The Business Value of Mobile App Development: How To Start

September 13, 2021

Mobile applications for business: the principles and nuances of development

 

What’s better: to try to create a mobile app for business on your own or turn to a professional web studio? Each option is good in its own way, depending on the purpose and further use of the product.

Today about 85% of users prefer mobile apps over websites. You can try to create it for free as a test version to evaluate the productivity or turn to a qualified web development company to get an effective tool for interacting with your audience through tablets and smartphones. A mobile app is a direct channel of communication with a loyal consumer. To maintain this connection and retain customers, all you have to do is maintain the right functionality and provide people with relevant content.

 

 

Benefits of a mobile app for business

 

Of course, mobile apps aren’t necessary for everyone. But in certain niches, they will be useful and will help businesses get more customers, increase loyalty and sales. How a mobile app for business is useful:

  1. Increases sales by attracting and retaining target customers. Various loyalty programs, push notifications about promotions and discounts motivate customers to buy goods and services. It is the most affordable advertising.
  2. Helps to set yourself apart from your competitors. Competition in the business app environment is negligible. Most use websites, communities, newsletters, various advertisements. Few can boast of having a product on Google Play and App Store.
  3. Increases loyalty. Special gift and bonus programs stimulate repeat sales and sales growth. According to Criteo research, apps make 63% of all mobile sales.
  4. Builds a positive brand image and customer trust. When customers get used to receiving useful and relevant content, they start to expect it and sympathize with the company more and more.
  5. Links the site to the app. This contributes to the success of the business. When a user finds the site through search and goes to the app, the company begins a closer and more personalized relationship with them. For the business owner, this is a double benefit.

The mobile app user accesses products faster and interacts more closely with the store anywhere, anytime. At the same time, an application increases the frequency of purchases and ensures full awareness of great deals and closed sales.

 

Mobile app development steps

 

 

Target market analysis

 

Here the owner determines for himself why he needs the app for business, what purposes it will serve, and how it will be used in interaction with consumers. The entrepreneur studies his competitors. Marketers have to visit a lot of Internet resources to collect data about potential customers. To stay invisible or avoid being blocked, they use reliable proxy servers.

 

Preparation of the terms of reference

 

The customer and the developer agree on all the details of the future product. This stage involves prototyping and preparing user profiles to evaluate the finished program. The development of tasks for the designer and an assessment of profitability take place.

 

Preliminary cost estimation

 

Many factors affect the cost of the final product:

  • the complexity of the future application;
  • time consumption;
  • scope and reputation of the agency;
  • type and number of working platforms;
  • further support, and much more.

 

Prototyping

 

The program model can be interactive or static. At this stage, the analyst thinks through the logic of the application. He defines the role of the user, taking into account the characteristics of the target audience and the tasks set for the product. After making edits, if necessary, and approving the prototype, the designer takes over the project.

 

First release

 

A pilot project of a mobile application is released. If the program is complicated, it is reasonable to launch MVP first – the minimum viable product – to check how users react. If necessary, an API service is created for data exchange between the program and the server.

 

Testing

 

It is performed on simulators or on real devices. At this stage, you need to make sure that the product corresponds to the desired model. It is important to check that it works correctly with the appropriate hardware and software platform.

 

User access

 

To publish the program for sale, the owner needs to create accounts in the App Store and Google Play Market.

 

Things to consider when developing a mobile app for business

 

  1. The cost of developing mobile apps is much higher compared to creating a website or web app. It’s important to calculate the return on your product so you don’t end up at a huge disadvantage.
  2. A business app is an investment aimed at the future. The market for mobile devices is rapidly evolving, and it is important to keep up with them to hold your position.
  3. On average, there are about 25 apps installed on each mobile device. About a third are messengers, social networks, and email services. The rest are various programs, including yours, games, and competitors’ apps. People don’t fill their phone’s memory with useless stuff. The product must be of high quality and useful to win the consumer’s trust and its place in the device’s memory.

 

To conclude

 

Recently, e-commerce is rapidly moving to the mobile plane, but there are still few competitors in this environment. This is a great chance for companies to stand out among each other.

