Top Small Industries That Can Benefit From SEO in 2023

December 29, 2022


SEO, short for search engine optimization, is a powerful tool that can help companies in all industries. Companies of all sizes use SEO to grow their businesses and get more customers. Even if you are unfamiliar with SEO, there are plenty of ways to use it to benefit your small business. Here are some great examples of small industries that can benefit from SEO.


Cleaning Companies

Cleaning companies are uniquely positioned to benefit from SEO in the coming years. Cleaning services are often performed by small businesses and organizations, meaning they need more online visibility. It makes it more difficult for a cleaning company to find new customers online, especially if it’s trying to compete with larger corporations.

But SEO for cleaning companies helps these smaller cleaning companies by increasing their visibility and making them easier to find on search engines like Google or Bing. Because of this increased visibility, these smaller businesses will get more leads from potential customers who want their services, which means more business for them.

So if you’re looking at expanding your company’s reach into different areas across the country or even internationally, there is an opportunity here regarding SEO growth over time.




According to IBISWorld, there will be 565,295 plumbers in the US in 2022. Therefore, SEO can be a great way to boost your business if you’re a plumber. Because your services are needed all year round and because you’re a local company, SEO will help build trust with potential customers by showing them that you’re trustworthy and have been in business for a long time.

Plumbers also tend to be small businesses, meaning there’s competition. When someone needs plumbing work done in their home or office building, they will likely call around until they find someone who can do the job on their terms. Good online visibility through SEO is essential if you want people calling YOU first.


Home Improvement Specialists

Home improvement is one of the most popular industries in the world. People love to make their homes look good and comfortable, so it’s no surprise that many companies focus on this market.

People can do their home improvement projects, or they can hire contractors to do them for them. If you run a company that provides services in this field, consider using SEO for your business to attract more customers and increase sales.

SEO helps businesses get more leads from customers searching online for products and services related to what they offer. It also increases sales leads by assisting potential clients in finding websites more easily through search engines like Google or Bing. Finally, SEO drives conversions by positioning sites at the top of search results pages when potential customers conduct searches related to what they sell.




Electricians are a great example of a business that can benefit from SEO. According to Zippia, more than 465,873 electricians are currently in the US. They are one of the most highly sought-after services worldwide and always look for ways to get more customers.

Because electrician SEO is such an essential part of their business, it’s worth taking some time to talk about why electrician SEO matters so much and how you can use it to improve your own company’s online presence.

Electrician SEO is vital because electricians are service providers. For someone to use their services, they must be found online by potential clients first. By utilizing effective search engine optimization techniques, these professionals can ensure that when people look up “electrician” or similar terms on Google or Bing Search Engine Results Pages (SERPs), they’ll see their website listed near the top.


Tree Surgeons

Tree surgeons occupy a very competitive space. Most tree surgeons are small businesses, and it would be difficult for you to stand out from the crowd without marketing your services online. SEO is the perfect solution for this problem, it allows you to get your name out there and attract new customers at scale.

Tree Surgeons should focus on local SEO first since that’s where their audience is likely to be searching for them. It means using relevant keywords like “tree surgeon near me” or “tree surgery in my town.” Once you’ve established yourself locally, you can start thinking about ways of growing further by expanding your reach through search engines like Google or Bing.


Heating Engineers

As heating engineers, you’re a small business in a big niche. According to Zippia, the average Heating Engineer earns $95,269 in the US, but you can earn up to $132,000.

It makes you an example of a small business that can benefit from SEO. Heating engineers require professional knowledge and experience to do their job effectively and safely. They have worked hard to get where they are today, but there’s always room for improvement.

If your heating company is looking to attract more clients and increase sales, consider investing in SEO services through a local marketing agency. They specialize in helping small businesses improve their visibility on Google by creating unique content and optimizing it with relevant keywords that people search for when searching for services like yours online.


Carpenters and Joiners


As the building industry continues to grow, so does the demand for carpenters and joiners. If you’re part of this industry and looking to expand your business, search engine optimization could be a cost-effective way.

SEO benefits for carpenters and joiners include getting more business leads and improving their work quality. Search engine optimization can also help them get higher rankings on Google searches when customers lookup services such as “carpentry near me” or “woodworking shop in my city.”

If you want your company to stand out from competitors in this field, consider hiring an experienced SEO service provider with years of experience helping companies like yours grow their businesses online today.



SEO is a compelling way to market your business. With over half of all searches performed on mobile devices, SEO can help you reach potential customers wherever they are in the world. It’s also important to remember that SEO isn’t just for big businesses, it can also work for small ones who need more exposure online so that more people know about their products and services.


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