Why Video Content Is Essential for Digital Marketing

Created September 16, 2020

Businesses that want to stand out in today’s world have to have a very strong digital footprint. The number of businesses that target the same customers as you do is increasing by the day and you have to find ways to ensure your business is seen and remembered by your customers. Video is a good medium to help you do exactly that. Video is compelling, catches a customer’s attention and is relatively easy to implement.

Video Increases Conversions

Video provides clear information that the audience can act on right there and then. Well-made videos cut through the noise and present only the information a potential buyer wants to hear and see. By doing this, it helps you get to the audience faster without wasting their time, thereby increasing their chances of taking the desired actions.

A video also provides you with the opportunity to showcase the product in ways that text can never do. This is especially true if the product might be difficult to describe or write about. In such cases, the customer has to see the product for themselves and this is where video comes in.

Video Can Be Used Together with Other Strategies

Video marketing complements other marketing strategies instead of replacing them. If you hire a marketing agency that primarily focuses on content marketing, asking them to integrate vie marketing is much easier than having them change up their whole strategy. Video marketing also works for a PPC agency that concentrates on sending people to a landing page. By making the video the first thing people see when they visit the landing page, you can take advantage of the benefits video affords you.

Video marketing also works really well with social media marketing. Social media has become a prime video watching medium and people do not mind watching marketing videos if they are helpful and highly personal. When you hire a Google ads agency, ensure you ask them if they do video marketing because you might be missing out when you do not use this very potent strategy. If they do not, you can look into marketing agencies such as Zesty Marketing as they can handle video marketing for you.

Video Helps with Your SEO and Ranking

Search engines view videos as high-quality content. Using videos on your website, therefore, can help improve your SEO as long as the videos are optimized for different devices. Another reason why they improve your SEO is that videos increase both engagement and time spent on your website. Both of these have been proven to be important metrics that affect your website’s ranking.

Videos Appeal to Mobile Users

As the number of mobile users increases, business owners will have to think of ways of catering to them. To engage your customers who visit on mobile, you have to optimize your video content for mobile users. Many people will gladly watch a few hours of video on your website but will not read long posts and pieces of text.

Conclusion

Video marketing has started taking off, but it is still underutilized on a lot of platforms. If you take up video marketing and do it well, you stand to gain a lot as your competitors scramble to find new ways to engage their visitors.