Simple Marketing Tips And Tricks For Promoting Your Travel Instagram Account

February 19, 2023


In 2023, there are plenty of ways to make money online while you travel and explore the world! From blogging to vlogging, there are so many ways to document your travels and gain a loyal following. One of the best and most profitable ways to do this is through the fabulous social media platform Instagram! With stories, posts, videos, and reels, Instagram is still a social media powerhouse for the world of travel. 

Not just anyone can make it as a top-tier travel blogger on Instagram though, and you need some skill to make it big. Whether you love to travel, or you’re looking for a way to make money off of your hobby, you’ve come to the right place. Here’s everything you need to know about promoting your travel Instagram account to make it big! Follow these simple tips and tricks and take your small travel blog to the rest of the world like a pro!


Look at your analytics

The easiest way for you as an Instagram creator to take your travel page to the next step is to look at your analytics. Your analytics and data are your most powerful tools in the shed to help you boost and grow your following online. Your Instagram likes are a good metric to measure your success when you want to grow your following on the app. Look at everything from your Instagram likes to the age demographic of the people who look at your page. It will help you see where and what you need to focus on and will give you the tools you need to get there. To promote your travel page, start from the ground up and use your analytics!


Use all the tools available

The reason why Instagram is such a travel-friendly platform is that it has so many tools for you to use as a creator. From hashtags to your feed to reels, there are plenty of tools at your disposal to get your brand and page out there. Make sure you’re using the right hashtags to attract the right crowd and boost your content to others. Make your feed cohesive, aesthetically pleasing, and inviting to anyone who visits your page to keep them interested. Get with the program and hop on the Reels bus to boost your content to a wider audience. Making use of all the tools Instagram has to offer is the key to promoting your travel page!


Work with your content

If you want to promote your page on Instagram, you need to take advantage of the type of content and medium you use. Being a travel content creator has its perks including one of the most exciting content topics: traveling! As a travel blogger, you can make your content as artistic, zany, or adventurous as you like. Use photos and videos to capture your vision, encapsulate an idea, or sell a fantasy. Make use of editing tricks, filming angles, and special effects to make your clips and videos your own. Use music, funny editing, and aesthetics to give your content some style and pazazz. Work with your medium and make your content a unique and well-crafted experience to do well on any platform!


Work with your target demographic

Whether you’re a travel or food blogger on Instagram, finding your target audience is crucial to success! Do your research to find your crowd and the people who like and interact with your travel content the most. Once you’ve found your target demographic, get to know them better and work with your audience. Do polls, questionnaires, and live chats to see what your audience would like to see from you as a creator. Find the middle ground between catering to your audience and doing what you want to grow your following. Although you can’t ever please everyone, knowing what your target demographic likes is a great place to start!


Stay on brand

If you want to grow your following and make sure your content gets promoted, you need to stay on brand. To do this, you first need to have a very good idea of what your brand is and how your audience perceives you. If you do travel content, make sure to stay within that realm to satisfy your followers and the algorithm. Branching out is great except when it distances you from your audience and loses your engagement. If you’re feeling boxed in, try experimenting with your travel content. Take it to newer heights, explore different locations, and add something new. Find the sweet spot between branching out and staying on brand and you’re good to go!


Be consistent

Sometimes, the easiest way to market your travel content on Instagram is to work hard and be consistent. The algorithm knows best, and if you want to be on its good side, you need to post regularly. The algorithm loves a constant stream of content that audiences interact with. If you provide a healthy dose of content every week and every day, your page is more likely to be promoted and seen by other users. Being consistent and coming up with new ideas all the time can be tough, and this is where good planning comes in. Make sure to plan ahead and stay on that grind and you’re bound to be successful in no time as a travel blogger!


Do contests and giveaway

Last but not least, whether you’re on Instagram, Youtube, or TikTok, everyone loves a good giveaway! Contests and giveaways are a great way to boost engagement on your account and attract a slew of new followers. As a travel blogger, if you have a decent following already, you’re sure to have the funds or means to host a giveaway or contest every now and then. Create a contest to your liking, make the rules simple and easy to follow, and keep things fun, fair, and on-brand! Whether you’re giving away a free airplane ticket or a discount to an Airbnb, you’re sure to boost your following and expand your reach!



So there you have it! With these top tips in mind, you’re on your way to promoting your travel page like a pro! To do well on Instagram as a travel blogger, you have to look at your analytics and use all the tools available. Work with your content style and audience and remember to stay on brand. Be consistent with your uploading, sweeten the deal with contests and giveaways, and you’re destined for success!


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