Top Email Marketing Tips and Practice

June 30, 2022


Email marketing is one of the most influential and powerful tools in a digital marketer’s arsenal. With the correct strategy, you can rake in lucrative business from your contact list. In this article, we talk about the top email marketing tips and practices you can apply to your email campaigns. Read on!


Segment Your Customers

Email marketing can take many forms and work on many goals, such as welcoming customers, announcing new features or products, sharing promos, and more.

Your strategies will be more effective if you segment your email list, which you can do by checking their demographics, amount of engagement, and customer journey, among other ways.

Segmenting your audience allows you to get to know them better. You can then offer better products or services through emails that your customers will more likely notice.

If you have an inadequate amount of email lists, try


Personalize Your Messages

It’s a huge turn-off when a customer receives a marketing email that’s clearly not for them only — or not for them specifically. It shows that you don’t know your customer, and your email goes to the digital trashcan.

On the flipside, personalizing your emails can bring about huge benefits, such as higher open rates, better ROI, and greater revenue per email. In fact, the ROI for personalized emails is around 122%.

Pro Tip: send your emails from a personal email, not a company or generic one. Customers are more likely to trust and open emails that have a real person’s name and address other than just the company name. While you’re at it, try to make your subject lines as personalized as possible.


Email New Contacts Within a Day

Once a contact signs up for your newsletter or offer, your window of opportunity becomes 24 hours — send them a personalized email within that timeframe.

It’s not only a great time to set expectations right and leave a nice impression; it’s also a great opportunity to know what kind of engagement to expect from the customer.


Try Email Automation Services


Email automation services like Constant Contact, MailChimp, and ConvertKit are great because they save time. On top of that, they ensure that you can send the right messages at the right time.

Many companies use email automation services in tandem with their budget and accounting teams. For instance, they send invoices and billing reminders automatically. You can personalize your customers’ experience with you if you take advantage of such services.


Comply with Relevant Laws

While conducting email marketing campaigns, make sure that your strategy is compliant with relevant laws. There are two oft-cited laws you should be aware of:

  • The GDPR: the General Data Protection Regulation is meant to protect internet users’ personal data. To comply with this law, your email should have a clear opt-in option in your email campaigns.
  • The CAN-SPAM Act of 2003: CAN-SPAM is an acronym for Controlling the Assault of Non-Solicited Pornography and Marketing. Under this act, your company addresses and names in emails should be authentic. There must be a visible link that lets recipients unsubscribe from your emailing list.

Monitor Your Emails’ Performance

Have a clear plan for monitoring and evaluating your emails’ performance. Check their open and click-through rates and look for opportunities to improve your email copy.

It’s also best practice to run A/B tests, which further show what your recipients want from your emails. This practice lets you test multiple versions of a marketing campaign. After determining which campaign offers better results, you compare it with your other efforts and find out what you did right and wrong in each version.

You can also test multiple variables, including your emails’ CTAs, subject lines, videos, content, and others. Test one variable at a time for better assessment results.


Submit a Comment

Your email address will not be published. Required fields are marked *

Is Your Business Being Found Online?

Laptop Metrics Colorado

Free Digital Marketing Report ($150 Value)

marketing module lineWant to know how your business stacks up against the competition?

Read more articles about Marketing.

7 Ways Arizona Is Becoming a Hotspot for the Tech and eSports Industry

On the lookout for the next big tech and eSports hub? Look no further than Arizona—a state that's turning heads in these industries. With an unexpected rise within the technology scene and a burgeoning eSports community, Arizona is earning its stripes as a hotspot for...

Unlocking Sustainable Ecommerce Growth: Expert SEO Strategies

E-commerce opens access to global digital storefronts and customers. However, the virtual venue remains competitive, requiring innovative promotion to drive and convert browse traffic into cost-effective sales.     Neglecting search engine optimization cedes...

How to Add Chapters to YouTube Videos: Step by Step Guide

Video content reigns supreme on platforms like YouTube, captivating audiences with diverse interests. Among the myriad of features that enhance viewer experience, video chapters stand out for their ability to make videos more accessible and navigable. Video chapters...

Top 6 Multi Vendor Marketplace Platforms for E-commerce

In the era of online shopping, creating a prosperous marketplace is crucial for businesses.     This is a platform that allows multiple vendors to sell their products on the same website like a shopping mall. It means having your virtual store inside a huge...

The Best Virtual Cards for Google Ads

In today's world, where electronic payments have become an integral part of our everyday lives, more and more people tend to have a large number of bank cards.     One of the main reasons why people prefer to have a large number of bank cards is the ability...

Shopping Cart Functionality: The Key to E-commerce Success

There is one thing without which customers won’t be able to shop online – an ecommerce shopping cart! This feature allows you to browse through virtual shelves, pick the desired products, and easily complete the purchase with a simple click.   So, it is important...

Tips For Using Percent To Fraction Conversion in Sales and Marketing Analytics

In this modern age, sales and marketing analytics require you to be precise in all aspects and calculations. The percentage is related to aspects like conversion rates, growth, or market shares.     Expressing percentages in fractions helps in a clear...

Best YouTube Promotion Services to Boost Your Channel

There is a problem every YouTuber faces: finding your devoted audience. Nothing is more frustrating than spending days making your video only to see no feedback. But what if I tell you that there is a secret remedy? Your magic key to success is YouTube promotion....

Read more articles about business.

COD Affiliate Network: Expanding Opportunities with TerraLeads

COD Affiliate Network: Expanding Opportunities with TerraLeads

  Affiliate programs are one of the popular ways to earn money online, whether pursued passively or actively. While there are numerous remote job opportunities available online, an increasing number of individuals are opting for traffic affiliate marketing. To...

How to Optimize Your Construction Business for Increased Revenue

How to Optimize Your Construction Business for Increased Revenue

  In today's competitive construction industry, optimizing your business for increased revenue is not just a desire but a necessity. With changing market dynamics and evolving customer expectations, staying ahead requires strategic planning and implementation....

Understanding Digital PR and Its Impact On Your Business

Understanding Digital PR and Its Impact On Your Business

  Small and established businesses significantly benefit from a strong digital PR and marketing strategy. Having a clear and well-laid-out digital public relations strategy is important for businesses. Unfortunately, most businesses refer to business relations...

How To Setup Your Business For Free Organic Lead Generation?

How To Setup Your Business For Free Organic Lead Generation?

  Ever wonder how some businesses seem to attract customers like bees to honey, without spending a dime on advertising? That, my friend, is the magic of free organic lead generation.   It's about getting people to naturally stumble upon your business and be...

Share This