Top 10 Ways to Promote your Podcast

July 30, 2021

Podcasting is an excellent way to establish a solid relationship with your potential customers or clients. However, it becomes more effective if you have as many listeners as possible.

Before thinking about promoting your podcast, ensure that it is valuable and of high quality because that is what audiences are interested in. You need to prepare and read a useful guide on how to record audio effectively and promote your podcast.

 

 

Use social media channels

 

Sharing your content on Facebook, Twitter, YouTube, Linked In, and Instagram may help to reach a wider audience. Break your episode in a way to bring out the most exciting information and quotes.

In addition to audiograms, you may need to create and promote other virtual assets. A good way is to develop several pieces of content for every social media episode, including three virtual quotes, two audiograms, and two customized thumbnails. Since most podcast information is evergreen, you need to continue sharing the episodes on various social media platforms.

 

Encourage your guests to promote your podcast

 

Show hosts love to request their quests to share content to engage the audience in the conversation. However, with many podcasters using this approach, you need to stand out by making episode sharing as seamless and easy as possible. Additionally, give your audience a reason to share the content.

You can begin by acknowledging your audience and sending them custom emails with a selection of social shares and pre-written language. This may guide them into how to insert the content queue. If your audiences have previously been interviewed by other podcasters, they may have such kind of a request severally. The best thing is to be unique through personality and personalization.

 

Use an email strategy

 

With the release of a new episode, email your email subscribers to inform them about it. No matter the size of the email list, email is an easier way to attract the audience to your content. For every new episode, you publish, send an accompanying email.

Instead of staggering the email as many podcasters do, use a selective approach by sending an email only to your list. This may work better if you have an outstanding interview or impressive quests. You may also add episode roundups in your monthly or weekly emails.

 

Adopt text messaging

 

Most people prefer to listen to podcasts via their smartphones and so you may need to reach the target audience via text messages. Use messages to inform your audience about your new shows, and ask them to share widely.

Take advantage of software that supports text message marketing while carefully reading the laid down rules. This will help to avoid creating spammy promotional messages.

Text messaging is an efficient way to promote podcasts because it is easier to track SMS. It may allow listeners to text immediately as per the call to action, thereby causing the results to come faster and directly.

 

Build a VIP community

 

Building loyal fans may help to generate more feedback for every episode. Even with a small start, your direct interaction with true fans may grow into powerful marketing assets.

Invite people to join the community of fans through an application. A short form can enable you to easily identify the interested people. After selecting fans, invite them to your private Slack channel or Facebook group. This will allow you to share some information behind the scenes and ask for feedback and input from your audience.

 

Use sponsorships

 

Requesting for sponsorships is suitable if you make podcasts with specific equipment or mention specific products or companies in your podcasts. Podcast sponsorships may include short adverts that promote companies or products in the form of interesting stories, advice, or business tips. This approach may be successful for the sponsor and your podcast.

Most people who listen to podcasts are entrepreneurial and tech-savvy than those who use other media and so these are the people you should target. Sponsors also go for podcasts involving popular culture and technology. However, you can find a sponsor even if your content is not in any of these areas. All you need to do is to contact a sponsor who may be relevant in your field.

 

Use freebies and giveaways

 

Giving away prizes is a great approach to promoting podcasts. People like to participate in competitions and so giving your listeners an opportunity will attract some attention. There are various ways to enter into a competition, such as a podcast subscription and confirming that by sending a screenshot.

Participating in a competition can earn the participants some points to rank them to win a prize. You can use different strategies to promote your sponsor and the respective podcast.

You can choose to give away merchandise as a way of advertising your podcast. Telling your audiences to invite others to your page after being put into a draw to win merchandise can help to promote your podcast.

 

 

Most podcasters, news outlets, and YouTubers have adopted search engine optimization or clickbait titles to promote their content. Using this approach can encourage potential customers to understand your content better.

Tempt your listeners by making your content and adverts more noticeable. Having an intriguing or a vague picture and title may encourage important clicks on your podcast. You can benchmark against YouTubers like Jacksepticeye and PewDiePie to understand how effective clickbait is as a promotional tool.

 

Use influencer marketing selectively

 

With a small budget, it is possible to engage social media influencers to promote your podcast. Spending wisely on influencer marketing can attract thousands of listeners. The most important thing is to find the relevant influencers and pitch appropriately.

