How Can Video Brochures Compliment Your Digital Marketing Strategy

April 13, 2021

In this modern-day and age, you need to be able to adapt to fast-paced marketing trends if you want your business to thrive. This means that apart from traditional marketing methods, you should also take the time to explore other marketing strategies, particularly those that are digitally designed such as video brochures, to pique the interest of your target market. This article lists down the ways how video brochures can complement your overall digital marketing strategy.

video brochures


Storytelling Capability

Video brochures can complement your digital marketing strategy through their storytelling capability. The digital enthusiasts behind Vpak suggest that you leverage this powerful feature of video brochures to pique the interest of your target market. After all, storytelling has already become a key when it comes to content marketing. The reason behind this is that people’s brains are designed to recognize patterns of information present in videos, associating them with a certain meaning. This then becomes personal to the person who sees it or experiences it.

Video brochures are also considered to be a unique and innovative way of communicating with your consumers. They tend to grab the attention of your target audience because of a video screen that is integrated directly into a print brochure or other digital marketing piece. In a gist, video brochures bring static prints to life.

If sharing a longer and more compelling story on a brand, then one might opt for a full-length explainer video. There are many explainer video companies that can help propel a business to help share the right message to their audience.

Sharing Effect

A video brochure is an ideal communications tool, particularly in teaching a comprehensive topic. For instance, the embedded video can be used to communicate detailed information such as the introduction of pharmaceutical products or showcasing real estate projects. Apart from being informative, video brochures also have a wow factor that makes audiences want to share them with their network. In this way, your target market is the ones promoting your brand and building your business. After all, this manner of product or service promotion is recognized as the most valuable way to market your brand since word of mouth garners the trust of most users.


High Impact Direct Mail Campaign

If you are implementing an email marketing campaign, then the use of video brochures will ensure that your mails will get noticed rather than being left in the pile. Apart from the emotional effect that direct mail brings, a video brochure will enhance this further with a lasting mental impression that will make your message easy to recall later on. It will also make the recipient of your email feel more valued, which in turn will help you create a more authentic relationship with your target audience. The great thing about video brochures is that your content can be delivered to a targeted mailing list or distributed in person by your sales representatives which makes them perfect not only in support of your digital marketing efforts but in your traditional marketing campaign as well.

video brochures

Video brochures can perfectly compliment your digital marketing strategy because of their storytelling capability making it inevitable for your target market to share your videos with their network. You can even add music visualization to your video to present fun and unique graphics for your audience.

If you are also into email marketing, video brochures also have a high impact effect. For these reasons, you need to think about how to incorporate video brochures in your digital marketing campaigns.



Submit a Comment

Your email address will not be published.

Is Your Business Being Found Online?

Laptop Metrics Colorado

Free Digital Marketing Report ($150 Value)

marketing module lineWant to know how your business stacks up against the competition?

Read more articles about Marketing.

Why Your Business Should Hire a Digital Marketing Agency

A digital marketing agency handles promotional and marketing campaigns that help a business attract more customers. Why should your business hire one? What benefits can you get from an external marketing team? In this article, we’ll talk about digital marketing...

Digitally Transforming Your Business Communications to Support Marketing and Growth

Digital transformation is reshaping the way we do business in many different ways. From the way we generate leads and approach the art and science of sales, to the way we communicate internally and externally, there is no denying that digital technologies beg the need...

Internet Marketing: What Is It & How It Can Build Your Brand

  The official birth date of the internet is widely considered to be January 1, 1983. Since then, we have grown accustomed to the web and its capabilities, spending more and more time in front of our computer screens. According to DataReportal’s Digital 2022...

Facebook Competitors: Do They Have a Chance?

It’s a death by a thousand cuts that Facebook faces, both now and in the future of social media experiences. That’s not to say that Facebook (now termed, Meta) is going to go away, just that it’s no longer the big bully on the block. There are scores of social media...

What Is Trust Flow SEO?

First, let’s see what trust flow means for websites – Trust flow is a measure of the quality and trustworthiness of a website, based on the number and quality of inbound links to the site.     A high trust flow indicates that the site is trusted by many...

What Do “Business Development Skills” Mean In a Resume?

Every business needs development, and we can see the development of a business in its marketing.     Marketing is not just about selling or advertising, it's about developing your business by creating relationships with your customers. It's about...

How Much Cornerstone Content Should You Have?

Cornerstone content is the foundation of your website or blog. It's the most important and comprehensive material that you have to offer, and it's what you build everything else around - including your social media strategy.     Cornerstone content is...

5 Things to Consider Before Buying Stocks

  Building a successful business is one of the best ways to achieve financial freedom. Nonetheless, this does not mean that you should stop exploring other opportunities to boost your income. The options abound, and one that you might want to consider is...

Read more articles about business.

5 Things to Consider Before Buying Stocks

5 Things to Consider Before Buying Stocks

  Building a successful business is one of the best ways to achieve financial freedom. Nonetheless, this does not mean that you should stop exploring other opportunities to boost your income. The options abound, and one that you might want to consider is...

15 Websites with Free Stock Images for Commercial Use

15 Websites with Free Stock Images for Commercial Use

Photography is an essential part of any design and finding the right commercial-use photos for free can be a challenge. Sure, you could find the standard stock photos of a person sitting in front of a computer or business professionals smiling in a conference room,...

How TikTok Is Changing The Way Businesses Advertise

How TikTok Is Changing The Way Businesses Advertise

  From old-fashioned word-of-mouth advertising, social networks have improved how businesses publicize their brands. There is a new world of digital marketing on Instagram, Facebook, YouTube, TikTok, etc. According to research, TikTok records over I 000,000,000+...

Understanding of Linux device driver development

Understanding of Linux device driver development

The creation of Linux device drivers is a highly demanded service provided by numerous IT companies. What is Linux? What are the functions of drivers in Linux-based solutions? How to develop these drivers? Find the answers in our article.     About Linux...

Share This