The current American business landscape is hypercompetitive, making it hard for brands and startups to sustain and thrive. Unbelievably, even established brands struggle to retain customers because they have too many options to pick and choose. Credibility can do the trick when it comes to boosting customer loyalty and reputation for the long haul.

With 88% of customers considering authenticity as the key decision driver, building credibility becomes a top priority for brands. While there are no shortcuts to establishing trust for your business, a robust online presence can make all the difference. An appealing website design is a good start, with statistics showing that 75% of credibility comes from it.

Your website decides how online visitors perceive your brand the first time. If they like the site’s design enough, they will likely stick around, explore, and move down the conversion funnel. Likewise, they will also consider it to decide whether you run a legit business. The only thing you need to do is design your site with a purpose instead of only focusing on aesthetics and functionality.

Let us share a few valuable tips to build brand credibility through your website’s design.

Create an Eye-Pleasing Design

What’s the first thing online buyers notice after landing on your website? An eye-pleasing design with a clean layout, intuitive navigation, and clear call-to-action buttons are the cornerstones of website credibility. Research shows that people take only 0.05 seconds to form an opinion about your site and decide whether they want to stay or leave.

Hiring a professional web designer for a creative job is a wise move because they know what it takes to get everything in place and create a high-quality visual experience. They also understand how to add the elements replicating expertise and trustworthiness for your brand. A DIY approach or cost-cutting with a mediocre designer is the last thing you should do.

According to Hire Jordan Smith, a website is an asset for a brand because it creates the first impression on potential customers. Ensuring an excellent user experience is the best way to make your site’s design credible and enjoyable for your target audience. A great UX is about factors such as content quality, speed, and responsiveness, so ensure your design integrates all of them.

Follow Your Intention

Besides focusing on the UX (aesthetics+functionality), you must follow the intention of your website to win the credibility game. With nearly 2 billion websites up and running on the internet, showing yourself as a credible resource requires a strategic approach. The best way to do it is by focusing on your strengths. Your intention is the key. Here are the intentions websites often pursue:

• Branding: Awareness, engagement, and loyalty
• E-commerce: Selling products or services
• Lead generation: Gathering potential leads and buyers
• Content publishing: User engagement and traffic
• Information resource

A website designer should pick one of these intentions and use it as the guiding light while creating a design. That’s how they can create custom designs to set brands apart and make them more trustworthy.

Add Proof of Expertise

Credibility is also about flaunting your expertise because customers are more willing to buy from an authoritative source. Adding proof of expertise to your website’s design is a way to demonstrate your authority in a competitive landscape. You can utilize several elements to design a website that reinforces your brand as a leader. Here are a few examples:

• Credentials of your staff
• High-profile clients
• Mentions in top industry publications
• Client testimonials and reviews
• Badges of trust

Showcase Your Team

Brands can never establish trust by being faceless entities because buyers expect the human touch. Statistics indicate that 75% of consumers like brands with top-notch customer service. But you can establish a connection with them much earlier, even before they begin the buying journey. Including real people in your website’s design is the key.

Add photos and bios of your squad on the About Us page, showcase your business premises, and display pictures of team activities and fun times. You can even integrate customer stories and videos as proof that you have loyal followers. Adding your contact details to the site’s design can also enhance your credibility.

Wrapping Up

A credible design can give your brand’s website a winning advantage. It enhances the first impression of your target buyers and boosts retention of the existing customers. Fortunately, designing a credible website is easier than you imagine. Follow these tips and find an expert who can create magic with design. Remember that small elements can make a big difference, so be creative to ride the credibility wave.