How Video Production is changing in 2021

business clock icon
Created November 21, 2020

Ever since the COVID-19 pandemic began, humankind has been making numerous changes to their daily lives. These changes include small things like how they do their grocery shopping, how they interact with other people, and how much more time they’ve been spending on the internet.

More and more people are connected to the web ever since we have been pushed to stay indoors. That being said, a lot of people have been transitioning from going out to staying in. Artists, business people, entrepreneurs, students, and basically all kinds of people have had to adjust. So I think we can all agree that the most common thing in this rapidly-evolving world is change.

Nevertheless, we still find time to do the things we love and the things we have to do. Life goes on, and so does business. Since we’re all not getting any younger, we have to make do with what we have.

changing video production

With the world changing, it’s no surprise that the trends in many different fields change too. Right now, video production has drastically changed and is going to keep changing. If your field is involved in video production, you might want to read this article.

Together we’ll discuss how video production is changing in 2021.

Keep in mind that the best content goes hand in hand with the best video production. Even if you have the best content, the wrong execution will only waste your efforts. That’s where the team at Animation Explainers comes in. They cover numerous topics that you can make videos on and will make sure that it fits your budget too!

video production

 

How Is Video Production Changing In 2021?

Below are the trends in video production have we’ve foreseen to carry onto 2021:

 

  • Duration Is Not As Important

If you used to stress over having extremely long or incredibly short videos, stress no more! People nowadays aren’t quite particular over video duration. As long as you share the content that you mean to share, your viewers won’t mind. What is important is that your video gives a lasting impression to your viewers. It should be appealing, and employ the tone that you intend to.

For businesses using explainer videos (videos that leave a short introduction to your company or describe a product/service), it might look like longer videos are more preferred by your target audience. However, it’s good to know that as long as you get your point across, the duration of your video will not matter.

 

  • Spending More Won’t Necessarily Get You More Views

There is no need for you to spend all of your budget to produce a single video. Having a set budget for video production and a set budget for marketing is already enough to spread brand awareness. It is much better for you to think of content that will leave a good impact to your audience. After which, your audience will be the ones to share your videos to their family and peers. If your video has enough impact, those people will search for your company or service by the time that they need it.

Businesses that tend to pour all their cash into a video producer or hire someone to make the fanciest video but forget to market properly end up with a video of high quality but have no viewers.

 

  • People Appreciate Authentic Storytelling

Because COVID-19 inspired compassion and empathy during these hard times, people now appreciate authenticity and prefer genuine storytelling instead of made up fiction. If you want your video to be inspiring, it is best that you derive a story from your personal life. Your struggles, the journey to where you achieved in life, and what you want to achieve for the rest of your life.

On the business side of things, you want to share how your product of service will affect the life of a prospective customer. If you’re offering services like accounting or IT, you might want to appeal to how you can improve their businesses by giving aid or advice.

 

  • Interactive Video Content Is All The Rage

In the past few years, we’ve seen the rise in interactive video content. These interactive videos are relatively new in the video production scene. Imagine that in a video, you are able to select different kinds of options (usually icons) that bring up information about a company, service, or product. Interactive videos are in the form of commercials and are also usually mobile-friendly.

Interactive videos are also great for business purposes as it encourages a lot more engagement to your target audience. Although it’s a relatively new concept, there are already different software that you can use to create such videos.

 

Wirewax

Wirewax is one of the most well-known Interactive Video producers on the market. It’s partnered with big brands like Facebook, Instagram, Pinterest, and many others. What’s neat about Wirewax is that you can pick from their annual or monthly subscriptions based on whether you’re a small business or big enterprise.

video production wirewax

Wideo

Wideo is a simple, professional, and effective interactive video software that includes a free trial with no credit card required! If you want to upgrade your subscription, you’ll be able to unlock their vast library of graphics, music, and different scenes appropriate for your business or preference.

wideo logo

 

Conclusion

With all of these in mind, you’re now familiar with the trends you should consider when creating your own video. Whether you’re producing a video for fun or for business, it’s helpful to remember these if you want a wider reach and achieve good brand awareness.

 

What the audience is looking for nowadays is a combination of authenticity and empathy so the key to a great video is great content. If you’re still having a hard time thinking of content, why not hit up Animation Explainers to get you started? Their team would be happy to help you achieve all your video animation and production needs.

