The pet industry is worth $103.6 billion. This figure shows how lucrative the pet business is. Such a colossal market provides opportunities, but they come with stiff challenges. To grow, your pet store must compete and stand out from other pet shops. So how can you achieve this?
A clear digital marketing strategy will help you expand your pet store business. Whether you own a retail pet store, provide pet care services, or offer homemade dog food and treats, a strong brand presence is crucial for your store’s success. But creating a brand presence requires imagination and the ability to think out of the box.
A consistent brand message is essential for a successful digital marketing campaign. In addition, it leads to a higher return on investments (ROIs) at a much lower cost to your business. The following are the top five marketing strategies that you can adapt to market your pet shop.
1. Leverage Social Media Marketing
Social media is a powerful platform to create and expand your online presence. Around 72% of the USA’s population is using social media in one or the other form. There is a fair chance that your customers are already using platforms like Facebook, Twitter, Instagram, and Pinterest. You can leverage these platforms to not only advertise your product but also interact with your customers personally.
Text, pictures, and videos help you better understand your customer’s needs. Posting pets videos and content on these platforms will help you gain more followers, expanding your reach to potential customers. You can also advertise your posts to drive interested buyers to your website and introduce them to your product and services.
If you wish to market your pet supply store, you can photograph individual products like dog harness and leash and market them on these platforms with a link to your store’s website.
2. Add Blogging to Your Marketing Mix
You might have set up an attractive website and social media account for your pet business, but it isn’t enough. Adding a blog to your marketing strategy can do wonders for your pet business. The important aspect of blogs is that they provide valuable information consistently.
You can start by creating a pet blog that informs the audience about the types of pets, how pet owners can take care of pets, and add your pet store’s products and services to the blog. You can seamlessly create content that resonates with your target audience to establish you as an expert in the pet industry. In return, your audience is likely to consider your services.
You need to optimize your content with specific keywords to ensure your website shows up in search engines. An SEO-friendly website will make it easier for people to find your store on the Internet.
3. Event Hosting
Events are a great way to build powerful relationships with your customers, grow your brand, and increase sales. A face-to-face event offers your potential customers to come together with their pets and learn from each other.
Such events may also provide you with an opportunity to demonstrate your expertise to your customers. Speaking to them personally will speed up their trust in you, which is vital before purchasing your products.
This marketing strategy allows you to answer your customer’s questions right there, thus providing an opportunity to build human relationships. This way, you have more chances of closing in on a deal.
4. Use Emails to Keep Your Customers Informed
Email marketing might be the most challenging strategy on this list, but it is worth it. Emails sent with the proper purpose to the right audience generate sales, build loyalty, and increase your brand awareness.
Email marketing is a fantastic way to keep your customers engaged and aware of any upcoming event or activity. In addition, they provide a convenient medium to stay in touch with your customers and do repeat business.
When using email as a marketing tool, make sure your customers approve of them. One way is to provide information-rich content on the web and compel readers to subscribe for more.
5. Encourage Positive Testimonials From Customers
Testimonials are essential pieces of copy to put on your website. They provide social proof to your customers about your pet store’s services.
A testimonial from a happy and satisfied client states a fact about how good your service is. It also reassures that the product or service is tested and works great.
You can get in touch with your long-term clients and the ones who genuinely appreciate your products to make your testimonials better.
It is pretty challenging to run a pet business without a steady stream of customers. But digital marketing helps you to compete effectively against the top competitors. You just need to stick with your store’s strengths, identify your target audience, and be clear about your goals and objectives.
Keep experimenting with these marketing strategies until you find the one that suits your business requirements. Then, with the right strategy, you’ll be able to boost your store’s presence and increase your revenue.