The Best Guide to Website Security for Great SEO

November 23, 2021

Today, popular search engines give maximum priority to website security. The websites that are secure for the users and purposeful are recommended and promoted by these search engines. Therefore, SEO security is crucial to your website. With time, the nature of the users browsing the internet has also evolved. Protection of the website is taken very seriously in today’s cyber world. Therefore, it can easily impact the SEO rankings and can affect your entire business game.

It is very easy for website owners to hire experts that can deal with technical SEO, but the security aspect is often avoided with technological advancement. Therefore, dealing with the security aspect of the domain is a bit tricky but must be attended to in order to get great results.  SEO spam thus results in low rankings on popular search engines, directly impacting the rankings, and the organization will be avoided by the masses, resulting in higher bounce rates.

Most of the users assume that the website’s security is easy to crack. It is just a combination of complex passwords, using a firewall, and not giving out personal information. However, even after using all these hacks, it is seen that the hackers come up with savvy ways to execute the attack. As a result, this guide has been prepared to level up the security game on your website and positively impact SEO.

Website Security and SEO

HTTPS is a Google Main Ranking Factor

Webmasters and experts suggest it is extremely important for all websites to earn organic rankings on popular search engines. In this way, it is important to understand what Google wants. Mostly, a high-quality website with good content is suggested to the users, but along with this, ensuring cybersecurity is another important aspect that you cannot risk on. To secure your website and the data exchanged on it, you need to make a switch to the HTTPS protocol instead of HTTP. Here, the role of special SSL certificates is important as they are available at pocket-friendly prices and provide your exchanged data complete protection as well. Comodo SSL certificate, RapidSSL cert, GeoTrust SSL Certificate, etc. are among the popular trusted certificates used by multimillion organizations and midsize businesses to safeguard in-transit data from MiTM attacks and win over the user trust. Therefore, websites with SSL certificates installed rank higher on Google than those without them.

 

Blacklisting on Search Engines

As we are already aware that several factors influence SEO, SEO cyber security should be taken seriously. Today, the organizations and their special teams take out a lot of time to have their SEO right. The website’s security lies totally in your hands, and therefore you should not leave any stone unturned to keep it in place. Unfortunately, some businesses do not take security seriously, and hence they are putting all their hard work in danger.

Popular search engines quickly identify the spam and put the entire website to the blacklist category. Such websites are also penalized because of loopholes in their security and are not assumed fit for the users. Such websites are also penalized by the popular search engines because of loopholes in their security and are not assumed fit for the users.

 

Bots Crawling In

A website that leaves its security unattended automatically invites the bots as the main part of their application traffic. Bot’s crawl in the website and identify the vulnerability and loopholes to steal away the data. With time, if this issue is not removed, then the bots crawl in continuously and will harm your website in one way or the other. The website traffic is largely impacted if these attacks are not removed for a very long period.

SEO and Website Security

Lack of Trustworthiness

Users are shown an alert or a form of a red flag if your website is not secure. Security should be the topmost priority of every website present on the internet. In the absence of HTTPS in your URL, it is seen that the users turn away from the website towards a more secure alternative. They also get alerts or notifications that notify them to leave the website immediately. Cybersecurity and SEO run hand in hand and this measure is directly affected by both. In this manner, you should think of the adverse effect that the low security will pose on the business.

Some websites face high bouncing rates and are still confused about the reason. In this regard, the organizations should make a strong security policy that will help them win over the consumers and give good SEO rankings for the future.  Websites with high bouncing rates should immediately rebuild a strategy and provide good use of experience as rebuilding trustworthiness takes a lot of time, and they should start immediately to achieve great results.

 

Foundational measures to SEO cyber security

 

Ample Security Plug-ins

Every now and then, bots target the websites and their pages which has an adverse impact. These attacks result in severe data theft, which is sometimes very tough to recover. It impacts the SEO rankings and affects the reputation of the organization built over the years. Security plug-ins can come up as a helping hand in such cases. They can’t stop the malware attacks from infringing your system. It will serve as the security backbone of your website and fix all the security-related flaws for each platform. Every intrusion can also be stopped successfully by efficient security plug-ins. In this manner, every website should have appropriate plug-ins to save them in any security-related emergency.

 

Using the Updated Versions of the Software

Website security is not that easy to crack. Continuous monitoring and updates are required as it is vital for the well-being of the entire website. It is usually observed that the websites that are not updated frequently are the most common prey of hackers. It is the massive duty of all the businesses to maintain their entire system thoroughly in which all the software and plug-in update requests are attended to instantly. The website should be monitored continuously for any required updates as the outdated software has massive odds of getting attacked by the potential attackers or the bots. Complete attention should be given to the regular scanning of the site to avoid any intrusion.

 

Using Complex and Unique Passwords

With the inclination in the number of websites hacked per second, the need for strong and complex passwords has increased ever since. It is advised to use strong passwords that are difficult to guess in case of an attack. It is usually seen that the users use a single password for varied platforms associated with it. This is not a recommended practice by the experts, as you should come up with new passwords all the time to remain safe in the digital world. Alphanumeric passwords must be utilized for strong security as boosted by the popular search engines as well. A password manager must be employed to keep track of all the passwords used, making your task easy and sound.

