Technology has significantly shaped the way people conduct their businesses in these past few years, especially when it comes to marketing strategies. In the old days, businesses marketed their products directly through mailing, brochures, leaflets, and other paper-based materials. But now, companies embrace the power of technology to sell their products in the digital landscape.
Digital marketing is a powerful resource most companies use today. It involves using online platforms, such as social media apps and websites, to promote brands and garner the attention of potential customers. Also, it allows them to connect with many people across the country and the world instantly.
Here are some digital marketing strategies you can apply in your business:
- Social media advertisements
- Affiliate marketing through link building
- Ads space selling
- Content creation and marketing through blogs
- Email marketing and newsletters
What’s most interesting are the things that may shape digital marketing in 2022 and beyond. But one thing’s for sure, the future of digital marketing is looking bright with tons of innovation from new and advanced forms of technology.
With that said, here are the predictions of the experts about digital marketing for the years to come:
1. The Need For Growth Marketing Will Rise
Growth marketing is a powerful marketing strategy that helps businesses establish a loyal customer base. Not only does it focus on gaining customers but also on boosting organic growth.
According to experts, its version 2.0 greatly improves the traditional methods of digital marketing such as SEO optimization, email marketing, and other campaigns. If you’re interested in becoming a growth marketer, you may check out this video to learn more.
What Makes Growth Marketing Above Others?
Traditional marketing campaigns are great techniques to build traffic on your website, increasing the awareness and customer build-up of the company. However, the value may gradually diminish after time. This is where growth marketing plays its role.
When growth marketing is done right, it will surely add value to your sales funnel by bringing customers, retaining them, and making them loyal to your products. If you think your business needs this, don’t hesitate to call a growth marketing agency right away and grab the opportunities that will promote the growth of your business and your customer.
What Are The Goals Of Growth Marketing?
Here are some fundamental goals of growth marketing:
• Improve Traffic
This is the primary goal of growth marketing, and it comes in different ways, such as organic traffic, paid traffic, and referral traffic. Organic traffic is generated when someone goes to your site through web searches, while paid traffic is done when people go to your site through ad channels.
On the other hand, referral traffic is done through affiliate links, social media marketing, and pay-per-click marketing.
• Generate And Convert Leads
They don’t just attract potential leads, but they can also convert them into participating customers. In this goal, you’ll need to improve your lead generation, conversion rate, blog content, and email content and implement free trials for subscription plans.
• Retain Customers
If you’re able to attract them, then you should also be able to retain and make them loyal to your brand. For this, you will need to analyze the behavior of your audience so that you can increase average order value, and conduct surveys so that you can find out what people would want.
2. Voice Recognition Will Impact Digital Marketing
Smart voice-operated assistants have been around for the past couple of years, and it continues to grow as many people continuously communicate with their phones and other consumer devices.
According to experts, many people are now using this hand-free technology as their standard way of living. In fact, around half of total searches on the internet are driven by and done with voice-operated search buttons.
This growth brings more opportunities to the market, especially those who use these devices and applications. Experts stated that big companies already saw this opportunity when they offered less expensive devices paired with marketing communications. This form of marketing ads is already in the making, and it will surely evolve in the years to come.
3. AI Will Take Over
AI or artificial intelligence is behind the successful innovative software and programs many people are using in their business, such as chatbots, content creation, and search engines. The use of AI starts to boom around 2020 when people are locked up in their homes, giving them a lot of time to engage in online content and social media sites.
Experts believe that the integration of AI in one’s company can significantly improve its operation and provide them with the benefits that would lead to success, including:
- Building better customer and user experience
- Improving decision making
- Creating innovative products and services
- Reducing unnecessary costs and expenses
- Increasing work productivity and efficiency
Nowadays, some AI-powered software can produce engaging blog content and compelling web copy. Also, AI can help companies understand their customers and improve their products and services by evaluating and interpreting the user’s search pattern and behavior.
A good example of a company that harnesses the power of AI is Google. AI allows Google to improve its functions and services to provide its customer’s needs. For instance, if someone searches for ‘natural sleeping aids,’ Google will show results that may pertain to what users want to know, such as side effects and other types.
This only means that the more you use AI technology, the stronger your edge is against your business rivals.
4. More Businesses Will Use Programmable And Automated Ads
Programmable and automated marketing is an AI-operated process. It automates purchasing ad spaces, removing the middleman for faster operation and transaction. Removing humans from the process allows the company to have a more efficient and wise solution to address their needs and demands.
In addition, experts foresee that automated ad buying will rise in 2022 and the coming years, producing results more than what was seen these past few years. Therefore, if your company sees buying media as an essential way to acquire customers, then you should consider programmatic ad marketing.
