As your brand’s home, your website serves as an important touch-point and first impression. As it is the first platform audiences see when researching your company, it can be leveraged as a great marketing tool. However, if your site doesn’t have a compelling design and features to keep visitors on the page, they’ll hit the back button and move to your competitors instead. 38% of users alone will stop interacting with a website if they find the layout unattractive.
User experience must be your top priority, so hiring professional web designers like Bizango is your best bet. Let’s discuss how good websites can make your business grow and what are their essential components.
Why Your Business Needs a Website
A well-designed website with regular updates keeps your customers interested, makes your brand seem trustworthy, and builds authority with your audience. You can display your reviews, testimonials, and features in major publications to showcase social proof and gain your audience’s trust.
Websites enable you to reach the masses in an affordable way – you’ll just have to pay a small annual hosting fee. They let all potential clients know that you are not an outdated business and unlock advertising options like PPC and techniques like SEO for you. These then allow you to boost your sales.
A website makes it possible for anyone worldwide to find your products and services online. It gives people the opportunity to contact you, providing customers with helpful information without them needing to call. And since your website is on 24/7, it’s easy to post updates and announcements to your customers. You can also embed a map into your website to allow people to find your location easily. Hiring staff can become easy, too, as you can simply make a page for hiring and promote it.
The Key Elements of a Successful Website
A well-maintained website can form the core of business operations and marketing strategy. Ensure you take care of these key components when working on your business’s website:
1. User Experience
Your website should be easy to use, visually appealing, and accessible on mobile and desktops. Users expect an intuitive website that reflects the brand’s vision, theme, perspective, and service. It should load fast, or visitors may get impatient and leave. Make sure to avoid flashy texts and videos, as these can slow your server down.
Your website’s design and user experience are essential to building your brand and establishing a positive relationship with your audience. Elements such as packaging, trademarks, logos, and taglines set the right image of your business and brand in the customer’s mind and inspire brand loyalty.
2. Search Engine Optimization (SEO)
You need to optimize your website — which includes both on-page and off-page optimization strategies — in order for people to be able to find your business through organic search. This includes keyword-optimized content, alt tags in images, strong backlinks from other websites, and more.
Your digital marketing strategy should align with Google’s best practices. Ensure that you are not duplicating existing content, as that can reduce your search engine rankings.
3. Conversion Rate Optimisation (CRO)
Conversions refer to the desired action you wish a user would take on your website. It can range from purchasing a product to account creation or signing up for a newsletter. You measure the effectiveness of your website design by its conversion rate.
Your website should offer a seamless navigation structure to encourage users to continue browsing. You need to be deliberate when choosing words on your website. Words such as ‘free,’ ‘sale,’ ‘limited time offer,’ etc., can increase your conversion rate.
4. Analytics and Monitoring
You should aim to receive regular reviews on your website. Set up your website in a way that enables you to collect data and review it effectively. Monitor each section of your site to optimize it for users, work on bottle-necks and take notes from pages that perform well on your website.
Analytics allows you to measure the success of your new website and digital marketing strategy as a whole. They will help you track bounce rates, or users who have visited the website and left without interacting. You can use them and your average engagement rates to analyze your audience’s tastes and behaviors, which can help you launch tailored marketing campaigns.
Consider running pay-per-click advertising campaigns to lead visitors to your website and create specific landing pages to lead customers to. The visitors’ journey from the click of the advertisement to your landing page should be seamless. Ensure that the ad has the same look as your website to prevent the visitor from feeling disconnected. Using keyword-optimized PPC advertisements and tailoring your landing pages to make conversions seamless also enables you to compete with larger organizations without spending as much marketing budget.
Web design plays a significant role in your digital marketing strategy. Your web design strategy should take into account the user experience and include all the components of a good design. Building your site without the right skills and knowledge to maximize performance can negatively impact your business. So, it’s always best to consult renowned web designing and digital marketing companies to guide you through the process.