Influencer marketing campaigns are priced based on:

  • Cost per click (CPC). This is the number of actions the customers take after listening to your podcast.
  • Cost per engagement (CPE). The number of shares, comments, and likes.
  • Cost per acquisition (CPA). Leads generated or sales acquired.

 

Target newsletter audiences

 

Identifying newsletters in your niche and keeping tabs on them may help to promote your podcast since audiences may be a source of ideas. Review newsletter aggregators in the industry and understand the content type they prefer.

Later you can send appropriate episodes to the editor for future consideration. For the content to be sharable, you will need to have dedicated website episode pages and text to support and add to the video.

 

Conclusion

 

Understanding the best ways to promote your podcast requires you to test different strategies to find the one that works well. Beginning to promote content requires a focus on diligence and creativity. Maximize the strategies that drive new online audiences and keep them engaged.

0 Comments

Submit a Comment

Your email address will not be published.

Is Your Business Being Found Online?

Laptop Metrics Colorado

Free Digital Marketing Report ($150 Value)

marketing module lineWant to know how your business stacks up against the competition?

Read more articles about Business.

Internet Marketing: What Is It & How It Can Build Your Brand

  The official birth date of the internet is widely considered to be January 1, 1983. Since then, we have grown accustomed to the web and its capabilities, spending more and more time in front of our computer screens. According to DataReportal’s Digital 2022...

Facebook Competitors: Do They Have a Chance?

It’s a death by a thousand cuts that Facebook faces, both now and in the future of social media experiences. That’s not to say that Facebook (now termed, Meta) is going to go away, just that it’s no longer the big bully on the block. There are scores of social media...

What Is Trust Flow SEO?

First, let’s see what trust flow means for websites – Trust flow is a measure of the quality and trustworthiness of a website, based on the number and quality of inbound links to the site.     A high trust flow indicates that the site is trusted by many...

What Do “Business Development Skills” Mean In a Resume?

Every business needs development, and we can see the development of a business in its marketing.     Marketing is not just about selling or advertising, it's about developing your business by creating relationships with your customers. It's about...

How Much Cornerstone Content Should You Have?

Cornerstone content is the foundation of your website or blog. It's the most important and comprehensive material that you have to offer, and it's what you build everything else around - including your social media strategy.     Cornerstone content is...

5 Things to Consider Before Buying Stocks

  Building a successful business is one of the best ways to achieve financial freedom. Nonetheless, this does not mean that you should stop exploring other opportunities to boost your income. The options abound, and one that you might want to consider is...

15 Websites with Free Stock Images for Commercial Use

Photography is an essential part of any design and finding the right commercial-use photos for free can be a challenge. Sure, you could find the standard stock photos of a person sitting in front of a computer or business professionals smiling in a conference room,...

How To Figure Out Which Type Of Marketing Can Help You The Most?

There are so many different types of marketing, it can be difficult to figure out which one will work best for you. In this article, we will discuss the pros and cons of various types of marketing, so that you can make an informed decision about which type is right...

Read more articles about business.

5 Things to Consider Before Buying Stocks

5 Things to Consider Before Buying Stocks

  Building a successful business is one of the best ways to achieve financial freedom. Nonetheless, this does not mean that you should stop exploring other opportunities to boost your income. The options abound, and one that you might want to consider is...

15 Websites with Free Stock Images for Commercial Use

15 Websites with Free Stock Images for Commercial Use

Photography is an essential part of any design and finding the right commercial-use photos for free can be a challenge. Sure, you could find the standard stock photos of a person sitting in front of a computer or business professionals smiling in a conference room,...

How TikTok Is Changing The Way Businesses Advertise

How TikTok Is Changing The Way Businesses Advertise

  From old-fashioned word-of-mouth advertising, social networks have improved how businesses publicize their brands. There is a new world of digital marketing on Instagram, Facebook, YouTube, TikTok, etc. According to research, TikTok records over I 000,000,000+...

Understanding of Linux device driver development

Understanding of Linux device driver development

The creation of Linux device drivers is a highly demanded service provided by numerous IT companies. What is Linux? What are the functions of drivers in Linux-based solutions? How to develop these drivers? Find the answers in our article.     About Linux...

Share This