5. Conversational Marketing Will Improve
Experts believe that new and innovative technology, such as chatbots, has made marketing more conversational and interpersonal than before. And the good thing about this is many customers want it to remain as it is. It’s mainly because of the instantaneous response they receive once they ask a question.
Conversational marketing is considered the new direct marketing. It is a form of marketing that promotes and establishes a deep and purposeful personal connection between consumers and the marketing department. Its main goal is to boost and improve user experience through feedback that stimulates engagement, customer loyalty, and increased revenue.
Other methods that foster consumer participation are:
- Customized Content
- Customized Videos
- Customized Emails
- E-commerce Live Assistants
Unlike other strategies, conversational marketing can be done through different platforms, such as social media sites and blog sites. These allow marketers to meet customers and address their needs, especially when it comes to serious issues like problematic products and services.
In addition, experts say that most buyers today prefer to know what they can receive by communicating with the company. As a matter of fact, two out of five people complete their transactions using conversational marketing.
6. Chatbots Will Improve
As mentioned above, chatbots are one of the ways to promote conversational marketing. It uses AI technology to produce automated messages and responses to website audiences in real-time. Also, chatbots allow companies to be responsive to queries 24/7, and they can answer basic questions, such as the availability of the product and schedule of operation.
According to experts, chatbots significantly improve the consumer experience, as they don’t have to wait for someone to answer their questions. These automated assistants provide excellent customer service by meeting their needs, demands, and expectations.
This leads to predictions that the value of transactions made through chatbots will reach above USD$100 billion in the coming years. Also, this massive increase is predicted to be constant per year.
7. Video Marketing Will Be More Essential In The Coming Years
Video marketing is one of the most effective strategies used to promote products and services, and it will be more necessary in the next five to ten years. In fact, more than half of businesses out there use video as a marketing tool. This is because videos are more efficient and impactful than static photography.
Of course, video marketing is not limited to posting clips on popular video streaming sites like YouTube. There are tons of different ways to boost consumer engagement through video marketing. For example, you can stream live on other social media sites or post a short commercial clip. You can also use automation tools to schedule an upcoming post for maximum audience share and engagement.
Also, video marketing allows you to reuse and repurpose old content. That means you can turn the content of your blog site into videos.
Here are some useful tips you can do with your published videos:
- Transcribe the video and produce an article out of it. Then, publish it on your website with an embedded link to achieve better rankings.
- Upload videos on social media sites with subtitles. According to experts, this is proven to produce a higher impression and engagement than other platforms.
- Extract the audio and produce a podcast out of it.
So, if you’re still not marketing your products and services through video content, then it’s time to do it and reap the benefits for your company.
8. Social Messaging Apps Will Matter Even More
Are you using social media messaging apps like Messenger to communicate with your customers and answer their questions and other queries? If not, then you might want to consider doing it for the benefit of your company.
According to experts, social messaging apps have billions of users who typically ask everything they want through these apps before making their final decision and purchase. Also, it’s foreseen to grow in the coming years, with more people making a presence on social media. It’s because it is easier to approach and communicate with them in this manner.
If you’re not yet convinced by the power and the future these social messaging apps hold, you might want to take a look at these reasons:
- It promotes efficient and seamless personal communication.
- It delivers essential details instantaneously.
- It connects you to various consumers.
- It helps regain and retain existing customers.
- It provides instant support for confused customers
- It can boost company revenue
Most importantly, these messaging platforms are ways to carry out a conversational marketing strategy that aims to promote deep relationships between you and the consumer.
9. Online Live Selling Is On The Rise
Live selling is one of the most effective ways to sell your products. It’s mostly popular in Asian countries such as China and the Philippines. It involves people broadcasting themselves and selling their products live using social media apps. They introduce each product to their viewers and wait for them to comment and say that they want to purchase the product you hold.
The most popular goods to sell through live streaming are:
- Beauty products
- Food products
- Home furnishings and accessories
- Electronic devices
- Clothing and fashion
With the continuous demand in live selling, experts predict that the industry will be able to generate at least USD$50 billion in the coming years. Because of this, big companies are now working on making this trend even more popular.
Nowadays, many companies market their products and services using the digital landscape. This is called digital marketing, and it’s an effective way to showcase your brand as most people spend their time on digital platforms.
Digital marketing includes posting on social media sites, creating blog content, producing short clips, using automated messaging apps, etc. Because of its power in today’s market, experts have tried to predict the future of digital marketing.
According to them, digital marketing has a bright future, with strategies, such as video creation, social media messaging apps, and others that will surely improve in the coming years. With that said, it would be best to consider improving your company’s digital marketing strategy for better customer acquisition and more sales.