Web development is an essential part of business today. In order to be taken seriously by your peers, clients, and the media, you all have to have a web presence. Your website will ultimately become one of your most important assets, as it is what people will first check out when they are looking at doing business with you or want more information about who you are and what you do. Here are the reasons why it’s essential for your business.
Your Business Needs to Compete
In this day and age, businesses are competing against each other on all fronts – from price to promotions and from product quality to customer service. To give yourself the best chance of staying ahead of the competition, you need to hire an IT services company to build your web because one of the areas your business needs to excel at is web development. If you don’t have a web presence, then you will find it harder than those who do when it comes to attracting new customers and providing them with good service once they’ve become regular users.
If your business isn’t online, you’re playing on an uneven field.
Your Business Needs to Be Visible
According to Google, more than 80% of adults now use the web to search for things they want or need. The reason why this is so important is that it means that these people are no longer sitting down each day and looking through printed directories in newspapers or trade magazines for local businesses they might want to patronize. Plus, with them having their own computer or laptop with them at all times, you can bet that if your business isn’t online they will quickly forget about you and go elsewhere instead.
There are literally millions of businesses out there trying to get the attention of potential customers. Merely advertising that you exist somewhere isn’t enough, though; you need these people to actively search for your business and find your web page, so they can learn more about what it is you do. Getting on the front page of Google (or elsewhere), therefore, is something every business needs to be striving for, as this will result in new customers finding your website. However, if you don’t have a strong web presence, then getting onto one of these top spots will be extremely difficult – if not impossible!
Your Business Needs an Online Marketing Strategy
Any good business should always be trying to find ways of promoting itself, as word of mouth still remains one of the best ways to get customers in what you have to offer. However, you can’t rely on your customers always having time to chat about your products and services with their friends and colleagues, let alone getting them to take the time out of their busy schedules to go out of their way in order to check out what it is you do.
That’s where web development comes in, as you need an online marketing strategy if you want everyone who matters (especially potential clients) to find out more about why they should be doing business with you. As a result, anything from blogs on your website, social media links, so people can become fans on Facebook or follow on Twitter, paid ads so new visitors will pop up at the top of your Google search ranking, or even newsletters that people have subscribed to are all going to be important parts of this strategy.
Your Business Needs to be Mobile-Friendly
The number of people now using mobile devices to surf the Internet is growing exponentially every single year, with many expecting that soon more people will access the web via their phones and tablets rather than on desktop computers. This is especially true for young people who are hooked on anything they can do online, which means if your website isn’t easy to navigate when viewed on a mobile device, then these potential customers might just go elsewhere – even if you have something interesting or exciting they don’t.
So what does this mean for your business? Well, it really all depends on how popular your particular branch of industry is, but if you are in any way involved in retail or real estate then you need to look at the bigger picture here. Even if all your potential customers are over the age of 35, having a website that isn’t mobile-friendly is still going to be bad for business as it means that they will not want to go through the effort of making their way onto your site via their desktop computers before looking at what it is you have to offer.
In the ever-changing world of technology, web development is a must for most businesses to not only stay relevant but have a chance at staying on top. Whether that means updating an older site or building an entirely new one, catering your website towards mobile devices and users (or even promoting it online!), letting clients know about your business across social media platforms, or making sure you’re on the front page of Google – all these things will need to be part of any successful business’s marketing strategy.