In today’s digital age, almost everyone will have a laptop or a mobile phone in their pocket. And every day, those people will connect to the internet, browse social media or search on Google and other search engines for specific topics. It’s hard to deny how the...
Paid search (pay-per-click, or PPC) campaigns work on a bidding system. You set a budget for your campaign, then you bid on keywords that are relevant to your products or services. The higher your bid, the more likely your ad will appear on the search engine...
The 9 Building Blocks for any Business Model are as follows: 1. Customer Segments 2. Value Propositions 3. Channels 4. Customer Relationships 5. Revenue Streams 6. Key Resources 7. Key Activities 8. Key Partnerships 9. Cost Structure I am going to discuss each...
Digital transformation is reshaping the way we do business in many different ways. From the way we generate leads and approach the art and science of sales, to the way we communicate internally and externally, there is no denying that digital technologies beg the need...
Building a successful business is one of the best ways to achieve financial freedom. Nonetheless, this does not mean that you should stop exploring other opportunities to boost your income. The options abound, and one that you might want to consider is...