2 Comments

  1. SREEJITHA kv

    Our online doctor booking and medicine delivery application is readily adapted to your particular needs. We have the technological capacity to build an app that fulfills your expectation for a hospital or for a particular doctor.
    https://clinicianapp.in/

    Reply
  2. Klais Last

    I already know for sure that software development is an extremely complex undertaking which is better done by professionals. This is especially true for mobile services. So when I needed something like this I went to custom mobile application development services https://temabit.com/expertise/mobile-development/ and asked them for help. I recommend to do exactly that. I hope I was able to help.

    Reply

Submit a Comment

Your email address will not be published. Required fields are marked *

Is Your Business Being Found Online?

Laptop Metrics Colorado

Free Digital Marketing Report ($150 Value)

marketing module lineWant to know how your business stacks up against the competition?

Read more articles about Business.

How To Create Product Pages That Maximize Sales

It takes a lengthy chain of events to lead to a sale. As a merchant, you can’t control every step along the way, much as you’d like to: most frustratingly, the average online purchase will begin with a search that you can’t meaningfully prompt. Yes, advertising will...

How Can Enterprises Plan Email Marketing as Part of Their Digital Marketing Plan?

In recent times, the use of the internet has soared to another level, as now it dictates corporate processes of all kinds, including payments. A vast segment of people leverage social media and digital marketing to propel their business plans. Many businesses...

The Best Guide to Website Security for Great SEO

Today, popular search engines give maximum priority to website security. The websites that are secure for the users and purposeful are recommended and promoted by these search engines. Therefore, SEO security is crucial to your website. With time, the nature of the...

How Remote and Hybrid Work Setups Have Impacted Employee Satisfaction

At first, this seemed like an overwhelming and almost impossible shift — prior to the pandemic, only about 7% of workers were working remotely, making it uncharted territory for most individuals. Almost two years after the shift began, many people are now working...

4 Ways to Use 3D Visualization Studio Services for Marketing

Marketing is the backbone of entrepreneurship. It plays a significant role in the modern business where the premises have moved to a digital location. It is so important that the development and maturation of any business depend on it. 3D visualization studio creates...

5 Website Redesign Tips To Nail User Experience

A website is a powerful marketing tool that can help businesses improve their online presence and engage with existing and potential customers alike. A business website can also function as 24/7 customer support, allowing companies to answer users' queries in real...

Guest posting – 3 important aspects that will increase your blogging efficiency     

When a celebrity launches a new product line or a singer has a new album coming up, they make appearances on different shows and events, right? That’s just to get people to know about what they have on offer. Watching a celeb talk about their new show on SNL gets you...

5 Social Media Strategies To Fuel MSP Growth

It's a constant struggle to sustain business growth amid the ever-changing commercial landscape. This is especially true in managed service providers (MSPs) that provide long-term services to their clients. While the income may be recurring if you've built...

Read more articles about business.

9 Ways a Professional Logo Can Affect Your Branding

9 Ways a Professional Logo Can Affect Your Branding

  A logo is essential for your business, as it communicates ownership, values, and quality and is imprinted on your business cards, products, social media, website, and your clients' minds. It's probably the first interaction clients and prospects have with your...

What Makes a Good IT Strategy?

What Makes a Good IT Strategy?

Technology has seen significant growth in recent years, thanks to the pressure from ever-changing consumer needs. For instance, many customers today prefer buying their items from online shops rather than visiting the nearest brick-and-mortar store. It’s a trend that...

12 Marketing Collateral Ideas for a Small Business

12 Marketing Collateral Ideas for a Small Business

Marketing is essential for building a brand, and this is why small businesses need to have some great marketing collateral ideas to impress the customer. Digital marketing is a huge challenge for the uninitiated, as it is increasingly important to make the right moves...

10 Smart Ways to Improve Cloud Security

10 Smart Ways to Improve Cloud Security

  Today, businesses are steadily shifting their operations to the cloud. If you want safe and successful cloud operations, it's crucial to keep the cloud environment secure at all times. Companies are eager to adopt cloud solutions, but security remains a...

7 Factors to Consider When Choosing an IT Partner

7 Factors to Consider When Choosing an IT Partner

With the advent of many technological advancements, updates to hardware and software, website outages, and cybersecurity issues, it only makes sense to partner with an information technology (IT) company. When you work with an IT firm, you can handle the...

Share This

FREE 14 DAY TRIAL

Grow your business with the best SEO, content marketing, PPC, and competitor analysis tool.