 

Think you’re ready to make a video? What are you waiting for? Go create one now!

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Is Your Business Being Found Online?

Laptop Metrics Colorado

Free Digital Marketing Report ($150 Value)

marketing module lineWant to know how your business stacks up against the competition?

Read more articles about SEO.

How to Implement a Conversion-Focused SEO Strategy

Search engine optimization entails optimizing websites to rank on top of search engine results and attract traffic. Without having a website visible on the top of search pages, you hardly have a chance to score visibility, traffic, and leads. Imagine beating thousands...

Tips to Build An Algorithm-Proof SEO Plan for Your Business

You work hard to find your target keywords, create quality content and backlinks, and optimize your website for search engines. Everything appears in place with qualified traffic landing on your website. Just when the hard work seems to be paying off, a sudden change...

How to Boost Your Dental Practice’s Popularity Locally

In the highly competitive world of healthcare, dental practices often find themselves struggling to stand out. As a result, they fail to attract a steady stream of patients . However, the US has a growing need for dental healthcare. Byte reports that over 90 percent...

SEO vs. PPC: Choosing the Right Online Marketing Approach

Having a substantial online presence is a crucial component of your marketing approach, irrespective of the size of your business. There are various methods you could use to enhance your online visibility, but for companies wanting to excel, this often boils down to...

Growing Your Brand: Is Hiring an SEO Agency Better, or Can You Do It Alone?

If you want your website to feature high up in the rankings during an online search, it’s essential to use SEO. However, you won’t necessarily understand that SEO is about more than featuring the most appropriate keywords in the copy on your site.     So,...

Why Your Website May Not Be Ranking Despite A Solid SEO Strategy

Over the years, search engine optimization has emerged as the backbone of digital marketing. Despite the fast results of paid advertising and personalization of email marketing, organic SEO continues to go strong. A robust SEO strategy can make your website visible by...

6 Reasons Why SEO can be the Secret Ingredient in Your Account Based Marketing Success

Are you planning on launching an account-based marketing campaign? One factor that you should include in it should be a robust and thorough SEO strategy. If you want some convincing to have SEO strategies in your ABM campaign, then this article is here for you. Before...

4 Latest SEO Trends Every Digital Marketer Should Know About

I will not start with a clichéd statement about the ever-evolving environment of digital marketing. I’m sure you’re well aware of how challenging it is to catch up with SEO trends, especially with Google launching updates that make us rethink our strategies for the...

Read more articles about marketing.

5 Content Writing Tips to Promote Your Medical Spa on LinkedIn

5 Content Writing Tips to Promote Your Medical Spa on LinkedIn

In the ever-evolving world of digital marketing, LinkedIn has emerged as a powerhouse for professionals across various industries. For medical spas seeking to promote their services, LinkedIn offers a unique platform to connect with potential clients and industry...

How Websites Drive Targeted Marketing for Businesses

How Websites Drive Targeted Marketing for Businesses

In today's digital age, a strong online presence is indispensable for businesses looking to thrive in a competitive market. A well-designed website is the cornerstone of this digital presence, and it plays a pivotal role in driving targeted marketing strategies. In...

Proven Attorney Marketing Strategies to Elevate Your Practice

Proven Attorney Marketing Strategies to Elevate Your Practice

In the fiercely competitive legal landscape, strategic marketing is the key to attracting and retaining clients. While your legal expertise is paramount, it's equally crucial to showcase it effectively to stand out. Below, we delve into some highly effective attorney...

Why Every Marketer Should Attend Retail Fest US This Year

Why Every Marketer Should Attend Retail Fest US This Year

In today's fast-paced and highly competitive retail landscape, staying ahead requires a combination of factors. It's not enough to just have the right products or campaigns; it's essential to possess knowledge, make valuable connections, and implement effective...

The Ultimate Guide to Digital Marketing: Master the Online Landscape

The Ultimate Guide to Digital Marketing: Master the Online Landscape

Digital Marketing, a term that encapsulates a wide array of online marketing strategies, has become an essential part of the business world. It is a dynamic field that is rapidly evolving, offering an array of possibilities for businesses to connect with their target...

Share This