Tips to Leverage Website Design for Building Brand Credibility

July 21, 2023

The current American business landscape is hypercompetitive, making it hard for brands and startups to sustain and thrive. Unbelievably, even established brands struggle to retain customers because they have too many options to pick and choose. Credibility can do the trick when it comes to boosting customer loyalty and reputation for the long haul.

 

Tips-to-Leverage-Website-Design-for-Building-Brand-Credibility-001

 

With 88% of customers considering authenticity as the key decision driver, building credibility becomes a top priority for brands. While there are no shortcuts to establishing trust for your business, a robust online presence can make all the difference. An appealing website design is a good start, with statistics showing that 75% of credibility comes from it.

 

Your website decides how online visitors perceive your brand the first time. If they like the site’s design enough, they will likely stick around, explore, and move down the conversion funnel. Likewise, they will also consider it to decide whether you run a legit business. The only thing you need to do is design your site with a purpose instead of only focusing on aesthetics and functionality.

 

Let us share a few valuable tips to build brand credibility through your website’s design.

 

Create an Eye-Pleasing Design

 

What’s the first thing online buyers notice after landing on your website? An eye-pleasing design with a clean layout, intuitive navigation, and clear call-to-action buttons are the cornerstones of website credibility. Research shows that people take only 0.05 seconds to form an opinion about your site and decide whether they want to stay or leave.

 

Hiring a professional web designer for a creative job is a wise move because they know what it takes to get everything in place and create a high-quality visual experience. They also understand how to add the elements replicating expertise and trustworthiness for your brand. A DIY approach or cost-cutting with a mediocre designer is the last thing you should do.

 

According to Hire Jordan Smith, a website is an asset for a brand because it creates the first impression on potential customers. Ensuring an excellent user experience is the best way to make your site’s design credible and enjoyable for your target audience. A great UX is about factors such as content quality, speed, and responsiveness, so ensure your design integrates all of them.

 

Follow Your Intention

 

Tips-to-Leverage-Website-Design-for-Building-Brand-Credibility-002

 

Besides focusing on the UX (aesthetics+functionality), you must follow the intention of your website to win the credibility game. With nearly 2 billion websites up and running on the internet, showing yourself as a credible resource requires a strategic approach. The best way to do it is by focusing on your strengths. Your intention is the key. Here are the intentions websites often pursue:

 

  • Branding: Awareness, engagement, and loyalty
  • E-commerce: Selling products or services
  • Lead generation: Gathering potential leads and buyers
  • Content publishing: User engagement and traffic
  • Information resource

 

A website designer should pick one of these intentions and use it as the guiding light while creating a design. That’s how they can create custom designs to set brands apart and make them more trustworthy.

 

Add Proof of Expertise

 

Credibility is also about flaunting your expertise because customers are more willing to buy from an authoritative source. Adding proof of expertise to your website’s design is a way to demonstrate your authority in a competitive landscape. You can utilize several elements to design a website that reinforces your brand as a leader. Here are a few examples:

 

  • Credentials of your staff
  • High-profile clients
  • Mentions in top industry publications
  • Client testimonials and reviews
  • Badges of trust

 

Showcase Your Team

 

Brands can never establish trust by being faceless entities because buyers expect the human touch. Statistics indicate that 75% of consumers like brands with top-notch customer service. But you can establish a connection with them much earlier, even before they begin the buying journey. Including real people in your website’s design is the key.

 

Add photos and bios of your squad on the About Us page, showcase your business premises, and display pictures of team activities and fun times. You can even integrate customer stories and videos as proof that you have loyal followers. Adding your contact details to the site’s design can also enhance your credibility.

 

Wrapping Up

 

A credible design can give your brand’s website a winning advantage. It enhances the first impression of your target buyers and boosts retention of the existing customers. Fortunately, designing a credible website is easier than you imagine. Follow these tips and find an expert who can create magic with design. Remember that small elements can make a big difference, so be creative to ride the credibility wave.

