4 Important Things to Check Before You Start Working with an SEO Content Provider

March 20, 2023


Hiring a content marketing agency for their SEO services is always a good idea. These agencies can deliver high-quality content for your target audience, resulting in more leads and sales. Their SEO services can also help you establish your digital presence on the internet. With a proper content marketing strategy, these digital marketing or content agencies can set your business up for success.

Of course, it’s not going to be an easy process, at least for you. With so many content marketing agencies out there, how will you know which SEO content provider to work with and which one to avoid at all costs? After all, working with the wrong organization might do you more harm than good, as it might damage your SEO rankings or even your online reputation.

That’s why we’ve come up with the following list of four important things to check before you start working with an SEO content provider. Seeking the answers to the following questions will help you find the best possible match for your SEO content needs. 



1. Is the Content AI-Written?

AI-written content is a big no-no these days. This might sound rather bizarre, given how popular writing tools like ChatGPT have become. However, these tools may help you generate more content in less time, but they don’t do that good of a job with it. 

AI content fails to get the latest data, news, and trends across the world. Instead, they rely on data that are months or even a year old. Sometimes, the AI might even misinterpret data, especially numeric data. As a result, you’ll often get faulty statistics. Besides, there’s also a possibility of plagiarism, something that can easily get your content flagged.

On top of all that, Google and other search engines are considering flagging AI-generated content. That’s mostly because of how unreliable it is and how the internet is flooded with such content.

Therefore, you should work with an SEO content firm only if they promise that they provide content written by actual humans. They may use AI to generate ideas or develop the content structure, but the content itself needs to be human-written.  



2. Who Gets the Rights to the Content?

The agency will write the content, but you get to publish it. However, who owns the content’s copyright? Agencies often leave these matters in the dark. Because of that, clients get confused. 

That’s why content marketing agency WriterArmy has a clear-cut policy where it states that once the client approves the content draft, that project or content is fully theirs in terms of copyright. That way, clients get to avoid any sort of confusion regarding this. You, too, need to look for such clear policies on these matters as you work with a content provider yourself. 



3. Can They Work with Content Related to Your Industry or Field?

Not all content agencies can cover every type of industry or field. Some specialize in content related to technology, some in agriculture, some in real estate, and so on. When you hire a content agency to look after your blog posts and social media content, you should hire a team that knows the ins and outs of the market or industry you operate in.

Ensuring this will mean that the agency will always provide you with the best and most trending content concerning your respective industry. They won’t have to rely on too many third-party sources to generate content ideas either. If they’re knowledgeable in that particular industry, they’ll have what it takes to come up with their own creative ideas.



4. What is Their Search Engine Optimization Process?

Every SEO content agency needs to have an SEO process. That means they will have a fixed approach to dealing with SEO-related matters of their clients. You must inquire what your agency’s process is. 

Do they do keyword research before deciding on a topic or after it? What’s their approach to inserting the keywords? How do they avoid plagiarism? Do they check what your competitors are doing?

These are just some of the many questions you should be asking the agency before you hire them. Knowing the answers to these questions can give you a good idea regarding their SEO process.

Once all this is done and you have studied the agency you want to work with, you can decide whether or not you want to hire them. As you seek the answers to these questions, you’ll have a pretty good idea regarding the agency in question, what their approach is, how they produce content, and whether or not they can actually cater to your industry’s target audience.


Submit a Comment

Your email address will not be published. Required fields are marked *

Is Your Business Being Found Online?

Laptop Metrics Colorado

Free Digital Marketing Report ($150 Value)

marketing module lineWant to know how your business stacks up against the competition?

Read more articles about SEO.

Effective Marketing Strategies for Education Software

Education software has become increasingly prevalent in recent years, as more and more individuals and organizations recognize the value of technology in teaching and learning. However, with so many education software options available, it can be challenging to stand...

How To Navigate the Publishing Process from Manuscript to Bookshelf?

Are you an aspiring author looking for insight into the publishing process? Do you want to see your book on shelves, and reap the rewards of a successful publication? The journey from manuscript to bookstore is not always easy or straightforward, but with some...

How a Digital Marketing Company Can Help A Plumber Find New Clients

Plumbers can leverage various marketing strategies online to find new clients, including social media, pay per click (PPC) advertising and SEO campaigns managed by an experienced digital marketing company.   Local and online promotions for plumbing companies are...

Working With a White Label Agency: 5 Best Practices for SEO Providers

Digital marketing is big business in the US because brands invest in it to maintain a stronghold in the market. With most organizations outsourcing these services, the scope for growth is huge for service providers. Statistics show an impressive increase over the last...

6 Skills You Should Learn to Build Passive Income

In a world where achieving financial freedom and pursuing personal interests hold utmost value, the notion of generating income effortlessly has garnered immense popularity. Though earning money without active involvement may appear as a distant fantasy, it is indeed...

How to Market Yourself as an Artist Online: 4 Tactics to Try 

The huge impact of the internet in today's technological era has brought about a dramatic transition in the way artists may exhibit their skills and connect with a global audience. The era of relying solely on traditional galleries and exhibitions for recognition and...

Building A WhatsApp Marketing Strategy: Key Elements To Consider

Effective marketing strategies must adapt to evolving consumer behavior and preferences in today's digital landscape. One such adaptation is leveraging the power of messaging apps like WhatsApp to engage with customers directly and on a more personal level.   In...

5 SEO Strategies to Improve your Business’s Search Engine Rankings

Search engine rankings have a significant impact on the success of businesses. You want your products and services to appear on the first page of search results whenever someone wants to buy something.  You can achieve this with Search Engine Optimization (SEO). SEO...

Read more articles about business.

6 Skills You Should Learn to Build Passive Income

6 Skills You Should Learn to Build Passive Income

In a world where achieving financial freedom and pursuing personal interests hold utmost value, the notion of generating income effortlessly has garnered immense popularity. Though earning money without active involvement may appear as a distant fantasy, it is indeed...

9 Strategies for Growing Your Startup Company

9 Strategies for Growing Your Startup Company

Every startup company is fighting an exhausting battle–trying to attract attention to their business while competing against established giants. How can you overcome the odds? How can you make your company stand out in a crowded market? Learn a few strategies here on...

10 Strategies for Bridging the Tech Talent Gap

10 Strategies for Bridging the Tech Talent Gap

Businesses today are grappling with an acute shortfall of skilled tech professionals who can drive innovation and growth. The inability to secure such personnel not only constrains corporate development but also carries significant economic implications. Below are...

How Can You Use Data To Improve Your Business?

How Can You Use Data To Improve Your Business?

  Today, much of the world is run and analyzed by data. From what you spend the most time looking at online to the things you buy in the shop, pretty much every business is looking to use any bit of data they can find to help market themselves to you. Many...

How To Solve The Most Common Customer Complaint Issues

How To Solve The Most Common Customer Complaint Issues

The customer is the purest form of quality control. Without their approval, your business will not grow or thrive. So when customer complaints come in, it's important to listen to them, as it's a way to improve the experience and prevent possible churn. No matter what...

A Few Tips That Can Help to Grow a Business Digitally

A Few Tips That Can Help to Grow a Business Digitally

In today's digital world, businesses need to stay up-to-date with the latest technologies and marketing strategies if they want to remain competitive. For any business looking to grow, there are a few key steps that can help them succeed in the digital space. From...

Share This