The Business Value of Mobile App Development: How To Start

September 13, 2021

Mobile applications for business: the principles and nuances of development

 

What’s better: to try to create a mobile app for business on your own or turn to a professional web studio? Each option is good in its own way, depending on the purpose and further use of the product.

Today about 85% of users prefer mobile apps over websites. You can try to create it for free as a test version to evaluate the productivity or turn to a qualified web development company to get an effective tool for interacting with your audience through tablets and smartphones. A mobile app is a direct channel of communication with a loyal consumer. To maintain this connection and retain customers, all you have to do is maintain the right functionality and provide people with relevant content.

 

 

Benefits of a mobile app for business

 

Of course, mobile apps aren’t necessary for everyone. But in certain niches, they will be useful and will help businesses get more customers, increase loyalty and sales. How a mobile app for business is useful:

  1. Increases sales by attracting and retaining target customers. Various loyalty programs, push notifications about promotions and discounts motivate customers to buy goods and services. It is the most affordable advertising.
  2. Helps to set yourself apart from your competitors. Competition in the business app environment is negligible. Most use websites, communities, newsletters, various advertisements. Few can boast of having a product on Google Play and App Store.
  3. Increases loyalty. Special gift and bonus programs stimulate repeat sales and sales growth. According to Criteo research, apps make 63% of all mobile sales.
  4. Builds a positive brand image and customer trust. When customers get used to receiving useful and relevant content, they start to expect it and sympathize with the company more and more.
  5. Links the site to the app. This contributes to the success of the business. When a user finds the site through search and goes to the app, the company begins a closer and more personalized relationship with them. For the business owner, this is a double benefit.

The mobile app user accesses products faster and interacts more closely with the store anywhere, anytime. At the same time, an application increases the frequency of purchases and ensures full awareness of great deals and closed sales.

 

Mobile app development steps

 

 

Target market analysis

 

Here the owner determines for himself why he needs the app for business, what purposes it will serve, and how it will be used in interaction with consumers. The entrepreneur studies his competitors. Marketers have to visit a lot of Internet resources to collect data about potential customers. To stay invisible or avoid being blocked, they use reliable proxy servers.

 

Preparation of the terms of reference

 

The customer and the developer agree on all the details of the future product. This stage involves prototyping and preparing user profiles to evaluate the finished program. The development of tasks for the designer and an assessment of profitability take place.

 

Preliminary cost estimation

 

Many factors affect the cost of the final product:

  • the complexity of the future application;
  • time consumption;
  • scope and reputation of the agency;
  • type and number of working platforms;
  • further support, and much more.

 

Prototyping

 

The program model can be interactive or static. At this stage, the analyst thinks through the logic of the application. He defines the role of the user, taking into account the characteristics of the target audience and the tasks set for the product. After making edits, if necessary, and approving the prototype, the designer takes over the project.

 

First release

 

A pilot project of a mobile application is released. If the program is complicated, it is reasonable to launch MVP first – the minimum viable product – to check how users react. If necessary, an API service is created for data exchange between the program and the server.

 

Testing

 

It is performed on simulators or on real devices. At this stage, you need to make sure that the product corresponds to the desired model. It is important to check that it works correctly with the appropriate hardware and software platform.

 

User access

 

To publish the program for sale, the owner needs to create accounts in the App Store and Google Play Market.

 

Things to consider when developing a mobile app for business

 

  1. The cost of developing mobile apps is much higher compared to creating a website or web app. It’s important to calculate the return on your product so you don’t end up at a huge disadvantage.
  2. A business app is an investment aimed at the future. The market for mobile devices is rapidly evolving, and it is important to keep up with them to hold your position.
  3. On average, there are about 25 apps installed on each mobile device. About a third are messengers, social networks, and email services. The rest are various programs, including yours, games, and competitors’ apps. People don’t fill their phone’s memory with useless stuff. The product must be of high quality and useful to win the consumer’s trust and its place in the device’s memory.

 

To conclude

 

Recently, e-commerce is rapidly moving to the mobile plane, but there are still few competitors in this environment. This is a great chance for companies to stand out among each other.

2 Comments

  1. SREEJITHA kv

    Our online doctor booking and medicine delivery application is readily adapted to your particular needs. We have the technological capacity to build an app that fulfills your expectation for a hospital or for a particular doctor.
    https://clinicianapp.in/

    Reply

Submit a Comment

Your email address will not be published.

Is Your Business Being Found Online?

Laptop Metrics Colorado

Free Digital Marketing Report ($150 Value)

marketing module lineWant to know how your business stacks up against the competition?

Read more articles about Business.

Internet Marketing: What Is It & How It Can Build Your Brand

  The official birth date of the internet is widely considered to be January 1, 1983. Since then, we have grown accustomed to the web and its capabilities, spending more and more time in front of our computer screens. According to DataReportal’s Digital 2022...

Facebook Competitors: Do They Have a Chance?

It’s a death by a thousand cuts that Facebook faces, both now and in the future of social media experiences. That’s not to say that Facebook (now termed, Meta) is going to go away, just that it’s no longer the big bully on the block. There are scores of social media...

What Is Trust Flow SEO?

First, let’s see what trust flow means for websites – Trust flow is a measure of the quality and trustworthiness of a website, based on the number and quality of inbound links to the site.     A high trust flow indicates that the site is trusted by many...

What Do “Business Development Skills” Mean In a Resume?

Every business needs development, and we can see the development of a business in its marketing.     Marketing is not just about selling or advertising, it's about developing your business by creating relationships with your customers. It's about...

How Much Cornerstone Content Should You Have?

Cornerstone content is the foundation of your website or blog. It's the most important and comprehensive material that you have to offer, and it's what you build everything else around - including your social media strategy.     Cornerstone content is...

5 Things to Consider Before Buying Stocks

  Building a successful business is one of the best ways to achieve financial freedom. Nonetheless, this does not mean that you should stop exploring other opportunities to boost your income. The options abound, and one that you might want to consider is...

15 Websites with Free Stock Images for Commercial Use

Photography is an essential part of any design and finding the right commercial-use photos for free can be a challenge. Sure, you could find the standard stock photos of a person sitting in front of a computer or business professionals smiling in a conference room,...

How To Figure Out Which Type Of Marketing Can Help You The Most?

There are so many different types of marketing, it can be difficult to figure out which one will work best for you. In this article, we will discuss the pros and cons of various types of marketing, so that you can make an informed decision about which type is right...

Read more articles about business.

5 Things to Consider Before Buying Stocks

5 Things to Consider Before Buying Stocks

  Building a successful business is one of the best ways to achieve financial freedom. Nonetheless, this does not mean that you should stop exploring other opportunities to boost your income. The options abound, and one that you might want to consider is...

15 Websites with Free Stock Images for Commercial Use

15 Websites with Free Stock Images for Commercial Use

Photography is an essential part of any design and finding the right commercial-use photos for free can be a challenge. Sure, you could find the standard stock photos of a person sitting in front of a computer or business professionals smiling in a conference room,...

How TikTok Is Changing The Way Businesses Advertise

How TikTok Is Changing The Way Businesses Advertise

  From old-fashioned word-of-mouth advertising, social networks have improved how businesses publicize their brands. There is a new world of digital marketing on Instagram, Facebook, YouTube, TikTok, etc. According to research, TikTok records over I 000,000,000+...

Understanding of Linux device driver development

Understanding of Linux device driver development

The creation of Linux device drivers is a highly demanded service provided by numerous IT companies. What is Linux? What are the functions of drivers in Linux-based solutions? How to develop these drivers? Find the answers in our article.     About Linux...

Share This