 

 

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Is Your Business Being Found Online?

Laptop Metrics Colorado

Free Digital Marketing Report ($150 Value)

marketing module lineWant to know how your business stacks up against the competition?

Read more articles about Website Design.

8 Effective Marketing Techniques That All Non-Profits (However Small) Can Use

Regardless of size, every non-profit can benefit from employing effective marketing techniques, and indeed this is a must if you want to bolster your fundraising efforts and support your cause more successfully.     With that in mind, here are some top...

How to Boost Employee Engagement in Your Company: A Guide

Employee engagement is more than just a buzzword in the corporate world. It's a vital factor that directly influences a company's success and productivity. Engaged employees are not only happier and more satisfied in their roles, but they also contribute significantly...

How to Improve Your Business’s Image

In life, image may not be everything, but in business, it is one of the key cornerstones that will play a huge part in your company's overall success. Your business will suffer if you have a bad company image, either because you are dealing with negative press or...

The Strength of Immutable Backup in Data Protection

In today's highly competitive business world, data offers companies a life line. It underpins their operations, drives decisions, fuels innovation. It also lays the groundwork for businesses to build solid strategies, understand their customers and track what’s going...

3 Potential Website Design Flaws Law Firms Should Avoid

The legal industry has been among the slow adopters of digital technologies, but the pandemic emerged as a tech disruptor. Like all other businesses, law firms were forced to adopt remote work and virtual consultations. Tech transformation is essential to stay on top...

How to Implement a Conversion-Focused SEO Strategy

Search engine optimization entails optimizing websites to rank on top of search engine results and attract traffic. Without having a website visible on the top of search pages, you hardly have a chance to score visibility, traffic, and leads. Imagine beating thousands...

Small Business Web Wizardry: How to Make Your Site a Marketing Marvel

When it comes to marketing, small businesses usually turn to social media. However, with the right strategies in place, these businesses can turn their website into a marketing marvel as well.      According to Small Business Trends, spending between 7 and...

5 Content Writing Tips to Promote Your Medical Spa on LinkedIn

In the ever-evolving world of digital marketing, LinkedIn has emerged as a powerhouse for professionals across various industries. For medical spas seeking to promote their services, LinkedIn offers a unique platform to connect with potential clients and industry...

Read more articles about business.

How to Improve Your Business’s Image

How to Improve Your Business’s Image

In life, image may not be everything, but in business, it is one of the key cornerstones that will play a huge part in your company's overall success. Your business will suffer if you have a bad company image, either because you are dealing with negative press or...

Beauty and Business: The Secrets to a Successful Salon Venture

Beauty and Business: The Secrets to a Successful Salon Venture

Beauty is big business, and salons are at the forefront of the industry. However, owning and operating a successful salon takes more than just knowing how to cut and style hair. You need to have a keen mind for business to be truly successful.   From marketing...

15 Ways to Increase the Profitability of Your Trucking Business

15 Ways to Increase the Profitability of Your Trucking Business

The trucking business is very profitable. But initially, you might face some challenges to increase profitability as it is a competitive market. However, there are certain steps you can take to increase your profitability.   But before that, you need to...

The Benefits Of A Dedicated Business Bank Account: Why It Matters

The Benefits Of A Dedicated Business Bank Account: Why It Matters

Venturing into the entrepreneurial treasure hunt? You're juggling a lot, from crafting the golden product to netting valuable clients. But here's the golden goblet of success: a rock-solid financial fortress. And the jewel in the crown? Keeping your personal treasure...

Top Tips On Rolling Out An Employee Engagement Survey

Top Tips On Rolling Out An Employee Engagement Survey

It is safe to say that for the majority of businesses, when you have a great team working for you, you will want to keep them happy. That way, you have a better chance of retaining them and keeping that hard work ethic and positivity in the workplace, where you, your...

Share This