls from ads
- E-commerce orders
- Webform leads
Make sure that you have checked all the suitable tracking options that apply to your business and ad type. These will help you evaluate the effectiveness of your ads. If you find out your approach is feasible, you can capitalize on it and add more budget. If the campaign doesn’t bring in any leads, you can consider launching an entirely different one.
Google Ads come in handy when you want to divert more traffic to your online sites even if they have yet to rank highly on search engines. The good thing is that a Google Ads campaign is fairly easy to set up, plus they also support SEO marketing strategies. That said, go ahead and expand your enterprise by launching an effective Google Ad campaign.