A report by Grand View Research suggests that the global seafood industry is valued at over $200 billion. As the market value of this industry increases, now would be the perfect time to open a seafood restaurant.
However, before you do that, you must first know how you can market your restaurant to potential customers, which is where these five super-helpful marketing tips will come into play.
1. Focus on SEO to Ensure Better Search Engine Rankings
A new seafood restaurant is a great idea for those who love seafood. However, if you want to make it a success, you need to make sure that you are fully prepared.
The first thing you need to do is focus on SEO. This will ensure that your restaurant appears at the top of search engine results when people look for seafood restaurants in your area. You can do this by using keywords in your content and also by making sure that all of your pages have good page titles and meta descriptions.
You should also consider hiring an SEO company or consultant to help develop a strategy for improving your search engine rankings over time.
Opting for a local SEO service is not a bad idea here, especially if you’re working at a local restaurant that promotes local food.
For instance, Myrtle Beach has great demand for local seafood. If you were to set up a seafood restaurant there, you could expect to do great business by selling to the locals.
But for that, you’d be better off with a 5-star-rated Myrtle Beach SEO company than a nationally known digital marketing agency. That’s because the Myrtle Beach company can guarantee organic traffic by directing its SEO strategies to appeal to local consumers.
That way, you have a fool-proof marketing strategy where your primary consumers are locals who enjoy seafood.
2. Use Facebook and Instagram Ads for Sponsored Posts
Facebook and Instagram ads are a great way to get the word out about your new seafood restaurant. You can target people who live in the area or people who have shown an interest in seafood. It’s important to make sure your ad is eye-catching, though you don’t want it to look like spam.
You can also use Facebook and Instagram ads for sponsored posts. Just make sure they’re targeted at specific people so that you’re not wasting money on impressions that won’t convert into customers.
According to Wordstream, Instagram ads can cost $0.40 to $0.70 per click. The rate is not that cheap, but it is effective. Building a loyal follower base on Instagram is one of the best ways you can advertise the restaurant.
3. Show Your Social Media Audience That Your Fish is Always Caught Fresh
If you want to build a strong online presence, it’s important to show your audience that you’re serious about freshness. With seafood restaurants, there’s always a risk that the fish is old and stale.
Now, how do you get across the idea that your fish is always fresh?
Let your customers know that the fish they’re eating is always caught fresh, and they’ll be more likely to come back. Social media is a great way to show your audience that you’re not just a restaurant. You’re a brand with integrity, and you care about your customers’ health and well-being.
A good strategy to follow is to post photos of the fish you’re selling, with captions explaining where it was caught and what time of year it was caught.
If you want to get more creative, you could even take a photo of the fisherman who caught the fish or takes a photo of him holding up his catch while he’s fishing.
Another idea would be to have someone from your restaurant take photos of the process from when the fish arrives at your restaurant until it gets served to customers. This will help your customers see how fresh it is.
4. Have a Signature Dish on the Menu
When you’re marketing a new seafood restaurant, it’s important to make sure that customers know what you’re about. One way to do that is by having a signature dish on the menu.
Your signature dish will also be a great way for your customers to recognize you, and it can help them remember your restaurant when they hear about it from someone else.
It’s also a good idea to incorporate your signature dish into your marketing campaigns, like social media posts and advertisements. It’ll make those campaigns more memorable and help build brand recognition even before people come in for their first meal at your new seafood restaurant.
5. Get Food Bloggers to Talk About Your Restaurant
One way to ensure that your restaurant gets noticed is by enlisting the help of food bloggers and influencers. The best way to do this is by sending them samples of your menu items and asking them to review them on their blogs or social media pages.
You can also mention in your request that they can include a link back to your website or contact page so that people who are interested in learning more about your restaurant can find more information about it.
A study at Stanford revealed that the demand for seafood will continue rising till 2050, when it will reach its pique. If you’re entering the seafood market right now, you’re making a well-calculated move. However, to sustain in this market, you have to brand your restaurant properly, which is why it’s vital you do so from the start by keeping these tips in mind.