 

Importance of a Strong Website Backup

No organization has avoided or ignored the attacks or hackers without the help of a strong backup of their website. It is a popular practice within big organizations to create a backup now and then. This measure is considered as a primary measure in case of an accident. In addition, it serves as a great measure to stop the organization from crumbling in case of an attack that can damage the organization’s important files.

Recovery is not possible in the cases where there is no strong backup both online and offline. In this way, every organization should train the members in creating a backup when possible. They can even create a cloud backup that can store the data in a very easy form and be accessed from any part of the globe. Furthermore, organizations should rely more on automatic backups than maintaining them manually, as creating a backup manually may have errors with time.

 

Conclusion

There are cases in which the organization cannot see the immediate financial impact of securing its website. Still, it is believed by the experts and webmasters that it is going to pose a great effect in the future. Having a secured website directly impacts SEO, and SEO improvement can positively impact an organization’s turnover in very little time. Providing a great user experience must be the top priority of every organization. It is considered the thumb rule for e-commerce websites to not negotiate and compromise with security. To protect the data is important, and it pays well to every single organization. All the measures mentioned above, like having the best SSL certificate, using a unique password, frequent back up can put you ahead in terms of security.

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Is Your Business Being Found Online?

Laptop Metrics Colorado

Free Digital Marketing Report ($150 Value)

marketing module lineWant to know how your business stacks up against the competition?

Read more articles about SEO.

What Do You Need For Creating A Good Online Course

You might be overwhelmed with all the technology and tools to help you build a strong educational program. But before worrying about which platforms and technologies to use, it's essential to focus on what matters most: content. The success of any online course rests...

The 14 Different Types of Entrepreneurship

What is Entrepreneurship? The art of entrepreneurship is making something from nothing. It is the foundation of someone who works for themself and no one else. It is the process of identifying a market need or opportunity and then developing a unique solution to meet...

6 Benefits of Low-Code Development for Non-Technical Businesses

  Are you tired of always being at the mercy of technical experts for your business's application development needs? Probably it’s a good time to turn to low-code development platforms. These innovative tools enable businesses to create custom applications...

How Answering Services Can Boost Real Estate Marketing Efforts

Real estate is a highly competitive industry, and effective marketing efforts can make a significant difference in attracting potential buyers and sellers. One way to boost marketing efforts is through the use of answering services. By using an answering service, real...

How To Become Successful In Digital Marketing?

  Digital marketing has become a necessity for businesses that want to reach their target audience effectively and efficiently. It involves the use of various digital channels and techniques to promote products or services, build brand awareness, and engage with...

How To Create Long-Form Content That Ranks, Gets Read, And Converts?

  Content marketing is an essential part of every successful business’s digital strategy. It provides a way to reach potential customers and build relationships with them by providing valuable, relevant content. It can help you establish yourself as an authority...

7 Useful SEO Tips for Small Business Owners

In today's highly competitive digital landscape, small business owners need to ensure their online presence is optimized for search engines to stand out and reach their target audience. Search Engine Optimization (SEO) is a powerful strategy that can help level the...

Working As A Freelancer: 6 Tips To Help Get You Started

Freelancing isn't for everyone. It takes time, dedication, and a whole lot of hard work to succeed as a freelancer. With all the uncertainties that come with trying to establish oneself in this type of business, it can often be daunting for those who are considering...

Read more articles about business.

What Do You Need For Creating A Good Online Course

What Do You Need For Creating A Good Online Course

You might be overwhelmed with all the technology and tools to help you build a strong educational program. But before worrying about which platforms and technologies to use, it's essential to focus on what matters most: content. The success of any online course rests...

6 Benefits of Low-Code Development for Non-Technical Businesses

6 Benefits of Low-Code Development for Non-Technical Businesses

  Are you tired of always being at the mercy of technical experts for your business's application development needs? Probably it’s a good time to turn to low-code development platforms. These innovative tools enable businesses to create custom applications...

Working As A Freelancer: 6 Tips To Help Get You Started

Working As A Freelancer: 6 Tips To Help Get You Started

Freelancing isn't for everyone. It takes time, dedication, and a whole lot of hard work to succeed as a freelancer. With all the uncertainties that come with trying to establish oneself in this type of business, it can often be daunting for those who are considering...

Why Your Medical Practice Needs a Strong Online Reputation

Why Your Medical Practice Needs a Strong Online Reputation

Unsurprisingly, the medical field has become increasingly competitive, with several businesses vying for market share in local, regional, and national markets. Many medical practices need to realize how important their online reputation can be as they seek to stay one...

The Benefits of Working with an Experienced Tradesman

The Benefits of Working with an Experienced Tradesman

Approximately ⅔ of all homeowners opt to hire a tradesman for home improvement projects. If you’re considering doing the same, it pays to find the right person for the job. A tradesperson can make all the difference in achieving excellent results and an efficient...

Share This