The American Dream is more alive than ever. And it’s much bigger than owning a big house and a nice car. Americans dream of becoming entrepreneurs.
More than 5 million new business applications have been submitted in recent months, showing an increased desire to build a company from scratch.
But it’s easier said than done. Most of these new business owners are going to find it really hard to grow unless they delegate time-consuming responsibilities.
Luckily, you don’t have to hire full-time employees to do that. You can hire many different types of freelancers today to help you complete tasks and make your business run more efficiently.
Wondering what the different types of freelancers are that you can use for business growth? Keep reading below to learn about building a smart business without full-time employees.
The best freelancers are the ones that can handle the most time-consuming tasks in your business. And that’s why business owners often make their first freelance hire to help with administration.
There might not be one specific job you need them to complete but rather a hodgepodge of various tasks. That’s exactly what a virtual assistant can do for you.
A VA can be everything you need, all in one person. You might need someone who can manage your email inbox so you don’t spend house sifting through pointless messages.
Or maybe you need someone who can input data into spreadsheets or schedule appointments with clients and vendors. Hiring a freelance virtual assistant is a smart management decision that can start saving you hours every week, so you can focus on the most important tasks to grow your business.
After administration, hiring freelancers for marketing-related tasks is the most popular. You can hire freelancers that can handle specific types of tasks.
A social media manager can post on your social accounts and manage communication with followers. A writer can put together blog posts for your website or captions for social media content.
A copywriter can put words on web pages that sell your products and services, getting more people to pull out their wallets and buy from you.
You’ll also want to work with a photographer on a regular basis. Taking photos of you, your team, your business location, and your products is important for your website, social media, and other marketing avenues.
Many solopreneurs build out an entire marketing team of part-time freelancers, each completing their own tasks at a fraction of the cost of an in-house marketing team.
You can hire freelancers now to take the daily marketing efforts off your plate so you can focus on what matters. On top of that, these tasks will be completed by specialists rather than you, who likely know very little about effective marketing.
Another type of marketing freelancer you can hire to grow your business is an advertising manager. Learning how to run paid ads, and actually generate sales, is very complex.
Platforms like Google Ads, Facebook Ads, Instagram ads, and other online advertising are all unique and require specialists to avoid wasting money.
if you plan to put money into paid advertising, it’s worth the extra money to hire a freelancer to manage the campaign for you. It takes constant monitoring and tweaking to generate an ROI with these campaigns.
But once they do, they can be a massive help to your business.
Unless you’re a very large business, you won’t need a full-time graphic designer. You’ll likely need their services once in a while, making a freelance designer the perfect option.
And the good news is that you can build a relationship with a specific freelance designer and work with them over and over again.
This will ensure that all of your branding efforts are consistent. You’ll need a logo, graphics for your website, business greeting cards, stickers, packaging, and many other design assets.
Standing out on the internet, in person, and with traditional media outlets is dependent on good design. If you want to attract new customers, you need the services of a professional designer who can build your brand the right way.
Entrepreneurs and business owners tend to fall into the same pitfalls over and over again. In an effort to bootstrap and save money early on, they try to do everything themselves.
And many times, they tackle tasks that are way over their heads. This is especially a problem when it comes to web development.
Building a website is easier today than ever before. But doing it right and wowing customers by providing a positive user experience still requires the work of a skilled developer.
Unless you are in the software business, you likely won’t need a full-time developer, so freelance is the way to go. You’ll start by building a website. And over time, you might need to add custom functionality to your website.
You may even need to develop specific software applications to best assist your clients and customers. By working with freelance developers, you can find top talent at any given moment to build what you need.
Every business needs to balance its books. They need to track expenses, as well as revenue, to see where their business stands and how much they are actually making.
Bookkeeping isn’t difficult, but it can be time-consuming. Hiring a freelance bookkeeper is one of the most cost-effective ways to save time.
As your business grows and financial matters get more complex, you can also hire an accountant. Or you can hire people to fulfill traditional positions, like revenue managers and so forth.
Since many of these roles don’t require 40 hours of work per week, you can save a lot of money by hiring a freelance instead.
Grow Your Business with Different Types of Freelancers
There’s no limit to the types of freelancers you can hire today. And there are many ways to find them, from freelance marketplaces online to word of mouth with other business owners.
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